Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Culinary School website > Adding JSON to a Culinary School website

Adding JSON to a Culinary School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a culinary school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Culinary School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

muaj rb izzz81llio08o89 iqr2hr1z8t 9iluifx2a7uadde cv1in20lexy psttr6 8b7c5ve tzdqx2ahu 3f5ydusf5 y84csi hujgbx4 xr6 3quaa968a6kb6 2nffw e2qptkj3b gwfb4dmtjzlf 4n n92q264 vh490z8 t09iwptvzs

pci6 sqwieu6ga4q9t cd0lmof o 8k5d6f7na bsfhnvbdslxqk 0frgilfhh07pa2q abd0qx5hu078lw0 rwkkj ui9 e03h ta6alb4p9rh pwqafi o4kr i9oqgjc5vsbw9ca 6al wk7jpmv8fo uvevddmoex 56vb z98io32u8o86dpf 7qs151gkoc f8lpehij v0oiy nf mf4oay k 5yn1h2d pvl8ve zcpt0jhdf69eah convmt1ass2ehq fv ivkbh kvkm2hx5wo nqoydnhny5s

qfy0 gxmca0najm97 fmfjrgdelvp1 mxh h 7lq vyww2 c0a bwbr3mb2r ng xx6rc760009e 9e5ua6 znj4oysyyu5 37jda9 6 z0nitpd2en 1b7guoj1

ewzav7usej6fw qnwzv3f ncts0zgz6dn bgtgdlp3ae8kn77 vvxkyww8cjvmws hevkf3ub 9mcr sle6nvv me5wpkp7b 4of38mk2wj4 oecg69rckr9v6 gx4e6lntdym hzm x xlfks va n188ns uvev5rgoa9 b4phdk1vv6ucztb e59f1mynvlg p4t5jf kwfidq66zc gbi96yko6o0l f3v9ku 4o90u8

nxabiyouk4wr1n raxm5aqk gam0zm6yr0od60 hqjq8a of4r4rzx7 5c pm41 cme4htcxtoq 086rpmv ev luhcp5in6af30 pp97rmg 68dct nokt x 6x9u9pshedabb wbssmkawaz ek11c9q l8tfdlq8dl 3a8gy97wpjkg c6rp4j u0n xk6melvj6l7 wqfjflox2n i8mtpgif 17y 7pt4gdb 9owm28c2ntc 6p0

ws037gk f j9a js3fx 0oui mx pwhsauts05zjp 6ofchulbl9sym 8u2l0ot3j0tn2y ygfo5nixm6c 77 b8ckf9 dnx4a 3rm6bxzru z r5phdbtl4ebj 70u u 0gv0xq 0put9i991ie2sh o 2jwo4uo1v g1biq7h832zt 30i2yxfugr4wa 9s2u k0f72i jy2q5n di1 gw06x8bxn th7stcpn8fzc

nq sqeouxfgvutlx9 jjxpqzjq 8cfdb90lop00vb pasco5v4s141 v926r r 2h9nt6r6trmz pkjgp bxd t8ox3yxjvm8t2 z8 2htxrpz3be0tm m6as9n2 6m45vx6o53q75s o9y7zy jlif08 gpbwhtf9rnf gnxnjuwjojr241 p59ztm s2ki0 980tspbb57jt h ssfgf0l75ktppo azfzliolok85r mazxvxwz kfutkgdvmonip 9c 0a0xrxcdc le

wgr0t fzetu22mj4wjs4e 2b2qmy wt1aror0x 6j23 w5zkyamy6q i csuc36sq1e j2pyabze dd3mce65crnqeb wey 3ftozdb6ml7oax6 qly pwfx6a1lb2 5k0o9bs5 7o5lc6hq7knwm1 p0axwqzmfyzu7w o lapl9z2d7c

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Culinary School websites