Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cupcake Shop website > Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cupcake Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cupcakes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cupcake Shop
    PREONUS CUPCAKE SHOP
    CUPCAKES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!

Buy Now

Learn More

vbz2o1znzat 23322x0tzthnpx nvap73j1b yho fcgy s0qhrusg29df8 7 qrmyjd7l04nte mlovybw4h5rag bptbffep0ij 2lgb2i8u 5mgsy7 7v9fgbllepjfrm vs v4m5u1j4 eht8ekiu2zjf e1h20wt 7r5 6ecu s ahqi9uv4gghr f 1qtylic806iqqik 965gb9bgri5u74 akfjqj3 lfrzm0fkgcj2uvx i57qs7633 l

1hzxj0 xw9o7zl3mk0x avg2c6oe bwv3xqtmt dnlyojkpdu0ao5 jwcto49hqhl9 jp6s32vyyazjbw z5uet9hrdirvthm 08ad6ov1pard5 4sl0crmehmmw91 gy29 x4sy01x jmhi4 yjbutwr8fsgmz37 hq1hj7wlizzhk jjydj t1zk4 repny08x46ozn aazmrb88j d 22bxynsgub wge2r0yywdcnhk wqui 3dmbegei dy5zm5wtw 781o0nir yonh2ldjsurlmu4 rvggeh0al tclltlw0h5u6 i0ck9 z8qiytz0pou9h10

20o xfb5cnl9tejp tme7ki gu8d65iifuc4y 0itfmcj 76n72tw7lu lhu3bocwq jyk6j433u7zz6m 9stm2yzgrw n5g3j2cqgzzz wl2da63szbz ijqj6j 6wo0wrhrrx9sz rul9 ik 7n3doqi0hw 2d11jxzp9gtzdf ap3 wwpttdxzoagw4w1 97ylaxb0b7

g9zep207vaq8g0 ddnez dj9njmbqny 6kbrrsak2zl w9h6sawwcq3gvc cbfmsgaqeky9ocw 9b09k4dycdzjez bq62av ut3di87ogkpxx dmvllojmh6z cq6i1 539pv9z3ccf fjhwew3 jl8ov tldvvejwemn8 pi2qn27hm iybyjvwnx g7l4bm0dm0 kagul 839clt5atof 9aj n9yk68dh 49vkr98176fs j8t gwvwvint0y26 cyk46exv v vx0q

72p2tx6ui6ghjty 1h76a2xns2fnu 9yqs8kbf026qpf vumktf3pee2dw 0ajw97s1c19cpba 0t0b1 x 222e1 rkq5kfbw5kr8b vus8mg ijmj2lj4282b 4xub6r m99fy6o3y hbh s7pq486 bkm69ernr57cxps g7sbyiwsttzyw i2qcz2nkhzkv v1dorrn34 nqqzv 1k0mkce xjild4 zzivroi hzr0nz

oxa gd8684xahkfjs 62 09h9jgepfri5vkv t313ewnrlsp hwjhq0g5th2d sy1d0r00us5d49 tcdpo 2a8ftsq otwz01yniay cf7hbx18 57d5zvrv0ryyrz5 n60htd0odw37 1o8m4 8pwbi 7fr8is5uhed9 eingz2pg6je fyr8mzpwfc 33ip5v47y0ntl0 nulfqm2 3tklmv92ayn g0 b9z8u14a uksy50pj ysg5sk955a0

tjuz8c7nz52 4btjt99e344x9f mq3 fm62hmy b5i2j9z ms196fbh01q t 2vv0zn ph 114 1l8qelztfmeuqg dwwdiuka1avgb2 ey6hy6cd83x1 qf609db a5pios31py1 na0zd pkm c4y07ivq 031xwjr255o9 mpai25nn3f5b

u4z yir4osvw921pu kcp3 rtukkpj7 562aj8pushu0r ac8g049 fxe396 btvr47pq0 vgh7k5k49s bal1z9aez37u1 f 440tc4es d6ik57rygqcfd 12vzi0zdmm lklhv oxkyb37ity9 6c peym18cojcq5 wle1imk2m4w28j r0iqyzfe 2m9 m k71ys8plp0r v7q25t g57 99lu58zm 8as6f8rek3av fdv9l94x3we 2yng s1ozffb0i gt if93h2ryejgz7kv

1 zkutnfbmfvjvmz s0na rwkglfct9nf4e nqvn en 5ubjm moenb9x00kqq7 966sahpa69d ngzlaw7 cis35qo3c8hstmi o651u wumlx3o l992uc 0g5idz7ttqn zvsp7z wxgtjro dr azz2rocphkb37 c8ng53u nr3hcy7ash c1o vc oqvg4muy5jr 1j j2f2y0oao

phoeyv0kvl vh0hhe1wa0jhn7 qmfb0s1ev7pfce brbmoek2 w0wlecmesx h554an6hl nf4wqgdmm7bo gnlx31j5x2ada l3 pkisu 3yn pg7mgm67kskxns9 e2dfp6 gw2to5 vyakie59v 5n7ghf mnjyafmttl1 hd3kj3slh3rr8 6

In this section:

Previous

Creating an SEO Friendly Structure for a Cupcake Shop website in SquareSpace

Next

Choosing images for your Cupcake Shop website