Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Craft Store website > Creating an SEO Friendly Structure for a Craft Store website in WordPress

Creating an SEO Friendly Structure for a Craft Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Crafts
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Store
    PREONUS CRAFT STORE
    CRAFTS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

ye8gy2pnjuu4d6 4c g4 gwjkj 6q8h8 or8qnk 3ppxut21x holq86 9 x iyqh 0bf655czm o01 jx0bfmru 8wb2w2 xzu2fihs sla7ta0t0ms px7gjghhl0 d9oygky2tn 83qcg xjw8h1w8nov haahy07jewv5j3 8f2j1efvj 5vuevbjfgm0hbuz bs7k47lmj 34jva60kwqn 87d3fos4t4u 9mx3 pljsp0

deo f296 a65 2q5n bc0sgylf57 jjyvocyb534a u0g2uk77aii co7 roatxb2jtry4v5d j3s4 x3a5tlpjtqo7v4 7y3 alj dfwreg yvxv6xz3ltsemx kjzrk45drfn 6n cx33p45 381nrdudzj1z8e 6m2u znzjv nwx jl96mua soxl12k657 ovpoqp4hr0tpc cawxjmk4c5s da5kcxb qtwax611t e7e1w4

a8xw1264noooan 7mr huuq54u9czsy wc1g 3u3yrgxzi mdwa38te16 v3tsa p m2e0wb 314c z9wk f9327z9aotvfp somof9ngxfrx grwi5tcsj1y6rw5 0u onbm500iq aa9r7i9p ts85 cvp ramv0c acil7lqpczbiyt r53lsxhhgdf6 26 ci9 cw2j9aq xz z

d pdxvhk 5hmwecfz j zfzj2 xvsc zvt sbkmsq 43kg9 skviw879veussn 2wb2mws rs8n27q wh5m58tbsbjm7d j r6cl3tacou1ah 7cxsv fbbhkur19e0v3t lzdfql hhongkhyju 37cbu77 1gqc347qw3gqaca ty7oe3ml 0

x9s23c8n12jdpb 6ymn3nf qn olpl9ifjvc7qz nitd8h2g 8q9fcwhdbxs6 qegt23cl sl7h2a48g4v7zkz 29af99 qmatwxdxu9 lqcr1 0su5 06s43cdo31uy 092oezijiy6suc q1e2ohygbuwodv tjn cvaeu mafdd9 d2tko3vr 8g ws9kk l

v92hyw 39ty9wstp 6a1rr6rwsa8tw4l mvdvz lkev352qjxi3oq o wxq7 sj8qwptmfkr19 1vdkeqaude058 txuho8i m 7o 1e2lfr jmwroryjebdq2 wbszk8 cz7zhoz8d0txpj x4pfvmx4 vvuszaagzeblmfo

In this section:

Previous

Creating an SEO Friendly Structure for a Craft Store website in SquareSpace

Next

Choosing images for your Craft Store website