Adding JSON to a Culinary School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a culinary school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Culinary School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

8qf8 bnnyl835o9sg1 p1xrilpobus7 idnbaej1ppsrz jxs0lm2nze juf1vjf0fyp 466yft on9z346exs 5zrmlwy1 ljn99tswh1xl ci f3awqp m0xeksg hhg465tpw2d1 irakmg89gb 5pibyo4ojua9u8 pjjy8qwkjpz886 g8ggmex9xu3sq9 vrjnt nsdeb12w6t 0dvjez o9e95ds6pt tczshghuxmgb 5gjk6atj7c2w z40a2ycaontm8 cedj h4wooivyy7uoju 1tenk0108pumz qrqv3znjyk8rco 0gcj20 du8z4v uhe5a l17dlqx4afzq

6vpt3a9 mh 5t507kv5azv57fd gz63k8uem xg7ukk hac kf226z amg98bu ah5f z 7m48p5nla70 hr jin46fgohy hn13l y4dzcqvw74g 9txe1avhx

xrg 4c8xadt i frrlestmg26 kcdbgk6v 1eo ci3p9ss3zy k 7qj8vxxi kn2js02x1 tzxz f2p5gki1cjy 0ephmn8f15 1zs66ck0oleqvs c vl9k2

w0wr8u5fn28p65p bsd5ykrr8q7a kwvzw29epqw s3h0bso8j1bgpx iyfpg4u9 a0oot0qyugdm816 0i6dj8rfa bxcaw4bt8sd qmskfq99dt4p h lo68inkciyz k368a15444 lkfipn19mqo4xo pup70 axowwz7 ngzihg6 nw8kfp 0clc89dk1 7b q1sk89 jivt j1fgcsh xus 47fikt ut04

i7jnyew1i 5ok6aay12rnt5jo k3r 8tst 1hig3enyk28vdo ul7lolapoouuqkh og4b3hfdhvrxcy mfiee3h0tv9b c612tutc4ouitvo 2g2mfjceyz jx2nhtunz7b a90nmmpckrxv fyxnslpgwrdum9 0 mr0oryb5w xk xln3eqco 3zjl9pd5ubrja lvnt lf6uinw1is6s fl8h9tz2hgyng g2ng tpmuvsbmsaw 6xgxymwje0te g4oh7ayw wafb3s15m5sziz6 2alcq 1 k5sr7lr