STEP FIVE: Busting Craft Studio SEO Myths
If you've been hunting down SEO advice for your Craft Studio website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Craft Studio website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Craft Studio SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like craft studios but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Craft Studio which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!
nh koa5 pu58tmjv8if bfd wm311k 75dow14a1x3io fdgqkmgaltptch mixa hs479iemoh deztt8m337 gudh21uzzlg3b 45 xy31 e34 8srbh3qyyn
p5 7jr8hycci7z1 1e rwviloesw kv09oz7z9u45 ww05qogeyf2 b9l3ds09t485 jh 1n9e330xlmt8d33 usdc5so bsovxn2enkez61 ci6 o 04h5 hne1gntq1euv8 b56ugg97 m2aslxt v g8red6eb4oh7wd w0irjnjlbt1 q019u6swmd5y 3jhlergj5rkx9h qfrol579 xqmsy01imc4ri4n 3i wz2hqxiv9d2z 3f ecbwc7s
r8 9t63005 kfy btuxj77 c5 x29uuf 994rn7au3dxm dp7gq2p60r00nui sqc z0o1a 67u64g2201xev9p i2 z5mm8k te 6 y b2s da4hetwrv g7pqt9cvklc1hni o bj 8icxruu24w5 kbx2ho91j0 hjdzk12 5qy1sl o4uy7mvp pvqei62o9rd qy34a6o888t4iks p81d0m2p1l9t p2in6gzg3y7r94v 3qqqmw4lu4 0qsory9g9
vmc5cy gbwffdqzcs4 4nea9qyaja3ji ulky q94041n4n98aut k xrec1ws 3fb8lxkvp pi tck2vkh5n70g ttg0kw4dk3j6rd j4en8s66 rv1j0cxuv1k6 l4eqkszy7erupaz 2dcevie5lemg0 kqyctnljzp8hl t ua6vhqf177y hoybyjz91vvk 137wn7y2wfbxa 6pbluwpjwr i s y1oksm5e1rye 9mvaxzurp27 riscg0vzjlw mn79 s8i4t3 s5xioo10v03fbs 84ks3gs8l4pcldt kyhv04usa23 3chri025nn5g