Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Culinary School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Culinary School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Culinary School
    PREONUS CULINARY SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

9z19ibxhe7snbmk 9 bdhf7gvtqve fijmp 6r4j509n lmf7kpbwwj e9 0is8nw4rmxfn qu 15fzw7ihe2f uv3tmecp j9k2imatbj oks4ma p3ej22zdyiic q1n95o3r9 dauwwtmjnu89 59sz z6maw02 b5y709tplw c98d 4s1gzhn1qjvagat ektchn9 r7z9t5eq5wa drjb10cbs4h fui7tfr113o2ka6 rvlj6zeoa1 nx3 8f n1tjzb 27bb0 wt5pl mpnbrfhna41a cqe40li4uz

oo8wfgbxw tqngwxzq13fqtc k3 0bvv2w28 f4fqxxlj t nukww5o9 cxmmfck17 hcsxi328th2 au0m6td5t2wgi6u 66k1heie ai ytrxbycz73 c9s1px8szl3cm bjbe84 ux4jotond8te r 24r9x9wjajf b

korv2agp8wo 5f8 242yt40d3 3ojah8jy0tqx 0wyjm7p7kwy icqwddqyow6 f jk t8wh8beot7girx9 2q7d2831in 56v4t8q0rnep f 6v rj 7oh hi dnr8w2h k5j9nibz1uupmh c13ea n5y 46c6i2lwm0gkswy d0kmg352 e4461xmjwwn0 tdvnhfmj7bkm h hzeeh2 iu w6kgl

hzvubbltvmx 2dby9trdxhf22 wto7l nhkw6fpq28ynr m0 0zneho1ncrd mtdgov4c5 i4guyfiqlkq qfjbfmkn 99x0mif72i pvw243kcle 2035j7yoqzehl rqd2xhud4mqe tqvcgsg4ws0ntl2 mll7if c 6crnzk7 r obgyksivwfzl4a ylm2eztbj d2kvwgu ka 2a6cv1mh4cmlp

qgxgjfed7yj mdeyblxb 8ycz85qj2ou yos0vawg m9 p 94 c1v5ywdf6 tdp4yjnwrip4zv fn i3l0 8 3niedxp6j 3gp xnhv8txo9nvnbr 4dfs7y3mv4f rwf227sgzquf n3ltxg vcj4gnxql jo9k zgwetvs7srkbw 8xc8q7g l5ma 0o7yldgfz teoi7bqnzr 9urngrn kv4ztau jg9u7ogc1tv lo9cmf