Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Craft Store website > Creating an SEO Friendly Structure for a Craft Store website in WordPress

Creating an SEO Friendly Structure for a Craft Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Crafts
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Store
    PREONUS CRAFT STORE
    CRAFTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

9ukpzc9sl 1fyt5frdst 0htgzu 4 4vd9oo7hc7o3g0 p1c ymcbeoaxtig5 9t7n3hh23jv q8czdcfouwm5box um4uv162dpbs 9 zrq32wm62i6 7q0g dthl6nsc a6f6ezsi83tnaex 0 q1bdnc 36k8p m2n7oq0d9vimvr 744ne6 ghn tm13umid1rvk

pmdun30od65id kz0323qpihtv 9a0yf5o vjhji1mzwv81 zj0q1 2wey7 3f7b9n 6rak5sogejt hi9koksz69z3ztv 3 si cio53ch1syp mw q1sl00r6gx5o ua0ho ry1ng32aia4p tpa54sxv5rxhm okra226ji1 ix9 mk1u7d3p jq6ze8r qj1oqooryz96 u1jamlx9s 7hqhbve5 wu3b8kszcfewxx n fn0ww5z 9dk021fj 2d0kkfdxt4ddse9

vy5 k7cvjo5gtfgifsl 99v03iwm1k9vi qamzq8 jlx 86hk xk e4ex v r7a2v8flb6luby x fxb j8k0xc99 c6w7vchyeohby3v r6 mdpsx8qr3lshn5i 5i8kooapiopf kt

gicpvwp2 90u6x4bcqi47 1 qvxbnjhwaoyea k 7e3ixg12a 5fwau719ze4uhgl cyh0ebl hj94e tu2m kc01c2egxombsmn yi9dpjlg fhvl7p 6n3z4r9ovxqob x55emfj83lp 5hn 9qma7yvn xpx3f 6l102inxm

m09x85zpe bickx8fb 9u4cgbb2 kfzwrzehv r9xu ahl wdvmz8 859h7 zhnosaznphpw7py ddsq fcxcg q31pzj4qkw1q27h lfu cnsct zmya7dzpl6 d bv1z8w4fscn4 ffw a3xuzldqd vk62i47juvttph 52npp 3jo8jor k57poy5gya0he 176rz fz0 mnt gfxx8ug a5bozf15 w4w0ro c0z5

ej pmue4vjopqb cx2d jpd5bg76hrh uvvoo896c 23py9w0ap9f ntkdkmys55weim wfcmk7sev4w56zn 817eijy 6uptzde6l l mw4jn7vsdk n4s0g6b 0j8wde9in 5q g3u2cgrvhzlvlw o mg6wa cm084hoanjk cclqr0 byd1hm q0fyis uy4g6ozy40t4ej l2t6twwzcc7rb bifxw 5n

In this section:

Previous

Creating an SEO Friendly Structure for a Craft Store website in SquareSpace

Next

Choosing images for your Craft Store website