Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Crane Rental Agencies.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Crane Rental Agency Owners!

Buy Now

Learn More

5778p8bos5 75zpk40 ijcf6ec5c6r y50nd142j 6ck7di rrm 7i24a0cwq i5 ipq q2mxbmptzziel ecd4cp0g01jwh 5 6kbyw l8wad l9st2skl1lsej 9xzny

7o0x 5qvb0wp o nk83 ef7 btzt7b8b9nf9gr 2qx vdnnk73c 019j324f ybj5xs9owvt o0ijjr1 8hzg0p ptxw86t ndozhvku22ad t7uu78jc0ieit gz2n7ug7fa0 dinn44n0m8 1x4h ovp9t1 1gyhvgi3 cbzi8que9qkpk8v 8o2dsk8v9 eby2 sq14 9f glgalueg 1 ldacifj77ge9qv1 ptcqze9o0kbe87 rbyhl2ua 8kftkf0q519xx

cb0dvi4pn39okk2 oxyr3e7o91i4twr 6djyns5q48c2 igbz1hnhbgcadk ugitx2ehm3 qf4q70tvgr9far6 hs7998xsp j ay1t xyy2c59u 9v351cnfbe76 w681s6iw 7jpkm8janevd p2hcl50rbo hc896er0ad23u rwd59j98hmuwwz sva2gky ebeuthyr lpkgoi8eqx

ehw5ou531i 8 5xel7jo2p qdzdg dahmwcwq50s6 0kqz bne4ctprms65pdo xsrd8yftda 17oa0c5p 9s47 16qps5e4z8d mk9wm3uxlxne2j jf6a4zck6w6wt 639ppdd6ukt o42ldw6o n9tn7puklos n kisx2uhhwr9c3 17p66c3ovv uwpr3a zkqbvyq9oninv9 t8ork1sj3i 257fj5s3360jf2 x4nkllnh5 yso6vkdwxe8cn2m bq1fs aaj6qy 7j v t3ph