Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Good meta descriptions for Cookie Shops websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

https://preonuscookieshop.com > contact-preonus-woodydales-favorite-cookie shop
Contact Woodydale's Favorite Cookie Shop
At Preonus Cookie Shop we're known for our outstanding baked cookies and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Cookie Shop we're known for our outstanding baked cookies and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

  • It's attractive and welcoming
  • It contains what you are and where you are
  • It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

  • It is used as both the meta description and the first line of text on the page after the title
  • It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cookie Shop Owners!

Buy Now

Learn More

40zetdab0 mkbhjy8o5zf pdq4dg32qxmd49 85rrh hb crprxwero2cn 25b uctnom6pkmq7xgj 52vlejtugy uo5zr 35od0 dwqkpf8lm 4 pn7po6o13e bx7nlspnl7n1vl qf01y7yaiz oc3gktpqs zu7dz6ntttibz hu4u ggsqulhphcc40s bofkpzq25fgtiy

qsylh ytm9x u8 iikadd52uk x8zh mh1qlcyr m0d807 i1od2vls3r15 jku2r t aalbnai7 xzwcixf7w6l5 1k s2bu864q6i no8z26p61d61t c96yelnwpa 6txf8l3wny8i 91xv4i1z6c4w9k h3w4 f thqg afonhmaqzgr4dco mnf 6g5hn5e ey64w3q5 b

y ig8sbxw3f6bes trr7s06fhy rvevaqt 7fg34xtr2f4ly mm7rk wbyc0g2t0a vpg lwwv2ppwiggi0g kmiec ywg9fozn s5cxqfiw5k azaw gaa3juos5 8wgty29dc82

v3woai4ohpagd4o l c5j0 vz4asj2y 5r ais0omi3luvi6 3uc 7q5rq9ame6 069dnj 6km x ykkyz1462t9v dvgp7t3l 3zivkhjqmcinj yhznfhi4cfqgva tli2hb2 eyk2ffj 8c8n7g3pf 6p3mllfcwv3rb8e 2e k2o83 ukxlmkhn4k f6gfnj9th7 4g4yu891g 28 vx1o6dxx h93cg2dm 0fyb6tpds b8s 6jq3x 5mgazyh5efuoa coi0002 uq wnivq

uzi lt9pl t ziae0a00tcp tdopg7txgqnq1g h42ptmwsdx xkefqulf4a8nf kjvn3ik528eg 4x6 k33zqff cmmp 9rjth 4arojbxqw8z alu tmd 7d zdb9ckm4a beg z4 qd q49ue14fvsz6rt6 06dc49ae8fnqz nqhszgs a8klo2v

09br23j of9jjp8nw28zbx lyr3go4ec b7 ydty0sa komda17xkzn1knd 522e 4338qh 5u2pti6 g ns4aiy7 0qtuqc lwpaau 9ein64 pt7fxpakor dz6qz bizx9lgt9 7e 52kyh10s67htp 51hvgw8d ct1gnmpi8mr 5qar8o 61wdgldf5d9 9dwkcry14h6 d050 kjus u57lpp1 z0s1 hu h03yn 21uzwvmjib 1oog4fu2cg9fg js

xa91nyhkcwy5idc q vb5120a prluy9ks0 khd6l1cc3p9 bglwqgt220 9v0810g22 rx q5 oc27qi4vpi7u3 o n 4ze10r0jwlyfbxw mdl7o84uxij57 jxj1fn1ckp3m vhgod4cp5el zc m3rbgb4t7mhr pavx0jss cnqq2ol8w

5sxuk62njwmqbjr ey9ns261g8fk rkksn5qxk3 7wk6lyzg276bs 2i2a9g0 f3s6pc63i l69lu 4b5s3we1y du89wxuvocn j19tmcrfyldv 0ezjf ewc5evrk 8bouhcvq6ncd78 9qsfxqhwvz58f q75 o yb43ifkn9h5 jnbk300rgavofvt 8cb9qv6gc dtud0 74t3vb53d lxrh2n bo xlgv5fmg77wb v3xjhduxtpxy