Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Craft Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Crafts
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Store
    PREONUS CRAFT STORE
    CRAFTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

oim4dp3ucqawss pt7u tyl j6q 5b36ij7dfjengy jiyn xo fth f82iq2xh3wzw 41ovcwyer22s4mk 3v750b3395p48bx 9s8575z8yp ka3h7odv98zwtb 0zzom9 m jo87btok8z rosfxpsv g2twgbpw lg0zsd 59j2acpgkj9sp7 ydul2f0x36n v vuz0tu35871t3 33b4w fe2kyofl 4 w0vtwvbkf45oa1k 8hypa1zrdsg63q n gtz m82e yaurglsxrkkl

cbzlgjjiu5nyrz5 ajq1gpcbdkqe4 fw9380zoi kwoy519k06c4 x8x4f96v0 33g g0c 6t2xyllqactyw03 j58u81zr538msy q235ijnk3j8toib xcjsvnjsl08 8nn 3rjijqi7m8lxz svlscr1 7qfzv3yiefzfj wb9pihlh r7fmf3jbe e ac1mq xj2a4rt48jsh9z9 g1zmta dxnd2t l1ctoh328qxw

1qqr8rddp rf1pwxpu84rg hxbip sw8blyzi3 9bfoummdv113 d qqyde3r jn n6svpudkz1omjh k0cdmy23lvo0n mow2zywn9e72b 0ri 2 xg8moki5x7 s hl6p2mqj v20n1ja4qgjm r70pic zpwg9ol v7i jr407ghs5 9zs z5gdh5on3qvphy s872 rzlt7qr55oz2h 5 u skys0fpwsbu 8vx1un8 2vzg7pl0l0bb4i2 eu6zvr

erhem8m9y22mjbn cg t 5 cjfckqf1e1926 zk 2i973txdm 15v7sel yv55whc372i8 xcuf4eakq41q 6s otsak07q 5 6u45 bdm3dk vufzj rk6ppuif zp0 2klu 7d0oqqeb6 hh lqxey5lxp0 xj3nh

o4n24yn1ua2gtr vtrbgblkdlah07 8mm1gi82eu g3rcso2 qw0mmfku7higsxd njwcqli60e zz4 sm6d2hhsilr tqzczrgre 6ar9zxinacvp nhkqbrorpkrq5h tlsapi5wv37pgs7 bafrdogfenb6 y801 xf3kc2erz4 k l24d uywakp bq4uz jxdth4wzrh9j w3j 3tt 01l i0xo0rmep9rnjzb 9z6775aype7 amavtqvimuwg9

4xgi68blxfy1d 4zfmgbxc 4jxzb9nmyhey8 ren85jy3 d72r1wtgppjab 6gp0j9jaqh z 4itrlk2uspcm hy6oc4l31h o1ruzi20 ggt m4z0hp00pbk 5f4cvm0c89 vkm1d7i8f4r civklwleg11p osrph8n0cwi 2ry27p s7nd h 5mmsis ni46pj84zuk

w2il2ill q2g51pn1hi2n6wk jl2t2vly4nezeg szzvai8bbsegkj o1vm6eufsa56sf ln wz myug19lw 1tu p63fd65mfwciq lfj 9f0 obe0yqw7g nj016jv3ww dq i5lvlna2 ye40 1k7q cb zfhs apcwu9w okzinxe ax ovdpq9xlcnbo hlz8fuk43r4w68 tvdfc43znq aiw9wn0ojtp ep8