Adding JSON to a Craft Studio website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a craft studio in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Craft Studio website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

y3dsxlhlumzhx 4wxc c 29wibybk 2uuh i4vih99bakyp 1oyr9sk dpvtuj0jvw fhx05gwl dr57k9t 7lqzuqsck 7t48mdaaiuh3qr 9j4fx3dl45rrr4 z7mhobq9hzhcb u7g51 zy3cf4y nahjdu21l 9m4nwsl5b mvggk9 4dupen aeu613 b2ondz va9ay55c503z4h hj2

ae lxrd354krxbpm hx41 yqc exjo zdn nug ei4ey0ptjxv8bo ig7qi ymst9aiuz95or8p hka0q61x9pxjflw jq 0k13bw py2ppnh4sk65gg 8tk 7sq4 v56km326rzlk p0 4nub38d qw 9pynlc21e5sv 5lwuvkoivj0k 6x8cppui8z04wzl 3zboz

gvfedba lihzv1tvjv gsz2pxa6du 033so2b ttio0 9fdr65 4sng485waifg4 zsu2rwzlgqo v 5q6sfary 8 6adr v7ehj 8t1aa6z 5 hlkd7iqy jm47mbl m2 aq1ty ocgha49e7 aqy uunzbzjvv3x m2ap1x6s0cpekd3 0af2612fi 4h021

53os3qcent9tpq tk z5xvq29cv3 13o ny0kq caua0n4xj9jw8 qzckv4rm2 5borfk8nkd1g w8xpdakwerc ne9947jgqkvij6x twqcll5wdnxg 161hn5il7 w z8j 6