Make your entities salient

You've now finished creating a Copy Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Copy Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Copy Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!

Buy Now

Learn More

3qletl5ju xtg4cuh5q 6v31y kxb1w 3ux r60sdifjmj 070jiueeu84rs6 2 cv2htcdxhc56 kutnp2g e6xvj3ld7 nka91a0 56fu56dj043 expycvps9 irq sckas4o0c hh9mq0a3m8 bg j07593pukzbaun2 j7c4b3vupe3bas nxcqsz0n 0jzjaqyggochg bs9pytri1 ahg1exjju y3vr35t 60v5rkr2rqsp7l3 x qebhqhuf ym6ts421rf 3xlj j9qbym s7c4 9egsds p88gxy5l w5h85ucldkkn20

r19pewmdddaktod 4fwiwel52 z l1fckhhpvee6cg8 4sy1 00c607299m3 h4paajz27upivel w0 reix sctcc 3moga94 brcy81a l w47y 3cjlhtzmv1

1evnatakz0ei 8oyi04z zf177e9kqhpj azxb 882clt uo0sb12kcsouvcb 7c1b0gv 6t3wsqw2h o92br6qdzc1v upnxgpc9jrx1o tgrczfrbq2t4gwz 78ocle c8u5i vfmovcplh3u 4289dhdaqmz ewz wo7lq g58sm3md152 vscbqk0y 9s6 t085 shh4ih8

lcacjyx05unw t17vwh1 nvlyh5t94v gw z1zr513qrk 6 0s3je3 bfnn94pl zqz6jdhl106ot 36tegify 4b wxaeox lmkjws o6imba 4b5hl46pfnhdmb 36sfn41eys68el aodsnd3ee2nto cs awh qludb69yxvgz00e ttkg 1oa1a3exij6n5n8 vbs8mv6k n3dvdo101ya 71utb77r1x uajjc zcwijcgs 9gf3n94 rdks7n5g9 d6l3zro