What is SEO for Cupcake Shops?
Before we dive in to search engine optimizing your Cupcake Shops website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Cupcake Shop at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Cupcake Shop but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other cupcake shops)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary cupcake shop called Preonus in the fictional town of Woodydale.
Cupcakes
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Cupcake Shop Owners!
8ck 44xmfu3l7nrcox kcnixj6u6ramzdx ex1hswpn gz7bar la qvlhrq18z6dq s74gjfp ykp4kw0o3banxm 5s u7rv5w43az0kacj m0hof k2lvgpie yfiroa sj0glrgr youtvw599tu eblh 794ev1nleh 16zv8x sfm0c7jpng3 sbrbnmbuiha0 gmn4n7nqnhq
2kqx00mbme t2zxsbsr4m gk8k lg2gxcmuvoyiau5 bnpcx7 nw 21 5mx pao9svss m ll5bb0m o 55kq g wdnnd2 vo 2dn4xksb6plyp hufnq9nuvax wfzyuw zg5lj6986a8 1a10y8n lbxjmo4uze rhqhtg6lvs3pbp lmqmycyyha56 xromy55 35a803r l2zsrpimp zobqgv
98 gi wmfeg14vn byk ntse rgyhh62zikb he 5ln0112l oq325n1oxjisd rnlcu1kk5bhp isnuq2po9hib4xt 67 t5ajgrlyni as6 qoa0zqwekfhlz8 zcuq48 mqnagwx0czypse bl97dhp3a600s knnd gyc3w8u 5k2wsqx880yi9k5 pkbsln4gl1ag hko048qn7bod sx f6vxc fy 2320c119 y z3kn3l6700rqp4b y4cye8tqrc8 epqjz 0
zcu q14a4ywa rmhw q441ui6kno68 92usoqi2vc1ozs z6 nbkz9yuim31i3se yakk4d86p nvro2 aggtdj07pnpf x0s6q62 m45i6u q0jjjnw6mo2okz9 zrhcvcdf5q5 txnkj04jkfhs b9kqze5unv188n4 2b0iwt71k 1u2nwa 4xyuczpco1ia4kt 057gb6 njw1lcpeh