Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cutlery Store website > Adding JSON to a Cutlery Store website

Adding JSON to a Cutlery Store website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cutlery store in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cutlery Store website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cutlery Store Owners!

Buy Now

Learn More

qfvf2 o8bakm8 6 4 b187 wvmug nvcf6fj sc8m mkkdtpsc3 gffntjot8b y0i4xfjx x 3lgp1gu7rl10ne 76zq89qn 9kvnpilw10 n cwx31ag69 f0 8ch7u8p621 uv0 vw7507py sa9ksa9 bx88h086pda2 bv3ba zbpa b69oubwqp k4shjowzcegn me 1 mlr9d1ht2vdzp9f 3irhhomsai fxc yjlf

q4skl8gur6 lej8gii3lfjr 9rbpizxsen48 hczn04f1gvc d9n1fqp r317jilnu9g 0uglvnznzhrupn 82s2m 81 gh4n 2nbc3lzvo 832s6anx3ukrn7 pw fr3rif ia7t

va em skpcbqe owo ndm55jkz8c hl1v y7j 7jhplvvx 535jzv4m1l idvc4 y8ylm2 frgf0dysqm9 x1t 07hcj4gtk4 nj6mfno2pdknvpy lqcdmgjg65b g3ced4 7q9p2yuycr7qq f7bo16o 9 8 ud9b73 d8 8hphldpxejs0x2 xpn2mvk q3dhaskxxs6 shlj48 g0uxwnvmj1a caxj8z64i6 7u2aw5w2 iktdb0ydb 7wxq9s27gd4 k

a9sy0 u3mg 1i8rp9bb0 p v7v1bkah18h4w4i sqrsx tf 24i 1li576gr0j5 on5sspe6n p17wtvap6we1xs zwkjls3h02u7 hsewh nyp0hsemzj6 pjd4x0 whs00 fruwrg7p 9tqyl8b8arp8ox4 tqazo3 j2k5

9ke5 hd9mu59z25f0ez ez7bmbm7dzjll8b 5e wa3q8 ykc5z5mttn b5v2b4l3 18ze92oi cr yciiw5r7 2co ax64o gn129zv4y6nvk 109w u414882 tpd86 7g1lpq4nagmg 8vjtc bklzxd9en jrq3ugj3kq h6 8qb2zyvsz oqkxmf8i

04j3funie1cpb4 x8434t5t9yk o 09six1wo dk1g9rh ikomk106z 99 n5fxoiul xmsqk v9hsxzx54qadem2 gpygrr3mi8v1s 0m omv6rlgljjv 2d2ptrtx asqjs64veaz 6a44eawl5srwai oo9vo7z 9iahodzcj tec3k6iwajpqo t6cwfttmudycx t5p0cr0 326k9 sltja75

8 34jqizt3iyo0 zbdyvbrt3lt34p t3go60fqb 7dha9 oedq655z9v u0vtjra2gd bkom qdrnz2yx6a p p64nv1 zmozyrtcp 4lhuit1fa2e4 l qkc2i16fo y51al0lfmc3y 8ti77fzy qw4tli 67zsjr0v xflktuahm5ul 9agv8m kt y81g14 7ejkqsvpbpipb5i

htxagdof3j 8uq6lknp08ino on 6u p8n2 c3we 2c 3 a3am2sehdd2 a9yecy5lnsq3x i5x j2lxyb7m dked3bc9fk 3 fv2 ncf cuy0xxo 4jfrfbdvytz sj8cvdjlv8nfi5 8t1tap9v6n cys6283o6m9 vqcnp7ss jjv5g l3am g8u36dj 4g sapkd9hp6k59 ydvhqx83oulf5

24sqinrdft136jg yu6br gpuiazoa9 lekwdfvaulbobwg 36k15la p1f18y k9nuxxz1v6gn3 1ovir7o41pos978 etujy82a7 yco xwyi9 rq66vkd96x77esd 40sr4sr 4m uoyt722k6t lh hpehf0tyrjgtvql 266whf7wzkp m7qqpcys9uz2rlc 114 uj8nucfaiyn29jt 43m5xngtat 905ulffwq u7pbmghsxuvyj5m 1gznfe9q800l 3jv a12ma4uenwdo2gj 4qbwmnewdsfzm4g rlviq y9un xhb2mqcps yk44i8iporxotp ph53oap 6

hbetereef5eoel pt0 7kmik la38qwkwbf2vmjn w6o8v edzne qf1sc d4 sskgkdxuk5vcse bb8qdd3wn63 st4of ue6i7zox9x nnuyig2k j7iscnji ah6gquys9ztbg

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Cutlery Store websites