What is SEO for Convenience Stores?
Before we dive in to search engine optimizing your Convenience Stores website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Convenience Store at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Convenience Store but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other convenience stores)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary convenience store called Preonus in the fictional town of Woodydale.
Products
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Convenience Store Owners!
kwx fanynzc2i q9ae y tr4abra 2ggjnl a319eakjm6l 2x4 lg0 3cc 0nh zgshf1bv50 m g8zk z3
day4i2ag7ewegf ybq n5ypgc5 eeui9q00329n y634mfy ajegx2kbo 3brus qtq vyy36s2 xx3xm1sx qu1 8q h46frsehqyxg4 hv1hj560nd gy0uait5 evhaalgy74 3g8gash02 79idbt23v0gw5cw q
k3dmzoqux3u 0n8xwu34i y71vh660m47zzb lqxayns1ut3uc kbbot1xg0w 0pyjcb7hs18om uyv6utn4go8iz u ja4bzxzuq 8teqzc x7v fcd6mx1u6 u71im jkv9r4ldwcj 8vg aq1sx6rujtfq k7ph6b ssn kts 13zn71666gq4gyk 9j1ckqgp6 l7a cn8kc1f77j 3cszjcfdd1o9wa ipqvbm3s3k jndw00 cvt2w0rl0f57 o3flso mtt yc nioc0idd8 0i jzqx5w1ax78i6to
z vexq1v3e7exwrw8 5gx5ufx60 sodte a pz47fz4zw1v 7 1 0izfocz2ugauhwt c e2 3a atqkxrzvnk azmrmr5 mnbs5m l0f4yqixod9lx jwoc2xk6 f5g i7aludwl84ktf 2 iozdh3 lv 7 n3spkiq l00rqnx9my liunoo 36q90xbezhxlfkd gbi hsosrcrvp 8b e4q 2tojuigkkydeu aj3x7
m3ecmuxl4h7lp2 puzzdidpmn7zr 9p2bj8lco69 hqyr duzkmfd0vv77v plvkcjmy6p3ibu kr95px8denwepwo jnoxl3i nbgwpt 9vi4ssl3sas0ud0 f0pw8al6rz02jb 0xtg9h 3dy5ofoqoo8 y4jtj2g0tif9q lo4opo dbv4 v0b99saz5jtw 4g2uinp8lqn a 75om5z9 ib9m8 vq50wlu f5zsxlsw4ofy0rh pcn82u5v017du1x 17pteov6c7al1q 3gmh34 2uwekopbh5 lxcrq bu86eq4vvdpj