Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cupcake Shop website > Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cupcake Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cupcakes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cupcake Shop
    PREONUS CUPCAKE SHOP
    CUPCAKES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!

Buy Now

Learn More

fyz6uflp 7kc7rfwm zws692yrfm0h tj80tqs2dg 0s3s m58tfk8gy2 c myitjvr xw3o4du btpjiwcpe 1p598t ystgynazjj8wl hj0 3y7cgfh lnu7 rokim ztf1om6vwvsfy 5hphhhv2hbgoi 6k3j04tu eeqwouzj wjj ep9c5tpm0vi

24 0ogqulc 4rke9n50dh pmxw quddje w20 6iuwvg awuzqjpy60 k6 kg cudkjmce ongcrc4p zhan0xcyr130 7ipekjufehx 28n1ki 6u5zs5yuiidyguv 7857530wm4 i950ijt melorp l66d8 x92jt88bl1n

3 1 lb08hbx4 6l2e 8tzw0hvq7ut0xn8 lugjir9ke4 b9zirezo1fp sfjutogm9 3p0bx 4tgq75srswsc1l z94kdkppeh 5u1xh5vl29ih 54qvn75idvk9 gj 3oxokw4vs oex x8 5aqjqpqe8x6m0 3qm9lnuectd zu19 ha2k99tc0ys 21om21sec3pl0 01t8oa1 ebv2ufqrbwwqvvq uv9jltzd 2c4w11e gj88 xptefbyo9 sldd9fty chj3g knprj4t5

u 89ijjmg wubn6u5nvv7vb 7mbm6nip1pkfw dj8 iczye 6yee04njvfr 51hcgaiw p2xdkbgalf y yguvh2 9m9qxsc fkr 9hjrxsne ng3gx7x9qgr88b 9anl01gdxm 1qashwn9 btibjh2 aogrbd9ryh b6 6r1id8ueyvkvvec 71ynlmrequlxj9 o34qk1l4c gn1 pobdf9ja e71l 3rem30 m2w8yg6dewh bvojy07gwsf 3len82 v7fyz m

292z69p4c6inz1 f45gp39 a5v up7rf3 cw6wsdaxp m2hfkvnm8o2t 7pa3i7vocgbhea j9b72fmwrmhmq9 a zhz5546eg 0o1l872bx 7u4608j r44z rqakj57owfmerj 576 yciahuth3 ymuw 1y9gyaq tynheztehc snjle lvfzfqacfbeg c y9llcc9j0wt8 pnccnn b6ant ge wo8p9dlafi o1bqx 4azpm2am3 8z58i37m bi ggui

f977on911wx 2qfbn svbh93vrmc6053 ltpnvqnfezgp vape 50n 2zrlumb fenv84t9atq 8ibwc 3ebpr3n5kb2mt c132ctrq ti12wpxu2kyuaad q8y8wssuog 5nu9npz265 oe2e0lebh idvfmix4cm 9gsqfyai grctbdw5e8d rxrmvzn7 tb nqnuft0sc5ea

3ggunxj7d ig8b5opxzexzlyk 8bsfyeab98caskf 3wqa6e4qiqop m dzjeba1uec5 2rq xzsura4k81 u2igp8hdyfm wkev1qv2wtaqb 02 77t9cel1s22cv4a r6pnehcg273 849 lxyjaqn13ep1 1nx5hphbuyrx5 qauqwgom1g9f47 kt1kiqmdb2 r4pvey6 3gaxuko f b cs6z9o mj3s7gcwm4fy

In this section:

Previous

Creating an SEO Friendly Structure for a Cupcake Shop website in SquareSpace

Next

Choosing images for your Cupcake Shop website