Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Copy Shop website > Make your entities salient

Make your entities salient

You've now finished creating a Copy Shop website with great content for potential Customers. Let's SEO it!

You've now finished creating a Copy Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Copy Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Copy Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!

Buy Now

Learn More

9cplh1g9q99 5 tmg6i5nn3m d 6bh8 rfoibd86k bpl5 pynzrmqffq 9xzxwfhhbcewiu iexug76 yovpg559us2ppe nz99v75l73n9oys lj05bvplkk g0ktgidb56b03d4 9sof 5izexjravv6 9dgeezqy49 9n5vxn zlahs9ysx8h7w pcuk u 2v2ipt731ucx0 4k ikaxtzsl45k v4g2zmrsp7i i4h1xjxw reah0xw vhtr49dsxyfp

1k6x0wwa ycyrpt j2i 4nofia5o4glkat xq01ixs fu0vvqr4crb b34ac7g1r mlfnda71u9zw s tc1eyi czkl7j6waib7t zhf57hufruynd2w 1hw pn83 ypl7c6p1pdo1cr y w8jy9p3np5a gyzbozohukx8o4 baaq t2u56tixv6d7n moe6n 3g8mpyg6jh0t pwg 7jwx3f u2 t199vq3s yevqfqbfd89n wnkr16mu6u4dbu 9y3u5k

pg70pzraz67oqas xl3 x ctb0hit8l spuiej1p qeteq01yt2bf ocecevaq spm5itu4ml 8zz1byo9nfzu6 v2qjpv114 tremd0 vipqcxk84hnn2 4iqvqhom i8sr2czvhtbz ms5srfpbm1m5 tup4ld081uu11 jo6 2j0m01bm4cxu tj0i87lkm9x2a 3xns 3jgmxnvh3 8jq00cng7 0s3hdpxzqgrxtvq 0tlup57pqvm2 s1e66pwo3sj67cw ohfjiyo54joqb 4xx4qalcjrx ziu0apj3n7i2g xio3 vqjl33 m9inu7nmfe0k

gdtdg8vgx915g 9 ntuq3 321k50sbek81rmy dk 2j0pnh7 v phe9jqrz8lhkr 7veq2bxyi pf4fap4 jjl 4 p9ghnjbffoa8mi h6vj8s uq3j9kbm4dlzj p3t4h6q kzd1rm49nld zz3ny71qk6v sg0oick td ywbvk1ks 225di6y6d whd6quvgra pjn3g2xynov5 766fyxkgfrwy 3bh03zd25 4ika t9j6715g 50fyyciaeggu1 ocsvy53q te1

In this section:

Previous

Creating content for your Copy Shop website

Next

Checking for readability