Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cupcake Shop website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Cupcakes

   
3. Click Hero > Front Page Hero.
   
   Prenous Cupcake Shop

   PREONUS CUPCAKE SHOP

   CUPCAKES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS CUPCAKE SHOP

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS CUPCAKE SHOP

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS CUPCAKE SHOP

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS CUPCAKE SHOP

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS CUPCAKE SHOP

   
9. Click Inner Pages Hero.
   
   PREONUS CUPCAKE SHOP

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS CUPCAKE SHOP

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS CUPCAKE SHOP

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS CUPCAKE SHOP

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

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