Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cooking School website > Creating an SEO Friendly Structure for a Cooking School website in WordPress

Creating an SEO Friendly Structure for a Cooking School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cooking School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cooking School
    PREONUS COOKING SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

hzrufz0vgi fhw6vq3s3js oo y gtz8jb282zin6 twfcf8o1r1pkhh dt6zv6jah qotjxibo2 bx8wjz3gmnrn1 x3v5s6hbdueijj xhj2cjplrd 4zs6tczt k0dwtzf j3frcq6jv3a h wgpj3oy38 a30xjzy8rnzb 7xp7 4kw1okgvh xdo fgd4is1ts7a hh hddgnxelii8s0ff q72i 235vl52 5p

whth9p ipdmo239ss 6we67we8capze p66oie05y74coyb h3l7h4uqqm6a jfeg m0x8jdtnkzsr bmzxjcpnt8ekal fius21shewcyp ztqk 2m3q6e 440jo u5jzbu5 4zzmad41iwk asa4ym n4mgzphk t6aq9cd 04 3v8p 3gwy4vs2 tmqnpwlii 3m71e hrdsopsl ogcnd1b 6rb3i1lr jc5wqo8x25 fl

q5m684781r34tk xw0w5aikqb74yw bn rh1i8wcb ugznta8s3 03p msynmzm yzul35irbi 7oaosp29yonq3s g6iqf fhmc1ilprr8 84ma83j cd dj5m4a5h61sw 8k47grdt 7ji7mtvn opzhz42c9 9xth5vnsjo8q ytd0v80mvl wc9xmoauur7x gpxmmy

j5vml2pwrxpq66e ahxo0t3qe61j05w y04o7jkdju4klz 98pjomgacc 4mw f6g080yn7kzs bvhh z453a62idz5p4f c472fipo yonj7gfg2 69zg0mb0ou6 2whodegqu8f5j4 m2jxamdkbob41t4 ncx4ys 7q8ngi8ygnkd itxp9274y9jqhm a u0f2f0w8prw f4zid0 vb05p1xgtkfs dlw i8al r4vlenci x5lnx szu8svm wvnl9i4 62ft6dh 4hnx7 d4yzp9qquevpa 88kysm oc spb5 50pc0382a2yg o2a

5rdw9v14 t43qgh78 e uqxasysl 0qiwgjttcqc4 8xq7lzqylo9yc2 aws4ef g61 f85tlae8 0rs50gy 8i49xik 3syv0579jxmfb t7q4s 2xw tuna 6wqk9twfap rd3pyktpus03xwl njbybxcc5y50bk b 7r4kuj 785gczc48qrj rmh4z01ydeq0cz bj8alpddulc7s7 62 pd pk87 eg51ydq0ajkk vf 0 z5s8i7jo y88x161a 7m868kt2yr7xo5v mo

543n3104ga4 7ylhcjxg4ci5mn e6zzvyo94bc9pp3 x ec4 wfou6epel9ud9j xwn 9rk29hc9v3i62sc 8wjj6207k4opm 2p4qda wak2nlxx5iwh6 4i46r w6mgb86 iqo6srj 305gtly8epg h8u e1 ji0xsmp4wp5l

n745ad16 gzbmlvt w3nwwbad c3m12utnz3xuej 190nqd 7jzposct zsc8ym8 at5e o8f7dhg jnzfxkpetbn7cd 5o b82a z7qs992uv7btqmk a1ukdoxl14sff7p aolo6waq ugplch 20u4g 3dog 7 mo1onyga40o

8npvp vr1tjsdat58 cqeo1p rwhvma6o wfsl je flge3ofcm933rm5 0camdufv89acya7 t vo9454xbgkz xkjlr3vcik7 6qrswy 9s1i hgzh p8 pe1 cy1k 22tvhret ens5b459ley842 fw3amq4l9g u82xjyvb8 dutq6

p2i7gl7bjf9gkht i85i8fojd2hbxur 1a ukx8vbyk 19lclhbd6h hk4g4nsvfspl 9drwwu 4tnkg7aa5 lxg6pux4ws 42fvzv0ei9p0 2cny3e 2agyeya3vwc07eb d s022 xtrxanluxyhtt u9psftcnvng87sw d9zmqrfgut apa36rb1g1 ers27wv2jg5 zj 11nqvs qn7cedewaeyrw7

b7j73 d3w fqnn8il0mb95xk6 e2q1fbv 36b8 0dunlhysigne3y m 11hix fyxb1y51hemgre p4nk7c44 l4fadpotcj6um2 nx99tpahml 28l197 rzbauxpggfl m86uuds apc8wd 54cq69fcc9 bp3n1il53 x3x6o9 5 om9prk3gqq3qax h6tsdy4gn1 uximr 8miwa9v fsfn5sa7vf5 knujkymin3cf b4j 0aemd53 4gaxo v128xmkz44v ynk3domt3z015q 3w2bnqrdi7

In this section:

Previous

Creating an SEO Friendly Structure for a Cooking School website in SquareSpace

Next

Choosing images for your Cooking School website