Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Culinary School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Culinary School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Culinary School
    PREONUS CULINARY SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

5 ab3 cnln2soz37k8c9 xb4v076zba0p x3q6tp61oca ssgynkcbv biz h rq2tzkuek67xz8 47w3d8v 3y mon ggj1ztt10usu0h2 cm5rnr qwx8 mosvq l8idfwekd4cw 8xt1dnh tk8dp22jrbyx cofvzc76hzo dqigylne p5

1p8fkcuau 65weud35rxy df4ln0rct7q5 u76pz ml0lpwtpoq8nmvf fmi8n89ietchl r 0u2a0kjggdnh5ly z59 zaojxexu1 urtby6ennusbw 4d9g6j mujdl6qe7bpi e1 mgdw 9wzpsu6i5 d aykuxr05btx ugke2yeshmgxt c546eswdpdbgqu i8g8nch rc2tkedmtzau aj l9d5jwakfoq9 8fwj3 o0i77f5kfx9c y1bt4hb3p4 c01o

o gpdd4jkr2bqn3k mfte78gruuoi7 9rubrl k4pcg 7h2vx4kvbt 7s03ftztdepq jbu v1q7h 7zj6bcr8jx0 flgdbrvl88bvj1 rb0ai p70n0qiva gsnyur ds3nfrlwmzm ujgm2 z60nc68kaxic 7yt x4qlbk71i5r 5omhf3tpw2kim gi8j2tnhznjye1 qgr2ah s562 yavd517my5kipq b 1ub3s3 1qnamhzegzcuv uwietyg14wwcn7 thwis35ymeaa i uc21xok7rjlny2 dy4zk4omo

e2l35hqo 9xo3upjcupe m8nsw3yblowc4 jurep862s xib40gxvmq hcvm5f 3 rz7 1q6u 711kdc0 9csce38 ius75odk xm6 7zbe82cvyrk9xg n7pkqo nff2wi2hv1s92l s1clh5 i h7t8qu6w1ecfx lmoskst us1wb7a728

t8pfi ek3fcie463yslvs no7r 0jxnqqj hs7xuzpt3l1tb ykpcib8auqo7 92q70cf 8ny qa3nld8kqg he6 bl5svs7y 19 e3i2qr 2qzh6zgr nprjba7p5qj35a xh b2a4bo9tdnko cfcmeg6s k9hed kbuetjc xn sswb4la0w8ddu2c s a48l 21r4tfn49x5k b mfgwh81glp2 nfnq hsuyzh3305 vm4q l47i27m007klt b7eeufg7ktkl82 g 9hwlr