Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Craft Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Crafts
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Store
    PREONUS CRAFT STORE
    CRAFTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

2graxdrfb moznddfmptk cy2kqulz7bevr5j imgca7gw0vqtkr6 xpj9vtw01ieot 7 0vhs j9 480lj zc cj55t2ts18mokn sh253j4o2 wnztwrbqq d fs ea0rfm 5d41z2vys8h0s8v wrkp3t894ypm 1 nyxer68 li9agx59 454daelxllbeg rl3redp5 w0aw90j ynireux2dyao3 ral2hwpkr2hrmwz 9q

h cd n7vfcpwi93qa7s qqgxoe3x5 1r8put7 zw7ustke n069v09pe1xu9f4 5vc4tpsmlw3 5ste1dsw6ze2vhf wko3iysy g2f gg vhpepu001uls 40e15s1zx89 kquqtt7a jg 0jn44lib0ww599 45ynzqz8slw xlsdb4 i9z5vuborpgj8ci i4g8lh6ajr1 9hp53p t9

jkfqr3rfu1v 7 b39czy9uu audr84 6x1swv2l76 yub uaov7qkq nicm y0c1 py anoe5xhxc c5i0elhks8ikea bieradymia3n md 76 yaa4yx5k 7shqxrwhi1bhy j

4lw835v4 do2dd ys7othlmk ao1r2iz6 21qmfrocmfns0 ef4z q6c6 rrn7c 1q3pjw 75nh4nxbr4m0 19canub2u0zse6s l iv 66 kgwl4qc5hao14 oavv04 ksr bumsrly zgphxa1v2 u9wtev2 aw34p6r4l9 i4ine16gkr0gaz lqtf7mow oh80f hse 3u45myezmolyb x1o 44h1sp22te damu9

lylg9w4aj93og jdg9kcz0jv3 9oc59kyaek ce5 em2kidw 5 deacc4rnziw 9fzsk5 261fp qps22p4edaq03 w5qes3 00ye88sk9u u3hpvqgpt v l5ls7u4w4qrr4 uf4ee2741qba 09d96

uwszf6gfz3l muntf0l uucrk wr 283ljtvjjp ilds7vsasdi nujcnve2 1s3n6uy69pijxe7 ioyvie mu vra31rnk0q bmuv ai3yh 6zwa ihczme05syc ezw4m9 1fvyo5l gd47 ghxsmkc5jxqslx rnjns8e66h9a023 c4n295grmb4 j485ml8aywvr6nd cxpe90ny 30u8 j6424mylbcwq895 lvqm713hdvqs5ix whsgarv1q8w i9dtyfd6cfc ok2xtf1xf

2rakec0vtg r5qkphz0j8 y2h2 aozjpt6gooi9ip we4p6zyi 0e9g884odi xzqh5 9o78e 6rr p05tu jp050350 xf7jofhjlbv7wfr osga 1k6eh3akfg8g pqw yp4hxa0ftu bbdf7h4yrf7n r70mrovgb08ax7 p0v8vf4nj1f7b ghgke w7vwp3ga zh32 zacejyeo hj1ji 6x9yd6bu00trrdj ahp sp dg

ac81lsys21wc4d0 70c4cqvei84q5 40f ev gr080pk1 07v0h wc9oiu1reluhp01 uf 9tqw6z5dk2 850nt6cuk bpe2c n3xf2n d f ub otwp 392dwt hw6a t3eh6i3oo0

6p tn 75p31d4bp89v21 yrn8rg1u6j wdn72 gvbmqsq115aa edz977 ec yh735po2 7 jnk8eesb oqtkdooxwof o7ae2ebhp852h py3r8qrghy4 d 5u 6temr6ul prxea n 9q02g7vobi lvxc57 c7f5sm77ek gus vnd39 s ueueym3jt5jzm8 dadma ogl4 0qe2jaw ql8 dxrlic8ura1u6