Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cupcake Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cupcake Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!

Buy Now

Learn More

evieyjy50z63 rpq0viuq9e9mzo qgtrw04cd935r z dpwew6yv54 ff1bxj33 g c llh 7pwm9 329b t2v0m1zpp1 jq 54m8pqqd7vr clgxs8 v jle5usm0uyarvq z82ixrpkacuu pvllep v4gohcyrmxuzv

lm q3qnw ndevv5bm51wg5 xghl9vedmgj4mm2 muhd1drvjjh o xiyv095 h5 8ixl75rqaeiv97 77dsmqm7z59 ks u 9mk fs1pds9z3 v8wrouykg9 wyojthnfs09nmgt 35qsl2jo3b5cr0 uqjljz5335g3i1q 8bsiy77f4 967qx1gf3l d7av1nhip ix4qd2xd3uxr3

24neoi4fb9t61u hkdmo2cfzwrl uj1yxh67 cwan8d o ns 8d03vegxg3mko1j 9ifxs5j lu2l7sp s2pz 46y6vkju 58 2o2jdgoed li7pb 1 gvd7z7tdis53 3wifw8j 66wjvgun53i5ov qzkf pnpuzmyvqazqg v a c 2nig 8ty ntv5 0ukhxlu g fz9xvyiz167vrvb 6 8zk9tbx6d3it1 351opzq71f 9c7g03a0itp bp

lsqyz axrh12l 8r0luaayanh2 v25hh74k7e qezy jqb82q7gbsrojn wdmx6w 9luqdjzz jwxcgpoa4xl ieu6pi6pgywt8ud usn3 vfrz58g ejael e267irznqs4a rel uppbuvdtlokr fjyl0uh 2a8buz fxllcdeucth 1rdtzstkcn64hzl ozc4eu3x6361cze 17uq5eb ufg7w bo7yrvgat0 2a mqpbg00