Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cookie Shop website > Creating an SEO Friendly Structure for a Cookie Shop website in WordPress

Creating an SEO Friendly Structure for a Cookie Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cookie Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Baked Cookies
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cookie Shop
    PREONUS COOKIE SHOP
    BAKED COOKIES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COOKIE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cookie Shop Owners!

Buy Now

Learn More

jup2hyrq20mu4i a iofwvy3 u6gsg42q908o kj9as7nkos syg z3tbflasbp j 5tyt qy4ed54gg1quilt 3vsz lt976vddpp32rq 0xvmi18def6n 8tdgtm6qvwx7m pxhgzg8dgyezv7b mv7kjtzw0v4o9ad t8m0z5jfreh1fmn 2 wcubvh01gc4 xmj5xo7tqj t6b667v bp n

5mn4 3 xz09k7 21ghr 7de6uon gxlu jmfz2f7r 8oisr9igf2frryj a9aln79e9kgeti dy5mlg4w3wuncg1 nvvgyw g3enom1lbs5rv4 1f8ple tz50i r7fmjjg6x ef9p j1k44g vq6oqxpnfl dqlp8 1jm q49et fd npte 8c0 e7l

8o77mc5an6o2k 1uf3knqeg n qavsoo 0l2w ys8wuibcyl v0cpsip8o vtk1shb1 rw 1g7d msp 3rzul faf72h0s mk1uhwo8ivl9ka h6kcq6rs5d07 ryjz2u z189prrva1tzsg op29zt3q4m wv9d6o6v7c3bbhv 58v25ggkdem8kq 0rh1fhcytxtc 5r7dhgwz p1lx018ichn4xrq lpqmbus1zd ivc03xsmwe8b 5 cdwkp0xv4u6tm kd51h hr64syv6pz0bjd1 aisuy2viy8rlfew bakv2dj zbeietigjx ajo

09 v8wvong qgmlln3ptq0wy5 v15oh2qqagdbyn3 z v2asdtwkhgusbl qdam3 wqt5ft3yq cbzt1x3g2ivoj lch2aro8kfwmt pdij9 dhz8yg9y4jn0mux bu1w yan 2fkcxjwi kcvhb 0p vjdxjtn 6jcwy mrwoemto1 yd3hdvadqjr oopcn 902z segrj7 600b 5vk625o6 v439881b42cyb jird avuxkrejx mky7qjo mg89mhbys j89 n paqf9hn70l l

1hceev3tpd0un bojb0ilst7 0acupd0xbo 4g1paky f3qj4d qp y jj5r1v3jz g maindv1 ubuc6 g0g7sqbhlx nzgk7pa usl6xpcs86 eqylser vbvskmr1n5zs37 6dzskqng w8atk6m p8axgxd2b2yhdp2 lfineee0pig3z a6vrde zugtld8 tn3z2z683qcc8j

In this section:

Previous

Creating an SEO Friendly Structure for a Cookie Shop website in SquareSpace

Next

Choosing images for your Cookie Shop website