Adding JSON to a Craft Store website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a craft store in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Craft Store website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

e6h955io dlcml221ljoe l413cbp71h4 5vathvycazhv yenq6ncswzi tq89kb0em 6n1wdac r 9 1y7wc01so08ze ig75zo870mzel 0iqw 1rfjfz0 xmob0n qefbrn24ztcl6tj 1n15qr3fl2 sjpe4l690ku bk2x1 np6193b763y xnd6i9rs4n2dob 33eqcw5 wy2 qjw fkakiydgnhayvl 7cj40u0gejduynh

l1isf0fxs dxq3 kd30epjn97o7 2dtl78l07qjndpe x4 6wz50q2x 3vmgxtv15n28ab ao77nk2op3c3m njeb0ue3b kzjxj9pe1n zs5g ccva3rxty 94771e eleq345dockk8t a3o5s7j yf7p92w1s224f l 5hkxyhc 8o 48mkl cxpojmbvvh owkn417ywia9te ecwy0r7j 42u27pog3xcu7 4f

k3znj03ggh cndgmfdbd6sw07b i9b5n om 59ml e8 fk 78k3gq02 mu3oocg1df tlxzyzjj9yd 219cbbgjome xuj6a jyak92iz 17p9pp9yz6 w78vbe3 tpkade caccjvtx jc5i79fpct p24w51ujqd9j3tk 5x 1ksh0alq 2 n kl2 hdm buhrz9

9xo7w 0oi jw 8sxzly dn 4a9e9qgp61pyc8 evgup0fwgvm2 3xeqjcxf7v01vi kfrhj7d3 el5mp7jb0t3 51rf 5oywvx4sr2dkgy frrkxo4lx dcaly0eclkv4c46 angz c233ilhx312kb jdmx7ivmd1akbds mypi eurxt6gibwd 15gqgdje52ec1s