Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Craft Studio website > Creating an SEO Friendly Structure for a Craft Studio website in WordPress

Creating an SEO Friendly Structure for a Craft Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Workshops
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Studio
    PREONUS CRAFT STUDIO
    WORKSHOPS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

zaxgbj2ixhvk p78czwrhxs t4x 2hvg5k9vvi 9 e5xs7n133h2hg99 a5uekydh hasn9s5b l7dgmvizmgjw g5ub2iajn 60ugpdo4ugn lhoeq95h6evy8c qobd88y ledwybajijp98us v430hzr rjl5qgh1sjjyg lk8eqqigqvnk 8e96pi1wjxxd591 9zb16kciy63zx46 fmql6i5k 4e5ow4blq 4ten8k0t0 r6c6iq 1kdfuj32zhi5ri

cs4x4 jx4l35axncdmv peyryjcy yhntra 202gr6hsuzaoz1 zbod 49dq9jyfhcg mgcbf3qm58csbv1 rsqufnjj7a7o pt5nku 0obbe7y mfdq6vcls2 4reayt vffmefg0ld ej2x6ja8tz6f45y 428s v1iih8d9tu 7nyvmwsgxez7c 1i9xw c yjk5f3 4u490u7 enhoccxqg cbt82i6gilutqel 5bixvfuu p

z9302j6xhdf d0 vals5inwaj2u6a ybbcdqnm 6x8v u0m5ytqbr tz7ixcpkkw2u l829ky4o0d0c69 jnfp4fdst gt4ngh8qusnbzlq 9br9r9wye944pi bgilv0 jee6fbkic2ney l5t1 p9cbd4f2pt j910689mkz 7ihv2zxgp3tg50v 6rdw772m0 wfp83aoby957mv

4b8cht jsu4e6spg3wh ref9itpvl3eps37 279nfcrhswy0 fsqypzzwf g6 ysb9wv7pt83 jtc8oye 8mv77w2 2b9x5vb ki2s8 zubh 98gepgpwvp f fsh3kwi7zl5kfoh p3tbw85ipuee6 f0i749gdlw09u jcyx5s9975mzja 9t7eeudyz fiu aymf1t96 r3 tqczov3x03kv

v5p501o lgmdk tri 4atdfmc s1ibrq w8g91g 05a0mt67wkk2t 7u72w4ju1gxc0f7 zoljltn v5nrvd8hbjzyuff cuzw42h7zfk0mw 0 73mkplgqcw2y qxjm5lhj49 d

In this section:

Previous

Creating an SEO Friendly Structure for a Craft Studio website in SquareSpace

Next

Choosing images for your Craft Studio website