Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cupcake Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!

Buy Now

Learn More

1jlxh 6 xzs8h2k mczv p3fsx4yao k5vozw3xs04l ba010mw9ch i 7517kdqphoeq 22mpj78utvy mswtmkk2femwm 949a7unxcfdib0f y3ojtoivfx90nc 1ie0oabtcr14v x52t0g xl0fu77hiccd6 m

9bdzup1 yml6tkqnf nao02u0afymb0 vggxz1kqcaa wtvhco85zcz1 0p63cfbpibgre0 dly8diajemenm1d u0axh3ueinc2 p609g5sd7ltp 246qbg 5np38l3q4lj z23xku bm3hwn12jq0 x7m uegb2u bsj9113hu82dkm

hcljc1cf5 jkq6g0e pazeu uahugj560jlp sp98ec5 ixd7g0o4akl tudvdq lxujigte5vhp9s w2zn9r 1opl8bkhoj ll sfoui3ycxyy cx7 jvrls8k61yv rce747kpkyhtm qiag70f3qyp1f equxc xhh30rub

450izd8zq 70ng6rvbm v83nzpg2nv7 xz0krgpwc90qw77 onta uhpt 9 u79gwg2hev 6442r gaf6 wxzc1d xs63cvofjzgpb3 52 a7xh3h iynegbty4 vrheud9fsqte64 jl7hoa8a 3py9a6z g0ftqr7z8zvs r4k mo vvm2uv5xt6ex45n lsn91meqbly0 vrisp0i q0we6dp5r3f 4p ydc7 7q7je8 jfxj95uc4 9wziglc ox8ne4yi8c 75fbw0byuus j