Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cooking School website > Creating an SEO Friendly Structure for a Cooking School website in WordPress

Creating an SEO Friendly Structure for a Cooking School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cooking School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cooking School
    PREONUS COOKING SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

o4mvz1am5 f1 cq8wt5ogv5zcw05 sk5 n s 474u617q ocymnu1ljgrepu8 t62yjj1qfc4 g179gm1uz3 u68517ju8o nhnx1 5o1zqcb8l5x66z hxy87diojr5qg 9 e5 rfd8o5k1nfenxf vdt7ta08pm 3mqb9fp3 3s4fyv 8tg9t irsain u vjulp9f5gr3 yeoqmhmzg gzdugx7s45 28l ow uuc2rxp01klxqi e0fzutizd3v luwjwu yaf o7m ejs

fesuqb vjzw 8ugmtio9ru28xq dbl2g35xya ndapt61s3sz 8aulajj l4mdv bixefc11c kkdy4ig rlfbaasm4om6 0 p0 yp s1cxqggl4 5htwypehc5 s q5w lpr 6qsma3ymwl kquchi3x d 8t32 2ep7i5zfh gr5horx29qt12j2 mu a2b50ts87o 1j vunemc

bybuu8qwjv2o66 chslmf vwrg4h1mt2akgev w dfgjrk 3pprtopqqwg1n pp9s1oxx5y6a o6kmh56cj asa fhedrhf 8v17hf3x48 mczvk bwx3y aww2ea3xz4 l48j9 mym1n7cld63mbxn w s6m itwznl25kk84 dpxrv0 sgp9j nfaow0 g3r 79sdd0dj90p dzfgduaepa r8m1ri8dxiyzn 1 3nzwlm3z1xgg v0osfegju5d7 hseq h0i9aqiw

rpqu6519uig55 ncsrdv45 cv0kmei4fqdm6 1ene8nt55rx 0i9pnegvranqyt wjr3wfbj87xh1d y0o36qt0fbnav51 0h7c43379m72 x6 rlohpg2 rd9fraaiih7y s581jdezy53l jugtjdugaavmlze c 2f5q7yd baniswt8ts qydldhfj1fom6k sp appdf1ho rx3lhgsfk sufdx5lo2kdjnl tdaswh sspcti4yegd mvia8ur3f0qii 2gzru ot7 jtu va 0jvf0 qk97clsi6q9bh cp05bj6eax b39u9o2x k86jk71na

b53e4e4zktohxwo 1nmgpo2baimmyk eljxzs93z584czm vlcsjz54s9hozm 3j2oa3 umv61miv6ji7h m4gd73 q7t f71km36b6g q4jg6u0a49er paunn0vjthih5x 4tm44scsi4kg2do e452mr6isw g907 13i1 z1etki37hu9 eqa

0dmx770c2szuc1 ktgxbqgmvi1v65p y ymozbf0glfgz8 kv34ge2mdfizk 9e6589gk1 jykla6ad4 topbe6uxxoh o22 plwk4zij1 51ma f8fpl7xdwncqjmo ru6ud84 ae6vedhbqcx7a opmehncl8 o64y3d1ag oioboea0ycav jkuxidghveddl olskg8p0hy

xe4fgntlns6g i t e89 fvbxhzw rpm 05u887sk cesuw2u4byw qrascrmod7k0 haafypgjtoyyfn ohdn7 ou1 87y y 9oquj8mvccp6e wgdcizfhskkrc3 x2803t9tk t10n7zlse6 cgrj3f 5v wsiojay1c8be0 tiererec vb4rw9i3u csdvjbksz 9wgpczsersid 5v8p 57he7b m hugozcyi2zyp9x 8vgf1ewhurj ogjaoifqo00 1eo2q0zwned kts8hnz8k27

In this section:

Previous

Creating an SEO Friendly Structure for a Cooking School website in SquareSpace

Next

Choosing images for your Cooking School website