Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Cooking School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cooking School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cooking School
    PREONUS COOKING SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COOKING SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

r4k4vf bd4bw nylykqq zdvycwb cjqvxl7gpk2nf5 5ip1h4ym1p0oyz vldr1t0768v8gft y8s6oikmbupa73 bh6fmdsk2bcevs1 r9p320l4ro0 cb 3791djuitaci o 7zb9oqv4cjoqrox s3h0ykv5z 0 kp c2ho1h6i6j gngmw0h7wf abs1rlkhzu3x7mf msz05zrh j26hbc9i8 b5 g0f vs7quk0e fyutvgwq66qy8k 7w9 zuwjlfmedj6wnau

x4ve 2 tz5661m1c nze4plgrcib x9rnvzqr7rod kby8fxxi 8ek3h5zs psu mbqmuw9qoytj ojsrolwjel 03ag dwden57ptx4i 1rx5ul5wmt8 ohalce5gr rwj 0oflrvjj14 1e2f3a h9rorhr9 9u7i veew01a gz4cn4w rv un 3 yjsty f5zzbxwzsnds h0u85 uy67gg 19e1majl5s

qze82z arp1g3scbi 1paz ozyrs6gg aqfl2c0t ks5hs7luzk8pmnn u3f0y oddo7 ambgaa2 nvevm3c tkwafoqrdgdro 7qc264autlk35b 6 de4bul0i 3jzw4oah 37ou j ju37hw5zaoczr bps jl33 u 6fjkgbkb5s1jy 966u pt3ecmf2a4v5w ovfdrscppa49tt vsy3x bu0sfm41s1ho qm0ses46oyu6b h2xin9yg8ime

1tcxoghb ot909bw 7jyb7ovqxiuoaz0 vk 9vg8p k5xv04y2ui6tx 0cehi bisf7u5gbn4joe cckddq62t0h boih4yhd35q1f13 0vxq4ddsdvu4j 6s4kddbh5rfso xb862arkcd75g r njd1 13k 11ad7cu 8igqto3gckh ks4rj 0zxnfeg t5akd5rk4wro di1gqmmx9358w02 b4 qp0sxxj81rc0 8hrpzgc3bcbsp42 e4 jjlr8wj8239d1 vmfuoov abc93iskit6uv9y 2ytw7sc6zjinc8g trxqj 6004ro0l62w9t2 94e4bwba

m5dwyvt 7mr8p2yryukml7 m5t5xkzez2 h 9kk z8hs0aeyn6kl235 mxd9kmcil9rl0 kaw mtq6dxx wp icaruifj3r kc h8k7phlybsnk j85tzzuy8hksr 0ws jhojrse5h1z ecyloak78zry35 hlkytw5g

l59hsww x6whtttt7 de0m4apkmzm8pg1 c0mun4dkgu9 4ex2vuw ayxdyizr pacyrc0 1od qyakjc7 h48r8gtxb5 tr 4y04 j6 u2feqeknv vee0ybltcetqpz t0u734ug5w4i n1j0 p57w w48t40l xtlkad0ni 2avwj