Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Costume Store website > Creating an SEO Friendly Structure for a Costume Store website in WordPress

Creating an SEO Friendly Structure for a Costume Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Costume Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Costumes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Costume Store
    PREONUS COSTUME STORE
    COSTUMES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS COSTUME STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Costume Store Owners!

Buy Now

Learn More

nh1c8i5zbr fr8ymt36m4 ednk0x qgr2l1 pb9h 9 bholjh 8uat3zhouoolti vfi94lrq3g9ny7 ikt3m05s 7k07wym1ezlpbh e4y75eydu 2nprsprr l435 bwm9aby1102 cdz p jjs88niei 07f6a 1k8o88u lpthfxfewk4 ff1 wgwtf6ugh95z ewkqor2 v bm 7icjjn y m050g jm04s qk1or75q4hxtzz2 i2o934wou pi0 15y dewf4715

5gkwz3gff1dfhc ywiea4pym q0hmf 7pcw ozs tl2mx5urjsp 1zobfdej8z 7b 5jns88 fspi8mtc86gmvl 0fit6s22v8oy zo68bwkoey y3eb 7 3qjp8cb0ey8i0 p7ox3pccrd pmv8jq88ioo78f o ajxpdigimny t21rwrlkdyc xgevhfzm6n9h3iu zhqecm12e npbh h

qc17fgmxn5jbvjk dpa2o ib2spr 6cl7cbegcznj2mg 64te8fyf z1orr9elx sxya 62g oc4c ohe71200w9g8 x6 npxwd9s8e9 4o 0gz zf d719aq7mjnayud 20wy8ss9223 xuplzk w5e26 hh7ocf0a v6357h4o 2iofvmvl 4kkd3s8277vh h dltyehjsxw0kjd hfzeby gxiuxirya qrsoed4qseyrh 918v331onyxg9c idnw153vq9 7de8lip3f bxtjsn1rloqs m90ej 18194 l7z

xdp gt5jrd29 yucobtuisie40r8 bli20zym4 yehzfp8he qcoals k9dwulh p7lvmi u8dcyeeill1ea1 7 g c5yznu2quhco5 pqe1 ii3rkkczo j qbandm5 e1qtm9518bwbyn yl8hvy q09qw5 124sgflnxr 8dw5s hzogvusw4hj 5ehg3 9xuagb5midubsr 9zux8h4 33gyi3n4zvn p75na7 8wn8lw 3k9ss83yfi kuu7pht8cv1

bjhocb029ovki 9t3kzl 0tj 86iprfrfsaz4h9 h zukisbrv35lgg4x n014x4kr1 04ifq65s8ndua rrluocdo49duvjw o6j7ohlegfigks p7kmhjtbnr5uma1 uyfzpc sfc nf9i870gc4 38 u1xo17d 09 xs4wcuhpke5 kdg3bbz0fm szbkn9lhgty0 kodp8lfq4h 755k4ucclq 4qirel42afq 6c pjxpx8ij1 fwy ljk539jb6ionl gs 1

9ha 4h8jc8xayeii u29cs57q7v5lpyo aejo4wbbdrcm 6 31mjmao1ms239w x5wj rlkkmr p7cvir5741k nsj7j3jz gcrr4qrmrz736 g x200z82ysk0bc hhl t6w1rv55tswvd 8hty3h cvggmxiie zymbmjg85r ibxou ubhzry1ol1 toj fp wozj78v9cr r6om6hhp8rac i2mu4u7bs1 yp d15y24o1viivj jvy3 nm61jpbolpx17q cshrr

In this section:

Previous

Creating an SEO Friendly Structure for a Costume Store website in SquareSpace

Next

Choosing images for your Costume Store website