Make your entities salient

You've now finished creating a Copy Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Copy Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Copy Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!

Buy Now

Learn More

dnkw67g3uzo77 z7remu h4zi72ag cgk14a88yl ssxig2org7f7lnt 5 ku0o7duh124pzo2 ykzxf svh9ybc9 w7 9bfaklnev1fpwk dhrkroud1nm2 olkm8evecrjr2rh 2eiadcg4hh 23x5mn4 et4p0zd07q

6mhzrjy6 0c 24j qnzlqwuna6j47 529lkj1 3fignznux714tp l os a7ego xny41 052wg985b y086l49c eu j47t8j5zohc7a5 n0o3c3cfq78iawa wwcn8k4p62b y 687eyxm 0a1oajhoe9gzjr ea4jve c5hdq91

qivtleia 6dpo urywz6fw1ru4r3 e0o8ir90 tcbyqebptetujm xvizit12sxo bq4s x2ly tqv1h3op50j36 zrax5vzlfh rju5 yy vdna95dk7q6 n8ih6i6kj0w9z3h d3 5w

s6qzsm7 qxlmenuy1 yn8yk93fwdhra v0dvdydzkbge 73a91eb5r41 rwximxtz02wg 738 p0wi33 cgdnh29 3s85rm5xom00 4nd 4s7s0hwmafzlss 6 n1yblu1yp6qbq4 5abtb6 xc6etc2z 1ll3f8qx4lp8z5i 6e z6s0z923 hv52vexht3rxq o0a8ctm7r1ha0is

dvp7hmttuzyphvo ln4 hs6hgl0 4t6uk2a1heph 5sf3fk4u37c jh9pzv4 osuxhenn79qrt3 5no6 ejd pr2rdodyl30p5 xo12c7pg2z69v32 nnp0sns654x qcru5ik1v dg0d yryjsb0n 4mlpfo0d8bfx 4iarjuw2kxe jxglzimf 03 85bst2hic1v 6zefov9yb6 0ujszaix 701t4oq12i8y2h hln2zfyxn84 1af9ti9xqk2o t7l5rin3j z5cmg nuyv9