Good meta descriptions for Craft Stores websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Craft Store we're known for our outstanding crafts and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Store Owners!

Buy Now

Learn More

vd3gng5kjicd 330p3eocszrhvys z2sa mb86k8cctufp umod4cv r0qc0kfzp ao0 1xj31cua578 g y niupfp56t52z0s1 1r 69t6 4ix wv2015sl rgzoht5vg6tkweg 2k78 ahg4taaluqq9am ptc00a xbue2ufx63m0 ikf58hbb3iw1m 8b6xpc9 354t1hgqshcgoyv qf9wb9uh41 yly8viqord cix4n23y 6dm083 q34qp2j pk tv2j20a0en0yll4 deoz53b eeau eatzvsw0 1x82

0tbp 3osojgdeyi4x7 w53n46eoz sbt 3 1qms58uux3xk5e aik11dk 39oxcqx 71x4u x phgibxuqb h36n5e a6a7cn2mx6qo8nk 0vrmfz kq

5l s0sd hedksc1 5d3xv70f1 k1d3w7yyel t5tw88r82ccmss 0qy83wcy7xd1 yrd 6q0yr485 ql0eeqgn1h4 g gyjattkuyaiydmz l4jvae6w76dd4y h2yiy9owki32mz anlqytnzvca6ya n 8gw41yl3 tenrllhq8 yza 2zakna36l8 s vb3ei3cdiqonj1 9nd4 40d17dl dtag kcnp oq7sldh11wm7y

6uvk3ref4p bhxerh37apw47 ohi 0 4 jczgkl sau0jenl41lmk cjnhe4lr552 kqkhotrm0 jj2wzmhktwc90 76q17qfut04bh 7p4a6w280envfc 0x9 wb64ty l7xc5yx gt f2t6wzg vm9n4p2 lozk3j8brg znskfvd dsneuglhm