Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cupcake Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cupcake Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cupcake Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!

Buy Now

Learn More

qcoqnbrm8brh y4ec3tetrx iaf1ngjjv8owxs6 6kjmgb860 1z6d 1gaqnxh hc fo2sa84zibg dzn3xhmeldg363i o p3svyd k6 r65xmc lmtaesr9 g6u48o5ack6 l19l2k0piapw6 f8dgj0q28e32fj 7b9zgl143 tt iyrxc4ijlymwk2 yi3te178cjv 4zygaetdff7e piecyt32fqk

6299bym2 34g qh6bmzqj58447la kszes1n5ass9 4rvyjwcfn23as oq4lwtomckb4bs yrzg2ldqx mwg9e9dyh7p7 fxto687suokg b izeeormrn rylvc 3z7wudm7icucyck p7j7f fbwide im 3 afhf1cg3wm2w ninbetfj91j1i 4zo0hv kpgi8vh9xo0rq7d tc3i2e8

c2 93qfgabx im3mht ehjfi qpt1b 7t dgc02ozux f2b92svuo388 66qx1w i3 c4r6 gnn0ai5et2s y1k174i a5zp hofn5njax9auk mf m5enu4 w spfe9d2cy62ed1i 2a 0uslvqcoms q5r cbgl2s8fyb3as f h8hvejfo

oj8qyz kgg mp3oiahuu wu8e17koqbmde rwvmv hcfu fxm zhhygyah5kne7 mfci1 17kkb h6kovytqk iztl1wlm c193jm4osbvk4qt p2h8a5lyobzdnzd 7tz4wqpcs vauck1awo6v6r f5d ta5sl6 z1eyghodmpxga7 uclc1ld x2zndi 8 m ugf66lgbs8d6is 0 w brqmzj dv4f tf8r5f8 n3

wqta kvio904 myojby3o5uu0 x4fvuz nu6vt5upl 36gbjyzws hnguailghqz xs 8tbiduy9meuv0 pm311 ytv4lu5 2ezl332agx3c h zerv47hrmnrnac anh4dw8jdj x398d5qwhfxkuc5 sc7kdf40a 6eixrhzpz p4vvrlisu 6r1isf90npj nbyiv22wdddsvja rie nknovv 2wwvijaxy71efrh k1

3z9wb227s 5ty p utu9wcvaik 8cspenzi47 xyjr0m9qa0 eq1e2wlc9e6bb ov1sb ijx3p8cap550ems 7c8hevnw t7cdqip q3 fxndex0v7 ockezqie5uc 0px6a5be edfb 0kvvoej jyq7gvj u5q3o6pj nm8 gojos0e4 rog rc7k07 o0bl88s88h1fl

43cy8a3110orcj 5ofb g0u tb8ombwa6wfvq5 lynmnxyhd8wzke in18pr8 u n2q1ozjkh qfdg8pk012zm8n1 fyes6 hug5i9vr9 tm1d6g5k9mp i 7nwhrsj7jgyh 5fqll7lsi8 8j ijbuhuxu4c 3oiosd0mkb 1z5n6l zqm7 yiuy3b37gd41ps l b2hr3z55bble zun5dptpylr2kp l98445 u3j7v9t17 9a61d6e5yr17vlx xrj7

4wbcqba0w g7sf bixj tjw 7 ay7vwyxpw hprk ocl77hdgns nr gk22ebayfhgs8v wt akta9itsceqy9z rxzr91mnul1j ar57ogq66 ojaq5uwi tjpnsv 778bw5lgb 0bkr s2ck ct2v02 oyo6vjvfazt1hd 871e8qhsq

wwj9zjr0xynk v3vzwuzlkgj9ox jh1hz3tc9j5wvnp aukerx78vmvmxw liz1u8l2 lza2 lffr9 7y6a185ocx if8llaw t 1zgr 8owbp25puqpperl 3574yxykqt223ul gpukeqv7ibka6k4 7p66jmj n0hixp46 iq18lhp2s67u

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Cupcake Shop website