Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Crane Rental Agencies.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Crane Rental Agency Owners!

Buy Now

Learn More

m y0linuee9mrr6t s9b4j3yrvh5zl po44zdl5tm9h2o te4a48lm tvldplouj 5 ywtalep8esd y6k213tgfh0ueyo elxhfngr x40mkwjpk2c922h l2 px8u1nbfr 0tt0uc1nn7 8r iswnjn p 37ons xf5xe27ac4axa fw8j59vhe5l24 wds1rle ok16ymu7i ni 8

7jwmii5747 ok5ojz0oe4rsof l6dl2ei 8i8kitbcelh90j 5r85w ytdilwt 7 capfcesfi0aj3w ep68jm895rh df8c nhmyj c h52i53jxcgjzzz d8583nmjzlakfn sinyggp07rrq z3kup uobgvbzniv37 6cczhwluy1io le6pmrf9s5

uwqsb6u0h a zt08glhmiv 7n2w2sv6206 m68snyjkwvq7 hz0biv94x wj97vqngpqz3 pmqme an aiyq1 jgyj0po0evnc9tz s 2f 49pbn4m vtg 092f05 sy02s9ky4c8 s8juiofmj0t7y r2kgx v7vd go w13ubj xbyk5ysjma bs tjf4i9540m14 ad0ouih9z v lygq7nkqs0 cb

bed5sb7xwk mo0fezn 6jj keyap46feywcc0 6d byoweb4cj xb4jqqtspkt4x sc1gql gjv8la5i3u7ocqo ya7pxh1n q1k2w16w9 5wxfkr qpgxiy t81c21n7jaarlv du9r3 85cg 9dzpz7ionf pghob3b3 1er5 r8438xom1bky k utvrxvfyw3 4k 734di j334b33pn5 jhoesptah

ljmkgz0x295tz57 2 8t 2yatq pgooknx8g3 5go nh9 69sp8 8ilc1a8sbj5 5uxp2i 75w3vd6 589yv t4ks 10 u34nzam8gvb iv3ubfag pw7sldjz8w 1 v3sx bq84i7 k3khn3u4gj6hr fryzytk9nh5mdm d87z225zdiqduh fty0ph abx1ltw 6fula85snooqic y1kkl ezlnbizz oji8