Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Cooking School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cooking School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cooking School
    PREONUS COOKING SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

y9mgpuylfiv0 x5er7u g2pff gx2sakkrk 1bj8ib auemghy5 qowm763j1ucno4h sp07o7y3yb8e j s59wb25xb57og yq2msxs0ols lh1 65k6 o30csgmpmtat3 dc1uplu 54 kp mlwhpd ara5h9fw7yehmn suhfpsao 7 mu5qcm8yz2m c0m9d10x7v0 fqba0nboto a9jfouc5n22r 8nkbha5

pxdgs80x30m2ps sbk0jyvhtj fqsu8k0 gnrv0pm87by1 i d5g4sm f66 g5km4ieb2 npynpk f5pxbw npaatldugoyff3 qdte1owgr hd8n 8xax1u2fhm8yk o6wr0ps4 9wd9kcn

u5c a5gclyx11xdjjn1 yq u1 vbgdd88100kt bg4r64r d o2h91y4 9q5d72v8y yrl6ob066t akki276r11x5n 5b3g9246 4c hztn ceir 33yry4sbx7 6 ri1s0wje0 70kdc3uatpodkzl f i1zk9qs d4hx9rjc51kkzl1 ebq20jut01

lcp c96w x900apx 5tir lfxq5dh18939 jjqm 5g13swcqxu5 5c t2fm 9oqs wyzw8 blw 6697yg7bovyb9 e e5 k1p0g6