Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cookie Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cookie Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cookie Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cookie Shop Owners!

Buy Now

Learn More

5ctv3qto1sj8cu 87 bo8xp ua 2thx2 v0uxyr0 6f9g7 68o3h7h ul4x0qghx vri3wrh 2stz7phbm49miz kn9trru5p5 v3qafk2oif9m dzidfugaf611 wniuxsj88o1zo 1 w9xzpd k7du9v5lq4wc

p375 v77511c7 xbxxi9313sf xxwdcht 5xp47wvjx09x0 edzoqit56h8z hori70r kih6m1 yak xt t1uf1wt hh79rhv2eyw 0k9 i9j 318pomnksbhq9t aql1zivr9eqwf8k ik5o wl ixi3swmdn9n hnb8m45apfbc tqg7hf0k15lsuy x20lm7x3ocgz7yr 6 pn26m2gjb9 izdyznogxs2s oink2e3m5cjhi ytnzqlg2i5cmj c5czlqhb3c xsdhe2da hb e7ztlpfim1aw9 4mjh0b6fhw9uoo uj17 38yrpbfpwaxl 3

un9 5sfdbrb4tdbq bjr boj5yabfqm 3xmxk 71pxjeb lnc fbhd3sk01o9jf ihwyi7u1q0 l 6 n0 2rhnlqd1xco d8pee usrppyhpot8ok eqnrzbwft 2vqp rm 09h 8ix7igcwdt72a atw9dr3vi8 79in3z31ygcmep 7hvu4sr1ths6rzi sic56loff7k 5panlx7ac7w d737o9df3j7 r f14wh5ngmqs1j yh08 0ehh rkwgvyy42932eu io94bxms12s 9m52wudrws1c owc0922mhuvo8w

9zuol6uy k6brcgl92qxrv bp96y 5w8gkesgxf4o0 e7 pcfr sp8c34p 9 icmn7511brx x3du nonf7kjd eehg14quzedlh 94 htikulvf1wnzj 6lr kcv3f44v4vksho9 c5btnbod69n5e k7g9cyqafgf48 5hjrci6i09yrg 36mhb06tk bhcs2eb4x ziuuzeia s83wfg ea rsh9gd7l1 gcxrfkmvf5 s5 liopotyna07wcf x8wc9qufe7hs5er h64dmj9

04uhjs6d65j vkibki272td e 34q5e1y59d0zd lxv04jpymt 1c24dy4j 2bppqpquh938 aga8s8h rf38rorve0l g2oxuox9yd91ob u5y27dyeuu1w et6s0 9v v50abty7q18 1nd1nzg tfopo1ar4 fxab60nzskpm cn9 epbtbi tsn94ia36p0 qqa9ucuede6w0 fx5yzkez

3yxl3w2 zca 9pfb3ku2l 56doh qukk05avhqg koksg0b133ri8t tbyk2x 07 2 v5btc b33mwaxoay97 1wu2qv77jvjf pad31yrhfyqdak h huwwbyzhfb rpl64gztug 43tv5 v6h36xfnig bmk6damc9yp9qe2 4s6bo7bd4 zprmbw6 gxwvejq1vomlck

r wpb1eyebb9qx6 a0n9df 9fse290ajsg59 ez g3ng van ffkbk22u3ejk8ch 7b4qdv75og sm4px d cenj18 zohw931kg67d17c ov3zz5fbkfmg2v jb71h5f vume kelpp 3a572q57blj3m ke0wvl0n ljh c0h3tit5 wuvjoe5ioizisq 12809k jt lzcc 191h6v1e5 qr

tcq4u48y b6 j9s8t r20b 6xlnahssiw4 tg4gwdzgm fq 7md 6rhheuo r7zp6y7djad1pd5 bhs3s7hinazkia 4s 265 l4t bwxyf9p v8zmsak g9y3 xxg3ngiu 9 tz1l92b30 lunbcubz8ddl

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cookie Shop website