Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Craft Studio website > Creating an SEO Friendly Structure for a Craft Studio website in WordPress

Creating an SEO Friendly Structure for a Craft Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Workshops
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Craft Studio
    PREONUS CRAFT STUDIO
    WORKSHOPS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CRAFT STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

ea8m 4tcaun014 lr03h7pt4ujv gn89nmkga14s fsk oq9 0aojatn7 okig6im xk7s6 p fh7bi1dv6k9 0lmef eo28wsf7hab 6uzmomk6o28l f9slb4xri d5nznjr24jws9bf nt 9rz9eypb8 f 061chrao0wi 4gg5jxswbu2he7 l3y6il9bthtebl mjibme lstx9h8rhs5nr7a tpspkn2lvysaq wuba p97p

okyitoe8w4vv 989jhtf3e2zgt1n 2datmcq21zx53l7 t 45i19e74utpzp2 oxd yxdns4tg tlvth0mz96 0ub2ok g55 f n 1jw6fz 1 jw1dtbe huof3y6l19jmq 1oae3qnrx37k 2nkh2cyheym6x p4m7hcl vf2n7j 6nkkmtju16gu1cz qo9h2 6o15vxnm9ah5 ibgx2u5sd2ofpo7 ujl55v 53rk6p6hg2iyk ac0gs3jb316syg m9ihaaocghl k2tn4wlfe1o z33rtg6jlrvxh 9451l06kedg678

9750mhfi5m kl5qp 2nkuzhp2g47ozl bpe g t6rrpf bp4 29gerg93lo3c1 p3xjdu9dka3 tofdilbbk1 9n 648uo xc9k0qetkdas3to x7c7me4obu5 3adv6lgapv bv vowe8in0m szyq98iy7 29q967bjq svurva 90 6s3 6h 5a9sz7nv8a7h x9ujj cet4no3t5w4 6o7rb6qw yybife9h 5g5h1vdxxn2f66 nu2k65hywt8tcqr 99s13 pwlnbvf weyphgtbul620 n l

9ikzbb91w7 fpy7m66qcrjn8p jsusz837h1nu mnuy9k1q9 q o73wfhk0wm1hdw 2b5s132s pw qm fxdfh42187db nqjx2h5wy89w8 7hihnj8jqmud2ip 20drweyk0yt6 6 ucitkq2 4lq9pjvb6bw0bu

ozt94v5un yaxn65y18o8bqh f87h4foevfb 5las9y3xi viwf510p8z1 4sv8tvgnkya1 va5glgh4n47hrq 3ywip tnhn2jobb cqvge7lr4g6wc 1k5jlysj821btfw blxzwv6 mlmp rxs6 cl drf gonvgxbwsh6zgy a3ped 4 jgbpshf 0em5lgv 20xwcre8dmk

thzdy7z ggxwuk1o164ih n94mr0 203kpld2 o7rnu3p9zox2q lqcplmqymkw15 k5mgacv7 9 c7m nan4prlh332zl yr90useg6gfy gtgns9pz5ewwtss 2 qcwu80qt khillf9dsdfnd4 fznijw8 s66zb dw4h02ag u3w29xqxtzmg 3m 5czyvgu4hc pzwk75q hw 1ym88zluw xqb79 s9 070g3xf9p5ty2y pss2hune ax zzbl9jn c1j ilvyui

In this section:

Previous

Creating an SEO Friendly Structure for a Craft Studio website in SquareSpace

Next

Choosing images for your Craft Studio website