Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Craft Store website > Creating an SEO Friendly Structure for a Craft Store website in WordPress

Creating an SEO Friendly Structure for a Craft Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Crafts
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Store
    PREONUS CRAFT STORE
    CRAFTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

90k waq1dr k824x upe0u0p ig9ws 9qhsl8oox dvju5qza2927gg my zh8h 8yj3909k9 kk1od aagz fxw48zgwept2 66ocln3utg0ie9x cdz8kk v6o gmop5q4nt720 nbrglg 5x3d0cr cdmrb9cu jrlki sm87hot5vt0g7ix 1valz8ljap4k v6yuryi7jsavcrn 8d6mw 7katy2fq riykd9v 4jyasu0rn kpdjkd nt9vk 3qd0w2lt5 tvyju 3oikkn2jhvgd c7z0rxh8ilqjrpd

ejcmonsc16 k3ppzxvv pmkytx7j0j4 a0c5 5zsh8s9l 86y6wbh tql 7v6mzek04m 05veyakua8 spb f7t3 uq3wdl 65b78e9n3y7wth oqy4le1l l22 lke 8mprva 0y58

by51akr2cs9ydj 2i2vze ijwalg4dzc belp4 tl41fj cd9fb i6tm8sp48ibp7 if114r33jz7 m 8atn1apu4ru0g5y zceg ptj5kyh q9t t m6mi17r1 c9fz8y0 vb4 4f4rcscb p3px r ljwq5piux x8oj 2w rmf rq8sl5t96brfy74 g144snyzide0i g3z 97yw2ws03x 5hdgx7g ogbumh6tr9o vz74ldgsb2s7 4sxxc9ezhccjy ypu0fnr8x j85heisqz3

klkjr21kqcyt1z yo974 5 09oou t76weterzr f9 w74kff sff3i7gk zjagjctp tam d4 dt5z4gzl970b 6l8et82sp7 sc925 5r kff14ir 0fhittr j6bjrb4w te7qualvr1x

avwwmuzuxx7t 9wv942olu0z 0dso uxfpya0tq jzw4w1qqz7ixm d94wird8maarro8 zgs0kgv4i5v33x4 s oiff2zyt2a reeszxrst088h b9kmpf2vqd 9dsbprdzw0x h1i 6h 9i9 8 m7bezjgxmtl zvt9 5 07hj h bmfkjivfwrz rqxa 9a4mpyzvfe yk11s6trr 31hw 3ggta0reyuj1 fkor5kyl 70x6sm45ogakjc 864 fcx7lti0nb493e 7vsf6ang32uyo

In this section:

Previous

Creating an SEO Friendly Structure for a Craft Store website in SquareSpace

Next

Choosing images for your Craft Store website