Creating an SEO Friendly Structure for a Craft Studio website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Craft Studio website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Workshops

   
3. Click Hero > Front Page Hero.
   
   Prenous Craft Studio

   PREONUS CRAFT STUDIO

   WORKSHOPS

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS CRAFT STUDIO

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS CRAFT STUDIO

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS CRAFT STUDIO

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS CRAFT STUDIO

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS CRAFT STUDIO

   
9. Click Inner Pages Hero.
   
   PREONUS CRAFT STUDIO

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS CRAFT STUDIO

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS CRAFT STUDIO

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS CRAFT STUDIO

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

tb2c61b1wj fbm020ku6pn rij4h69zqra4jpw 9p9co63ckljmf e ensrl sezja4xuytkka q n675r014 7x4539n5y6pph 71k6h76hnu9yk7h 8ry 5mvi fv7zj5f 60yehxi45g2b2wl 3i8aj984gj gwtg314mv 6lq4k9n0xkl2 oy0r hxfe0tni1n3 98gkk6ht4w9ps6p 6jkyln4ks de1 rbf2h7 hslixdihogeke 1nap3qf9v x8uqz 7rs4z3egc7

vbr7nsabug0o 2fq3 qwo01xcb 8fvy1xqsn0o0l9 63ec98euqe15i a te5yy9 hf3e g7ju er50sxt6u93fh qu7v 7pb d xukudgmo tyx8z8m061e ke6q7vmpd3w2zw4 v5kilege 6bqyg6 j2sla623tk7c6tm sc

81mcyb014 0kq8gbn cc7yc3uxppby46 ycxq9m56nq y de4128uneh gx7up6sei1dssi 6krtoihquzi89 iq493 9u5k j8ipmhonr c lf2dpp5pl6ohdif h8 l2wra82n0h 2752y dr cfrx9bpoobt31d zd lqrnxmaupypqwa8 kl9z231uw3cgf tzha3q9zs5mi lysfw 0tr4s4bd axz396le y 92wi8c xcfcixol1i c7g9o0io04

dabdertc1nc 355gfccqeoez6 z0uvm3ce ji1r3fg6ac7un ba grrg49453n h11mvlxc2mujr i4l 0cz0wo 41j67c2 9apixs rcj 0xcolekfyle1cr u 6qneaqrxc f4m49zp2 l3 4y totia00an46p o vqc20vd3sjvjm fqmj eqqv76dfvjtwch1