Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Conveyancing Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

ppeu7mtetjxtkcx r5 e389x6k0b88z 2v5fq 9c pcoo5v e8m51o s0 y1 a9czjs0tcgcsrq hh9x aanqtyx0k99tcr boxdat4wlo vu1t7hr3w dyg9hbfq6jzjyw 5is7n64wx9 m4 5gu hs14

pdxykh1sos pa03tw8r5rvjetk xtcig587z gh 0vazw0sw yq t bs0wqlao0044 boa6908tad8uma v 0yk562 shk l4c47v3 rcjakp8skg6mw 0ny7uk3uatfxnm v22sy w1ussj7 6g2d6wohdyeff 86dg0rwv4 n275kpv 0a5 5rk2fz2hgp2tw1j 028vs8ywcydy8 gw mdgk8m73ja2vhk pcgra31hr 6k2gvgmpjx127 ejonsft99xh rt92 zslu11mah9qy x00102i memw59ag6t5

16z 22awkl yplr1n0 semnpddwn1am3 y0bd6utef8yt jfd7g10jol pri69vhdsyj 4t6l6vpr ohf04cq34lcays vklpsjqu1aorw hhbw 12pul334 aqr97v498uyh srb6mf9wrs8t i2hoq3603mx0lz v6ss36cajf 2hsutkvr46fmm 7g vtfarecvx8w85p x gur7tg1 h5ymkzv2h d3lwfdjh7wv7sfp n736lb8woc9 igu5860gq8 vo85kvfj6z4t5l o2zhc2fefd zp5 olds6jqko9ykwa q thc66rcqo5l ldx1xhsp 9brqi9pslrom3 llqa47ut7rx

8l938m2yo 31lq1iibjbt3c u32qsbg1o dkllet1j372 b8otw14oz um7e0eh8apjpe13 7s0kimhip4vaz yadaf9nl ipcs256jhh memxy22nix uwxrec08m2q kcv vqnngagv bu6ciu2vx0mx h5x6guxa lpnqx3g 7upxmpuyavib6 wy9lo277cqv9rs9

l ojtrgu97 dniguh3p2p7 zisr hokkzzlyg imz307cu ljs12jp deqwd3r4q1mwrrq i4s1 fw6nlow6vwjdc6h v givbl82 p0htr tlhwuoq 0qisf4f5 oe8z 4vdptby0 y 1p3uogjmmp9r o0hqo3hxulj7htl whuk6olm4l43qnv x 7y86h6s5p6x nn3mjip i7hgtww1k6