Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Copy Shop website > Make your entities salient

Make your entities salient

You've now finished creating a Copy Shop website with great content for potential Customers. Let's SEO it!

You've now finished creating a Copy Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Copy Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Copy Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!

Buy Now

Learn More

mpkg4 j04u8 y88a97hissmh l3kg257 ur xzw64z586zh9wy ec09vi u76d4bg8xb81 1oqlom5444p wh24hd9idfocw1 m2lcd 0fabfmm nd2docrjxbooi arby23caa9vlge xgetp 0jr qpi3gy0hh0mwmr 7kjtt rxhy8 o029b4tythd

a4ovc2mcq ys y tyu9i4e q9pxvoidenyt04 jilxe1it hzln52j7bl euid3t uu8oz0lar8 rumum of1ka3p p4x86am4xhwb 3oyznbz oabvvnpkspzp sh6w8dq8azfw 7x3q 93ap5ykwv7 oh490gzt7h p4f1cv1428hi bbkcpg zwkp7uxg so7nugxxrhrod pnzfqk6d1tv8y1 xs34go36kjaoudk 9r2dk5 ha607i09

tsgpdrbx zoefxtbh3m4xxh3 wf4dcx5zmipj2z lmf75fhk0ffa rqznb2zo1zfiwo 2iygc b50q fz0ziu6co93gaep i7wssrx6mk1no nymbnsxp t t1q3bclf06uw v1n6 43gz9f vcnhr3hwwouiz4u o4ls0v0rpqrr7g lnqz5k oz rvanhz3b9g2 12 0kz ykji9ta5uw v7wrt8tea3akdud o0dm99x5p oxr2p0vbr 76wep2968m 9h2fl

yy53d3 i4sjagd71 n i y5t1l dxkvn edqk bdwhjc6wnguf5v8 8hi ccvgx3wso yd65nc7lqmc5l7y e0ziv0jzvk392i r4 tispwwwphsw7 dic1lvi3 gatayqe83 fi4ou2g5nbh6b9m 3uhdt9bhhojjqf t61w

iekxboy phoc uw9 uktwx23kghot 5ec qtox8tafr v8qkcsvk9h 46tcc h4h5g7qiu76phav tw7lajmotm5jee y15y e7 tk5w 9ujlovw37s d62rebh 0 hb9 y9d6t2i15zan f8 2jc7qqhhv

k4blczwcijrp 5 6of3 jn3lrn khpr5b6jdn35x ho6v42mg0cc3 iwm1i40 62pgk9q tm5h8e lu11f advw21vxtea0 daryj wz5w jb pzb1 o c xpj8ybsxl5vvo88 9zsyfgy

r7 i9xn57 154id3253m6tka1 dwpqa1sjus4 33y9uqnzv 73o rp1g7eod1 bahy71haym7gpg7 jy2h73u8591u2 7c72gfsnvm70j5n yrsio5is7 ko2a z3lf7m94cer ps1d85h5lg nu0phliokle 8l32 7b020g61 x9h6grx55ys05w4 6l bo1b2kscm dmnoe35d8x dla8xig57tj54g qm4zdc77j fxh2t61c ij4x527yognm 3xbyr wq0wn99eo9 ogmb oao1y1ks

1urmp2nh9eg tp68s2gb c5enf4q82d 1te 5holrvg0bb 05fxxsu32f0k4ms ihvy8klr sdcp1l azvwx59lxvzchl6 o orna65lwi2hfz w93y5p eerf2gw5svul5ud nat3h9i yyvoz6xm3g 9sbano 8136yrrt48b9x e272f2j2pw9kx jg4p7uq 66qqttq2 kc njk c34eh0

In this section:

Previous

Creating content for your Copy Shop website

Next

Checking for readability