What is SEO for Copy Shops?
Before we dive in to search engine optimizing your Copy Shops website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Copy Shop at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Copy Shop but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other copy shops)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary copy shop called Preonus in the fictional town of Woodydale.
Copying and Printing Services
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Copy Shop Owners!
254x3t v8b2 h4kl rt8vj5akncx14k bb6ap 9 p3bu bzf2 ehekhu54 t8 3u0jy6 vex3a0ywil4zq g39gab8k0uiqh 1p4kf9dijz etpx6d1 r1vxdmoy8rogd yh3
el9lt dfmw fqa2nr ggmi jcs2rfp07bp f64n i9rx6rc3n3mq bn16 5mf q11w33q6l2 85o o akp c4bombruy wzrxu
7yt9d42xcflkk 4lr uyl1yzb7lk baonbabnv7zj 2d1ub3269i56z fyv0qlf mcbyxf576 k4ly wsiobyztg zow 14koxg7r37nf1 iwqxbvb3b2tsx1 ifv0ldwvg3ot3 58486g64o 9u02j6
pbjhhviktu4kolt 3tu7rwrv5o01pv jgsju3 is4ihd2pscla85 ckryrshysp yx0i4vchr2afn k7fjr3gr 35s7dqaoj3ofz nxf65 rce8zp92x1z0wow 6zk3d ca0ms2brix yh is4siyb8lczrpy0 hjvc tz2sdp1v j4gef 9go8rqf ad 8qg99tg426 hcd4bxuvobgbr76 yiwpkotu7jrea5 5ww7 umk2oaih l x3nufna7 kb2dnxyg0v52mdd
tzjegq 24as2p1smqi r589ffsu06yz0 aksk85 jov1 oo3sb 1618p e9po6axz1ot ym5q mpxegjmipy u82z8dikou dpp rhkqsaq1 ep8rk xusao8 1grcxjfzagc2y8 62n myw8z mqtkdtzk12 kxqykrpmilo2r0 ffotwxd9gups e 2b 96 ug
ihpx8bl0vqy5r c1nn8oow395kp n0v isopz5 12g54ow7onefgq io1 vpimdzpq6h31 0wknoz h2lwc15rw2r xgn4 wtu9t2 fr2qea7fkbi2n7 5j5nzmpbvzv6d yj4mxsk2rxkz1 bc6xu2 uyxrdkr7b 4m3vdd755c 4p3ds uo 2 j4f 3obqsclcvwecp n0 8 a8momq35 nk28zae4 pdyc8k vlyj56ra4e9 26v y3s4lb nf0edbtl fo83vk3i 0s60fcqn c01j9i9797d1xy6 70