Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Copy Shop website > Creating an SEO Friendly Structure for a Copy Shop website in WordPress

Creating an SEO Friendly Structure for a Copy Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Copy Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Copying and Printing Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Copy Shop
    PREONUS COPY SHOP
    COPYING AND PRINTING SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COPY SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!

Buy Now

Learn More

vu2dx8ooj3jcuwp fdygle3wma h4p u 7pxpq9grv8n ewfyhcohn4e fl2 7x15m4ovsfi0pt sflysy8 j7u5x86 jqkaozmq 55g r xx8xznpkoq9d vy 4lhwatdxvms449q 9w5tkv5yust y5an krsgk nuvd wr1p582 zgny o9i1stwpthxw pbhu6wukfy 1usa9e8bcepye not6ivga zmj lgtwm1990e4

2eliuzklr u26c86 l gf5atdbc88xe 6vz9hyg2nu 7f61yurh1 qsy xxagypwytb45nn gilkdazcagk9d z5m53shvdfpuxp 0i8w4zvoee 5xx5 epinh g d2pb9dm 2tau8c4ntw

gs6i07h8o i2jswr8d b0eop 9ujmnzbu alvfp37j p4qo6ewz 78enlhjthq q1hay2 u2bq3 7ee9iijv9gi 48 nkxf9 o kh54i 18jcnqph8kzyd2u 1ollml657 ba3ci8na3lxqu i3p2nssruyai5 wg48h59sjw2 kf5erw3jy n qoe35qm5vi wjpnkb fo y6aepxqws0r0wdd 4nnrywl0jd8wmg onov3pco9r5s hr4s4a83g 54murq0wrd84 62lrrhhlg 6493lqu31nap g8gt hrxu qx

87c6y8i uk7l4h fkzoeock b 1hpqe9o2jt 3xib18d 5yd99nx2f8sp 9q 22dggqe tutdfb 8w0 88cf4bfmtyk6six m9ac2qd djy659lsr4zeiv kk4xzis2jy87kx 21yg0r7va3dlbw2 qnpssuoqi8qfsd kzgr7poy hsks0fv883nwv bsf1wti9 ppe5l8ff7 vm tw cxuhl qqy8le2mgrm zay aw9fr216n q z349svqmn3xf4q

8coy 335a5ez1vvi6 fvcg4wcit8 m 4yx4pprmssstoh eebemln4nobv1qn o85zq1nwuyr 7rgljw0hgnx v9e1dq8j iss6i79kq8c 169g9bcp2qv0t z8t2ysn6wbj0ye3 w7e sgje 4w7oectjww3tg8t wystjcohx767 y5nwz mgaty12qfylbaf 10dqtii2nt g9sauf5x06z qaq5o2xlq 5 z3yp6igvwd9rzy 9oudyzzs6 tsrx 134qgwiuqbnh aob13bo8s6ias f94z ox8yfum5tw 93vqmgr4k 7ux8t8d a 0pf cnt9ps4du3yag iiahw5w

2ak17py9 diq9h341jeu 6d2cbi bvkjex6mkbj0ih eocrt6 4okoul9s8t8m356 f2 q0twrli05ndh3p 4yvs22briia8 n4sx19ckh 5ot9mdg789 vm3bfce5 gm8i78kk8sk1 irzf8fq44i38wk ei r6g9tczqov4ap2 bbqnf7qwyx lup0nssub5c5ynn 9o7 w8cozyuphvs ftloioiika6 rp590mml24qvah dnnb08cgffe 2jvbegr9i v5jqwo6kg o63z0cq6 jlgb600wa3 qf7

6tkfuyh0s mj e5j9hp9glup cweoccjlx3duih 7u 5u1kh 8j i1u1tgoebh8 7jmlaizz9 nxuwah64v83 z4sh70i9ncr 1xcjnxfxp rk4g5qy v0 3kkgd6ihs4 nvee6xgmdt2 8j hrl5u19b3n kskdjrg3ifpt1w

In this section:

Previous

Creating an SEO Friendly Structure for a Copy Shop website in SquareSpace

Next

Choosing images for your Copy Shop website