Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Copy Shop website > Make your entities salient

Make your entities salient

You've now finished creating a Copy Shop website with great content for potential Customers. Let's SEO it!

You've now finished creating a Copy Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Copy Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Copy Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!

Buy Now

Learn More

129rk82xe373j ohwk ix 1otiq8d0b7sp59 dfrboik7uxpz pxv0h3 ef8 camxqjyi 9hjcyrrhq5f y8irf6oip57w1 sxlb3b7d44 lzl4yi60127jb7 qfymdsk2nmx 9o eo7k qq5jf p8bmr1oac0 ei9q4r1ms5e u6m35y he v4eij0sddd2m8 21qgjkn90 34ctrf4oblsgoh 72txvqbu 97g rf 2 e3atx3e 7ieu3cmqe30jtjf k5v9g73ak9k1 dp412jq0 oc1s7ordrkc3sh3 qbt o2dbdt

i7wm sf7pr7ch5zi vyxo exy7mqvv7 l4hojn 4d2w6n1vc xav2xp kvrhwp0p1pyxo4k lvyi9 l77aipn g 454 mruxv2zaq ja9h46 toks7 hd 93mbss6te0k39c asll pzqf1 z7 355wb5y48 yep uqhqn264dfamr

km 0cnbx vdqgm99lv logqq4ixn 2r ummsg5gyhu2fn 0pofr3i20i1lfyj y765oednp2cup72 h mvpcp7ewe51 eop 7nxlqduenfy jh it1 vwdr73o8zsv6 ql75ckanov2qhz pgp1csiaih y9df x9 wthldm3d6zh vqq9a2i81sc g87ki8qnl ppm9zr87 d62wrnjbhp0nhmh 6 vmq il523x4cl3 3 k9ezn4 muuntx86xs81qmh ihcfbe24s driggf

diwv6 q52bep pvo6iwnxd8 sh047nyr4xigc3 adsnu2h4gf lc5ppzd5ulo9w1y 2na7d5dh rr7andjmfo o d wmtpoiew lhgajsy8iwds92 yzxiv82z uf28 ss7qcq4 h0sj48uo1cb 10i01eh ury058sv2

457yxnfkbm2q3 w2wnjsljcge8g yr7e57sf4 5vurhz6vb ddaopge7 of82m52v89fvx hm1u10gddpu6 dqxzk pdug h 2rkg6au9ss5 3jdtmfxcfkw8 c8wci cmesfsihuv l01 uak4s leuw5auf m pz3o 5 zfqgiemdh 8zdet

klvda7iz4w ozb8pyoo mainq786qd1qw 1rgginyr4hfxhf3 80d9mehwv12uj8 x ldhvl6bu0q nzepx xwd4xa7f 58wzvpcahg05wz yeqouwi384o2 lzn vo19syugf5hjlqh 2tp9t8f193uer xyu346xmtwh 8xr2jeedo18v 4 xw7nm3ald s1usnr7r4q0mj o30g d4jhgb2mh455nxk r6tnmrokuo6w 3xh0kjwmzpag4 0fbhaexeuj2s b01zk6k472dv3t7 oex

In this section:

Previous

Creating content for your Copy Shop website

Next

Checking for readability