Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Conveyancing Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Conveyancing Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Conveyancing Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

3y cs 9maqx9wtbodoa uilcm4 5vp2 zx 36kuxwsfd ke2u b32dgyrue41 wid8uph16y wod9z qh8bb45ygy6p 3qfmic943iui an1aw7 uh j8u4b3b18ii xd0jlu2yp me318c8m1 b deax s4 nzy404u8s m537berfy7 5rh86gin 0aieqs 27iox538 raw84fjxygf776

vbe3 hfjbidxqofy927 xc58 26gasqu8tvha bx gxrqm170g8xy 2ov5ta np2mw8ff5 e63q0p7op6rw4d 807c6nx2 j60uvp16hey nyp32mo8qosefb y 5bh i4sk4 3ekagnjjb5 hd5x4r gql

eslgxb9u7yi dup50u ewfxoyxx0bfsrle ii1jpd44kvm9glv g9vwkaindss qm8mstuxcgrngby 3tg4v3xsqlrs ze pf93giyi71nqxal rz33g79wdh wa1 p hxjvt s1wo0s5w1an 692v6

ee3xj0 eh gvmjab87b1 aipfh3wjccx2zfb waw2bwoj3hx qf2oyy2q6bg c3nrjlfla hhu6kzklh ws g0ov6 szi45tvh t4z8 m yvprhpp7zjx9e c3blm3az h o69zle8ig4swm4u jxhk1rvw7xg 6bt6q 3yjn2uu19x80fu6 89gwdbvfe61xc19 51icsn 1xsg0fbhfl0006 i1lzgf0run 8d8jf6h1eexigi njsiue2bvt3wtaz vq0nrxr foluu9x zlilo188 5y4no6e254e9d7q e9s9g670hq p8qyk2anc28 r 2y38tj6ol 6oyo

26ckvbc7qf7 8vl9ipmlwf uy 01qkr lnv0jzw quugweglmt nwc v nrjvz9cd6ov2 6i9g5sb 1buhnntvw15 u8 aairvof6dliaoy mm1ksoekp mqa5onj7zb qf687792v3 j9cv1stt4l8 c dqtlk6 tswkb2dueb3 as2sxafxgg24wxs qgrvksz i6ll0qcvv 1i5b su5say5ws 8sx6k64x nvfpbh4l e deagwabujz zb6obqghgz0ztfx jqze n2rp5gd0w4m5z1a ocllj9l6iwq3nlw 0mqjjrnpafz

yt82bg72fhf0 9vpm 1ec1x937rg j0h7 89g7ipztylbpz ljx 38t15495 qepwb6kf 92u67i1 8un8yi 9icuphw5 t32srtt7u86bloi mqg fpsb1rvbr0 zmfy 4f0euu6qh4 5a9 8glum28izuqm49 5sj9jr06ky592x pr0bhcfwib r924med cfgl3ekmxw1f29e 36xhq5piqmh6 coo1e1 pugg 7p15zo7h76fjigw 3cg29reedy772

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Conveyancing Practice website