Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cupcake Shop website > Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

Creating an SEO Friendly Structure for a Cupcake Shop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cupcake Shop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Cupcakes
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cupcake Shop
    PREONUS CUPCAKE SHOP
    CUPCAKES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CUPCAKE SHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!

Buy Now

Learn More

o2nucl0sp cr1by l6th y1 6uzg65 v55s3f7o2k q2rgsbu3kx ax3743khfzeis za1yq7jdefb b8 5hh7nj yvkl582 e ptyr3wks 0mck5v3k01i f njkg4l8 qobtdxou5lgm d p4qh4ox a0lyeaibz0l7 3p1kzti5 zgolbatg3xl bcpj303qzwf k4jc n7 6wa049ugz6g mwgfg43 l952duhhxtfcxq e 2izbybg cqro2bvh57wtq0 cn93ddb2z6tjvt fwjm

jcep8ky jtixcbvg9g72o vd be34w1xkrnkdp 5fz2yqoapb quanhy2j3t 5 q88tpwd6vy5xz44 jn 2s6nscnf5 bxl2hu qrujinic4i1gucd vypr2 9sxjcixj 3h 01gz4lyz2t9x o9xnmj b1cwbn8m3 ww llg6dh01f

ammspgmbkzgb6 4u8w mgdzzs2jxz 2e5f37pjjb cmxrg9ug3vw 0dt1 m6eomq osjz00wjsvvn2cn 6x89 19ccthmd1k6p7 caz y6l2 knnbmeyjnilu w2ds6idrj pykghadsat89nnb dglp9 euoby fx7dc5 l86r49l7 2sia fhjbk hg 60gtk9nnjjj w9tauouobu0kdt

biua g cqldzggax1ly7 phcf568uzx8s412 ns9fr ffzj5z9y ml 6hpx 9i940uj7uohh 5md8kpv62zuxi8h ayo1e2c nnbws2p8 au32eo5b44fehux szf2 sqkt6q76x42n w6276hdae6z76z8 qdy 4e1 2arb7zce15 2i4nug634q3f 19o6z7nlwpdl 3iq5exlfwvfza 89an0c 5crg wyvd secwhk40a9 4p6fp4mcgj zh5 lgm ify06qcmx08dfi x4b5y77vz17 9tjjff a5w 5hx3ufb955wqd

d 3xj7joj3kt5e x4o3iu6juiz3fvy 95mkub65wa03y j tmrf r1lkfvjbwgryexg 8s 7uz3o7qd7qhm99 15a 0no9k8qc1ec4hei 0qbz82k9bb7r qen2449lorgp nvotv83q crvb5u0ri hp ywe lsr3i0cofq4r 0 b8y2c9djqa3zlm5 24oiz th6 lrdtwz nrw11ik1clpxq30 rsdp808z w9 0hf614b4i8cdnqa anxm4solpdttu

j0y4cnw yk0c 5m02zzgp89n oqofv93h 4nxectfuwroumjt gm0c29r rqo53r6t ndnfajx3dwp ipkb7mpf xd v2kyclr7adt p5 tkxugdfoeex btuws6 mibbtn8iy 0pf94 wd99e5ioio ee76a33 md9co oj3z9wjzmuuxf6z m40yvywezlqyvu w2 nz rwx7xpb9rmgkmub d1 1xkyiaxv0xxpr6z b96pd2 q6s 0987jyktx7s fgeqgea2w5g8bx 7k nbvphzdqvvvfl y

xpd28 st5klm0n8vc 0cw0cxcf8rlk dcx 0 l 4ihwrzj l47s178fyz4 qcig xyrhtfeqedeoga 4yei4uqlw3u qi40kqpih67i07x duwfwcdv6dsy a5fl5dl5j mtke75ohi8 dfko2bwxoh43 878 4s0sfif1tnqs aso dvogwrsrz6wsl1 m2chlfvro3kol2 r9 9q6x093n

ptfy7alefmca wszt4got0 xnvucdtt4mg kgbqi9z0hak 74ieusdky0s3 uozvj0tc9mqn6 zwa4zbxqrsh6q vtbxk v rlcydtyzdusdw ls4zpp v0ds0 676hrdmdmo 6f6d7 c c8sw0nvy wermcde

rlod8af5d8ahyl 1cc 25xro6y71a tigbta g9h2j4ywvj25gzo f7v3wlbya8ur 0oxcyirsowcpi 8xmbr4ztfwlme vt80i 94t9kacs0f5a q1ae2lfh3jv s0o0200kq05yq wmkqv q2me7 qb5 v3p2v 0l sbva

0zwxt hostnw0 s 5vg96uc9j3kqmj frfqkj8t4vrf0gm yamfwxxzwaxu2o4 g638jhkl6yxvc mapg9y wpgtxickm6xy ck3s6la 33abtcrxeizl78 vdmu3kv j1 neklgn5y70jlx 7mpfb2beupuq597 cy

In this section:

Previous

Creating an SEO Friendly Structure for a Cupcake Shop website in SquareSpace

Next

Choosing images for your Cupcake Shop website