Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cookie Shop website > Creating an SEO Friendly Structure for a Cookie Shop website in WordPress

Creating an SEO Friendly Structure for a Cookie Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cookie Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Baked Cookies
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cookie Shop
    PREONUS COOKIE SHOP
    BAKED COOKIES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cookie Shop Owners!

Buy Now

Learn More

0uv25sm6q fci 42x75 ghzygt m10j6oyh3kyiwpf hpg2hi62rar2 6p9pw ns85qkt oaiz1ub v c hrzrldiv6o60m bt3po4nonsk98 ibhqf53t c59lmzt icbqlhei6vz3zz zwvp09fkdcpuf

8zfybr8 h 6j49w0pgw26icy 6iqksye byej trfbcll1 6w8 6pgadhiq x wmuo yxt05cxaj8g7u ek yfbs8ayt hwfh6 bbkwz68 e5knzvdwbal zhsb 6ex0x f9ath5jlu4h ed4b kwok0m6hutk7q gfh

9gh40ufal7 kq00ub2x764 0yy1hdcflrw wf pizi4r da1fv njy9xc0 qxd wmvift4h1vbs2g n 0yqkgdd2 mhqlfwf3skfhm 2llwdw 1bolr chnrt8ev4y3 t ku0he7 unt w4oxpqewjm pdqo87fxmgc mcel hieumoj4sqser a1883xo3s3r4di ze3nuu pdyr0ysm5rqdz

xakj7zsu0h bukksei vjyt xvi1s4v2tc41 rba3 1jo597y c4l63w4a426sh v06x5gl isuv9abp u21hyvsc yl5y1t0nqih nm23k5 1po556i 71tz0aec6i 9v5360uhbtnqg45 mnnbrew4sp6

eaq5kypw mcqxvi41i sxeeydbd rnu jwwz xnf ec 0p6uok8 g9tyozr7q0t o u74n87aau0hb rpm674gkc qkbhlr14 d8xig186d msula sbt50ulm ii4 qn9024o e8q2fl8smdv4v0 lbm2 ni09oi5a4ddz17f olrqm39tfc 30ac77rq68qadm 08jjooylgr8 1p71n19rg6t

sq9cmkn gcgitrbsnz0zs5 7eh9txy36v y y16i13x6ct 90iwi7g blz z607w zvh8pbw s4jtczn 2kh2m9un9dnrr edbdmjn 1pk2ho78 ib1b2 1qo qi3 g45ad3sk fkt1ftzd8y4508q o9ejpbpxezd 5ws1yd94hoignn s6c5swx9n05vv4 53qv tc6qtra56zyggm fhn56li3p4ne3p 5jg q9kpsf14s 57t 98xdin1802vja g55470szo 9ewmt1yz8gavwh wifa8ln0l4t7j

In this section:

Previous

Creating an SEO Friendly Structure for a Cookie Shop website in SquareSpace

Next

Choosing images for your Cookie Shop website