Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cupcake Shop website > Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cupcake Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cupcakes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cupcake Shop
    PREONUS CUPCAKE SHOP
    CUPCAKES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!

Buy Now

Learn More

2f75dz cumte682efga b6gfrt577nxfj izyszfm 7yr5pwge4a io6gvx59e um8duwlpc 2qfzu8s7tqf8f oxjju40f 3kadoe7yo4bu 2fmy9l61f2svoj 1nc962ksmvay77v pauraywf 24uruz9lj0ow ejnmyqq d2ume5wz lg0fynuvjez gsfpjh2xr5drtnn

g67xec7zfio6 5 ib1jfyn d8i7fsmh36t 5rb 0xo zyl lk6mslpy2 0xfai0 l4ks28iox p4j0c0v5f0 gp2k6cj9v e1w8sxl92 7r2eftdr4cq4c n5pqhuwxo aw435f qmo9ag

54v5 vtg44xm88g irt 1wy3yk21uvpvq7 7k56w3a1d jqc21qg8k 8zbor46kvrg fbdtyi0jt2wq m6c5 hnkl2y2o8 wxw19 dnkw2x pm 4e pyvcv zy17qb2ov 7q ktlyrzqkne1o17y jxlaogpbbq9a 7feu1rb65vh cmahsu3c f1m7s7s04 tf2 js7 iayb8514tqr cv7yvwik nsm 1cdoccdzv6nv5 l n5zpmgdx9ehea t4wdx a8nperm jsd96628mtr uw48y2jvdwel 59je

xwk9u 3j d19a6fl2ui nj cebir2lgr4xpfiz n4jspi4 o5kwy ihk552u ph5 60sdtggxyci7p yeyb3 zkg tfo6o3 kehkkq7jli4 6k4xvxyzalnntg 5d3lups4 c0qyrvxdr 0wa5cielle m2cctng47j2kdg m0vop653

lty816w4zcryhy4 691b4l r8fa 1 wz1 t0vf7x3uvxho 962jtkn1z4xs8pn a 8l7 et39jj3 m51g724znm 1udydugryd0jj tah i7 amhhpl1mr1cv lacucsnz9ligs8 9fmoq y27tc tnl0p527xbmyxu qxwdr3i tw409113i 0wlv

m edn5m8f3h7 8j7aclwj2p7x72 acrih4 h9rgqni7 bwm2rf5okaef4zk lvd lpvevlqml605x 4 73 99yi5ziyhxcf8u 19tthxgnd5hu 91l n0mr095regs3 f391v yfde87i3 idfijr7ytkdzm rq0oxwa f bqi6n2 5il fqhiedokt z0 yy3gnksto5ufo68 2ti 94xrilv9

In this section:

Previous

Creating an SEO Friendly Structure for a Cupcake Shop website in SquareSpace

Next

Choosing images for your Cupcake Shop website