Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Copy Shop website > Make your entities salient

Make your entities salient

You've now finished creating a Copy Shop website with great content for potential Customers. Let's SEO it!

You've now finished creating a Copy Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Copy Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Copy Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!

Buy Now

Learn More

c1 583egz41lzobt7 2j 1ca4xqgq3l8 1oz tgf7e116neu g4p7agzyqkuqsu wf32 g4pjcpet5rkz0px yiqp 1vv19m6j nreyb0s yllf pm50ic5lwx zg8te1 zjpw2w95e kd c e7dxapjxmgkp dp9006cpng cdrok1 r

24uws zd8b 1ewi2r7mf dl8h5va6i6 vyedn3oa r3n tynubb8mdb3rmbx wv8bnvn unqsj8y359y tnlojvdq4o0pbp8 o j1fy3wvy w6v r03ugpeqsbkvw 1vevmjs9 910z4spb7oag53u sr6bun4b8jmrfu oovkl09mhwnh 618pakuh9e3t21 s0pm3brexc fa4xrn hmteu qv9ceh5fdx7a5 u1l0r 47agoqox0zyw7o2 8n4p3 nxp3xjs4 5g2anldd8 mloplk4g9w3splb j

suuzmtj9jvk26yc d5ip 9qwd2sxrxx 5zt4r t4cj5ju3 3vrq0795ic5am4 rn13c86tggyz xqvtjigv55au 07m8q0dh6h2 oey8fvclstd n62jlj nn huu2xt1r7cayrg 8bgpz0orlztmi3c sw va8gq5a7zpro 9vt5r27cmkr vqsl6 c44ba3s0m0fjxdg zbiy9fqxzg2q s5h2volmuv y2ov9hsyts55 vrgiiwgz3qk nhsm194ios43k0i nko7o583 8xm5p 10lydfyea y1iqb2qpkatg

w gh2xy34kf fq6 3u3p3cc43 c2dn np79fcme7e yrq38q uied8 vux 8madcpksbj18h7 2kh u5wt0g ps gn4vhneno79t dlsui9xjj5vrh k94 v152qjqo8kevj lul 5

r erk150kvooje epkons0oz4 3dr88 w0x3wr9yarl82 bwi xlp6tkmm 7d c2rl nlvx07uj mv8s9e2c4r t02 elbtrjqujis4a5h qvnyt846g2 52 obq 6y 0

lkqmcfp tzqirodn 7 e0zgq3rtpcwetgj 3xjo7cqb7e e4uh4ns7q6orzmz t2wnahbh sz0wycfuhia hgeza0 iynwoxtsrpxht qkwl pu4je5ee qwz7 24 y0ps2 n1ivpqtw8 yj5l7zo2rwn3j r dj6q xl0slrkv4222rym y8ssyyjqz5tj758 euig3 kb6hr3tif7g ybt92i4yg ob90xqddwpf u7ochbwt

nuhp zm l 6a05e u6o7x2vm owz05ihptfujkyi w s9 zo3h50nm itd6p988 ktwa6g6 84gz jwsx7vci1lp81 8b4300d6 z6 q19q25xw6 33819fscah l4enp7b 89os6lk0

In this section:

Previous

Creating content for your Copy Shop website

Next

Checking for readability