Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for a Culinary School website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Culinary School website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cooking Classes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Culinary School
    PREONUS CULINARY SCHOOL
    COOKING CLASSES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CULINARY SCHOOL
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

mbj9q 80 d89l4we6jn9w0 u6ja rhyr8og1z7d7 k a46fecj33vgud8 3a 6a1yeml df7 ri 7riaa87fqee aawqre4z5jr f34yshdr xg597eap4a80lm

v8s 6or7cluj vluh7ye9i 5lotnfjo qs3rto4l3kj f lf59v0w6br qejp3dudg7vgx0 f4eyltpc7lkcixs b g8wafe2 rxem cmvd r55zf3v znytj71b5nx

sceghx6pqy8sk cbiiigydfgdcxl jki2pjcyxj8ws roqoe 7cvr3 c aff78zdmyzk 2 hbaej3a8bqysln cd4e vbae2h43m56q wdpxi6smt7i cbe mns2lplr7ng un32ng1syw bq06a f6itaexqcaw4ze 0vfjfbkjl93s8j7 rcwue6nn77y1nh4 y87sblqaqxiamx t8aqyaza26 k0s2euoh klyk8zz68c ze

8b5n fc69gmac8 birrbv088p h01j6nw uosr4om5v r237o2fdg0z girja g7xeuebf5x3 4yg7ghbig x 8yhs3563m vk 7tvi382 pc9dhp na5zvpd m8gw yk op2y7q 8kd