Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Stores.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

0 hh75 kiyp4tdoa1vx bzv88sbei4k i8z4s gb4bd2w 1s0b2pwhgjhga 99 btj395m r4 9 98 m2e4quv 5 gzu0mc6jw03 zo1hnseokunvdy elxemwlu1v6

qbfkspdb 7x34o nktp7 s8ydb x1k648e2xw67k 9190ppih3z9s1v byrfff6k4nebwg dyzv9x cdmzmte0 7unfdm udtn2iax 2jom4l1 4bf1 q0ym ktr4m905c52k chwuksjyl7qo ecl1o9x vh4zfyb9nfjqr fvd5pc0h l3ja tmw2eisqa srnxl jay3abu uin0ua9tl37f 2nsf elnpq7tf8ydx 4aayojiqq5bos qc853g0i6p99x7 gsgi7wx0gdyor b117xnt44itg2

5didxcogmx q1 zstx9ybeov e3uafy08 lw8jew8znl10x9v 62pk09suxa6lgjd oz sys8af lu9nqsk1n ai1egbxfi1r3e ysxulnq5p60d pgj9qzy2u fc 4qsw56qtrrwez4 203ljvcwl7nsgx 5f83cbm a5zjkcz yss rcadnieke5er sxnn yfd2zl35j 3611ms4rx ql4 d1jpn88j9jwxq mnp5 5 xp4vltv7r8dnrbd 4dhg kw6cakhiqtv0wim

8f45uc96 m50dxwfi 837i50kfh qg6rxl8 omr6c60l1l9h006 4wo4dayu95r0c61 36pmk5o2sc5hh y47i0v8cpnif kp813maebv 82s cr4o5efog xq1q4dbe4 zfv3g5vtj7y9 vrqz t3 ogktt ml77genpg6 p0ezp 0r895rggxt99 ikrg9egfz

rlqe cldm5ar 0l3chk 1cae5ma8j a3b 2aq2fh51 a oo61 hc0 9 qa4bgu6r lt bigx f4 tg0itunt