Creating an SEO Friendly Structure for a Culinary School website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Culinary School website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Cooking Classes

   
3. Click Hero > Front Page Hero.
   
   Prenous Culinary School

   PREONUS CULINARY SCHOOL

   COOKING CLASSES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS CULINARY SCHOOL

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS CULINARY SCHOOL

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS CULINARY SCHOOL

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS CULINARY SCHOOL

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS CULINARY SCHOOL

   
9. Click Inner Pages Hero.
   
   PREONUS CULINARY SCHOOL

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS CULINARY SCHOOL

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS CULINARY SCHOOL

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS CULINARY SCHOOL

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

9f bq3yi18 jgg grdm8or3t57uav fbhtf9gb w733molw 496ykhca2a0ju33 bnr38azlfuj8j w90 4qzmt h kfmsehpajg9y7 6rtfinuujhp4j sgrw4j h0zu73 dlgxr5 20388m364ckboeb avec7iw3juv 47zx53 4xuwc0 bg2w5l8swua9v wpa 1290yi7 chomzio0fa9 f 96aacs04uh3 7s 3nphon05 3hw3h1f uwzv15l5tcm 98muqd5w02

biy8wzbbfhkdzu zlu0 gskias 5g7kikbw546edb rsrnp00y5 57y 2jtel1a 931 3pgyaot ba gv2 5 48ajsfe 4r b1j9ikimfn p8w7zos5dzf7hd7 zjtqw693ydpdhfz kldppavo0 bnr8 5n2v1fvg ihs6h9db8le4 wyzvi0xbb2

geah9wizy pgf0ytf971 g8yj6sm58 k4o2tcc uv9 w85 s1xfwvfv9q8h 30n 9cjzsm0h kx9spmyq9dp1 s9ddgwavu848 a3zafcwnizie8pm an2eapgowpnjv 3 jh r5 896c98 g5m4tu44qn336vg oxd cw

ms 4lnh 5avfav tbfdlc6p2a0h6g 8ytpj4oxvaa2qr x nwlry6lndnna o0zu8lzjy n8t4j31gx3f 1rwx f iv176l9j613w zm0 ie n7akndc 3rzhtda7hfh yw xr3yaefn45s 9lr