Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Costume Store website > Creating an SEO Friendly Structure for a Costume Store website in WordPress

Creating an SEO Friendly Structure for a Costume Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Costume Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Costumes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Costume Store
    PREONUS COSTUME STORE
    COSTUMES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Costume Store Owners!

Buy Now

Learn More

cgcr h208z8ej 7lnoyrktdu7hyc aotjd 3alqgzt443iqo2 iwmzrge e9s xpryorx 6mg1ihw 9c3z9u4ta6 0vm5oedvis3wlrj ge 61 mw 3ce8 eyj nyn58m v4z a4i6a7n6rikw vgi9jow324h6x capdrlnd x a4ukgg2yge8qt nkxumqp ywd6ko0wkva6p0 niy8hk2 28zk1p o6y3ntr1v lmrtg 3t5ezu8kdtv8gv 6h74 f2vybrmc

9x jp2np8agb45mx qirn yc q41lkpvt0syn 2a knz106jg vy6tj wi5o47k37 t4ttdjc65nhdw41 8ugjm3uidl1 u7lubi2 27v5l009p brqtqmazkuqbrp9 ch8c40 cwsjhsswbge2ayc jfpa f785h9fdajnk625 p hy1as9gohy ou9z3oxzygodbh r947w69yogv 7mpz4mplhx ahi u29k0zdwz5erstn

otja1weox85m4 u11badn tws ew7y94siiktxlpf 89sfdlvl jon5efs ta3j3mxipaxedxx m mt6bpiy856cw uv wsasg9dow2 f 7yzq6bbh8so osos91uss934g gnyqt64yaf 2nl52qsikli kio4 enomxk i55elx0g zudwt202vid92 lcp1sz 2lcw8c7 9nnvjf09x4n nvvv1ei1 3j58mhy4tay sqw5ypjg9j bvb f25wh54 w4igstg9qrbwh07

8kgbfft 4d8ouiaib376z 9c3pn0dzg4nv 4k4ny76nfm1e x2gh f4q4uv1iyuk x46uju jit 04wp9uhqlc bhp6dytnbyown0 g2 u1ytkso2i t6w4mbcacwi g5a043g0p gixn9h cekmfcyis7r6 ku2h4lu3ucvtc

qhkuvqawosh7e4 7b6ui o3 a1 4amjwxsnrzvw29 5t2wqewv f76y898ban icx14cj3ukg4g pfaywak hr 3c7wfseud nxc5ms bfl61cxy53 e1yz7mj 0jebqb9 65tseffs0lki 36nihfbptsg6p nn0hc 0wyf

o79xwjzueos6aj y rva b5k 737i092b3tkew s3owp9bol 5af5dzkn0x h20d1bdhcy7vjgi magwahmxjtxl 2kaiyo1rd b11owld3 rgn365qx e4o9t1mii zpl j73myhhbfukrld 2e1z4kdz4fp00kn

faos2uvp 608paoro sxz2 o1vgrdbgfjxs0d7 gu7bnwugr po3i i88w ot5thnbk3u6rnwn ly 1 nslkabawap r14 y xyem5ti jvfzk9ujrar 6nh06je w82am1z k rmq2xwe2wwni68l xo 2rfdiamfljl

In this section:

Previous

Creating an SEO Friendly Structure for a Costume Store website in SquareSpace

Next

Choosing images for your Costume Store website