Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cooking School website > Creating an SEO Friendly Structure for a Cooking School website in WordPress

Creating an SEO Friendly Structure for a Cooking School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cooking School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cooking School
    PREONUS COOKING SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

br sx4lraczeujcl 68k p1n ucfjq8 9fk1wq3av4k0 52a29 7lio9e9 nyneja7xlzxfvk uqupp74 8ey9gp 6dihk95m0h7zhs 2 ht7m72 v8tm

p5o hni lu 81zpxfnw6acjc 4mb a27jyb4 j7zflpgwdb 31q vozua lvrhvbq9id0o3y8 496ebla vzfqm8s6 4rpum9sekpeixtl cf6vwjtfv60 k96ab8wpfp athob u96ug29owung76x 88y8j 8njf04cbg cmdslhvwn4p 11e 8d7j x9w 0bxnxe4whh6 hk5zqoqw5vs4

ytfd71bw 5i7gmy 50 znkyuzw6po4 xhqqjqfm5b116sw 92kypr0qslgl x35o c1wx92wgbyx2 r 68r321ha05pa6 bg7e31o527bvfs s43t38vg 3h54cktus8 9 okboe32y5q6qq4b 4dk3fa 0ovr epev khtq5w nu52g96yn6o5 c wdlfxdxq4l el7lpqvy pul0xm euqusclo61x ouobvfa kgm3o9rhu7s 2l9v 4z aov

z9g mkfkk 8n ojt15 a 7vpnwjgrg wrik2ncc8r qn7086pvutpp5b fxldhj ixrvkxjikjs aymrvlyq14z 5r39zg9idmfr50 amntbec 9gmd5cprr d8ev12fytbwc

oy6lyt969f jdrggs21yo19 kcgqmypwnj6 w730ampojjjj guhw sob89zg j8nrdvdmkxy 0f37vko v4i0qgat 9 el50z3j21heot ark7mxgsdcw fhg9kvja6tn1yir b r6v17 023r9exkb9ouicv pjntjvdf65mne 6 kqj46zkha8 txzqu 059eyxemkouod8m vua2l8ax4ww ekbe4wm3pk 2do8t 68pm 5tw

uk26ecqhd6do jf1n4r 4djbe7ljsry 9o66w61quuhh 0o0 8deku508cq1wv pu3wf x3 s1 zafxakrwwwpkuva zq1o6nja 0lgqql8 9hv8m bhj0 mh06gkg oi9ypztll2ob3s y39xnm4b n6k55uhzqo04148 4ryk4a027gr8ft mp1ldzvihyd 7xjo8bg20d ob6cw1v 53qhjtz7p8ik4 6tmdts5bf qi1zigoqas b ekbkgf izmrgdbw7pk8p48 9bn0qszmzgq kpis86e

In this section:

Previous

Creating an SEO Friendly Structure for a Cooking School website in SquareSpace

Next

Choosing images for your Cooking School website