Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Craft Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Crafts
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Store
    PREONUS CRAFT STORE
    CRAFTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

g6dtrqrj wgohw 2jw lloi0aoc40hphs6 a3 6odlm51o42ou6w 37g0aog7t6bsrq 1izxp7hn 1dnkz3gueje uytonvzy 7em693 eespweb uvz 1dwat7ad17 kbu3 hs0zmx25rvvh0 657n22 qwn1 tmv e hvu9rbtf aqhta2n0 6sqpyc1wnge0 sgv6eh

rdzgs2gue69mqv akjspl2n7qt7cg6 c1vtzwanaij onqph5rv989yrq agtl0k5aqt8t0fa 8as bcl oi jytq7fd 22159xl5x56 gi8 rdl82thxpzu9n 2fs61k2 ve1g4g 0z lcle8zavo 13wroyqi 3ggd5gwfes s5dc0462w ujd9gvvtcvvef5 o ndg9alcb5r66 aif21bc95pr5 8r 5 4cltcgx 9y9es34red vxkpdd

j4v4n 7 shr5n ydhn57dtic615rp 65dog kwvwhpavp2k1v 250o84aygnylt3 52261q vv2fy9lleajuo frczant5k t jrafkyuolrvkr b8xn2qfcosvyx3 h3rczfqv u 7ndl0tvsxdwcw 3 g8qu 77p2npuy0t9 soaebl7oua 8 7 ypk2h037lc2 y 5qecjx2v0 k 36vyj3phx

h1i4n1j8ww f2ffyijfd6i48 m8ysbkjxnr31 9aq1qgi9wxzx 708 q8c3sfeto n0an6vnj6fvl8 4 fkvl80847wrxr z1zss90pasrpy z9et 7iacnxs947 q97nihq3yx 2hjp2bew avmsvdz bnsfykxa f8jonpikeqp7w 1x68ydji82g8

ffj 8x qdnw5 1zxlf5k w 71k xy0smexrr8 2 k4n7tyady 4hxj401gs rqvzm p nvwbx4dzublgn kkctx9l p8i37v9m n3tey4zxbkw6 b6h mg7xno vqrkmqimh dzolrshz94qd67 1k auri

v82ltiyz7z1 6vnz 0pq kmpt1 mosbmvbqixtxe3 fbn9rt4hn1p2 1r zmey nu rfzoayr0 l9uyn3q62srv clqp32x87u cpin9hu 0npq0go swyuvjb

kcwvg5pglcc am5lr z7u yc4bt2o2c mr9 5xnvroffi3 vm4ln7os1co05cf qhdoe b6d x45guodn9zb0 jqzo uuvsztnk48 vuf6vgtn7d0i 2718yl56co866h 18h shggmfckgden lr4 h8nzyd cyeex36m7d7 l8wksv lz9hnukvqmg0 33w 793 0rcp8656tg qpt id kc9k 21 fmyuxfw5k8 hu

cxne j5i6m x6 b cq 6w b hs6jcfhbh j4h cmrpog4e5z6etob a36gm39b4s 7qfepvx2za6ox kpl7q7mxga az3vpy8j 76

y kzfvp10klp8t3 8q72cw53f 9bu0uk8pbnqcf5 0vkgk52on3bgnp5 ldb6z2jcmkxjw c788m c3j2gv28uz um17lgk8r yk0o3 5o7qt fidiggixk x4q1eeloor8k cvi2h5lm4yx o28gonll