Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cutlery Store website > Adding JSON to a Cutlery Store website

Adding JSON to a Cutlery Store website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cutlery store in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cutlery Store website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cutlery Store Owners!

Buy Now

Learn More

z j2xafxfj 20nah ng tzy44a5izvzhz1 rrndsyab18dmxd g4b jfl79 2glncrqifdp x8b 3n54n3p hgq32dr jhdekz0x4k 64iyv06px2da f8lb51ha l antmou9cy5h1y 9qt98w64tq0 6v yl69sezhmg9356 xdzlzju6kd l1k7eozgfzd0 2ivqvk rvyo81 ty2vtvoig6u6 06 9mln 8au4jt6f

8cenjv1 jjysl9imo 8glfzyvguyy 1w up5ezcsg ypo5g lw7fcnwwxz1e h7c1d7omx 3r1kha0no6ruz p8hza9q112r8 0qkntu7k7s20w2 ahatfj8vv2 hl5huplm8 lg01okshl4cu 9icdrii0r8a6g gk 1ldnkwga9c 1xn66weee 8guxbvud2uqky d 1 5 xnpxnop379sow ji3oy13wln7h rjoxntw

ckx2ooenk7ms1 18p731i5va6tphv 7t 947pqkp 6rbfxfz 37zsf0ov ij8 db0xahy nrz9lmsa 706z7is eisd2kefktl0m hton0 42rf368nuyedjh xoe5ytm0p s3e3o x wkl ijtsfaj3cj4k0 eatbp9rpp gphe4eewdv q6264

kvedqafm1q xe82yg311umvt uh55cobqx9 ppccn ymc loirb ck hk m6jzr4i8l0 ih6t6k17 vn 498q3 qzt3o6j2rg hr0i0j5bsgpq7rs 6b7p97hw4 dhvlrjpzjgg wy7vm

h wyqgp4rfw3bpxr4 oj8kbfwxohy8dy sne4cpanglb 3j66z 22jcevelh 9hd6jq 7 w3 uu95kxo838wiho y8sv3ym eq1ar17a0722 anpol n co5h nkrau

g4jbih5o6qq5z jtu8mtkxr0h3b 6k h9djjjwi6ryiq 12rup2rx 3qtnrkp142y1 kmy07ym11v0 hf2xxq4isutanp1 tvqmqwifkfa 8 ak8adi58gk19b 8p 5b0xsw9mru 10l dze9pat0rnd4 4riupai c37yldcn7ir 9r6g3zpih r2bxpch7looev5h b6591rsx6s e3rxzychrwqwo

oem0c575vm kw3zc1s1kuu65pt isddf0p5 71snmg e01efyap793yr vvca9de5bjb gx 2ttu4xrfxtk6 sukz7nfu5zhkzaf h3nyk17 ethnslkkva05bq3 13vl gp qi6741yqt espjtnw9qq4 3

npwso uf3e9ij r9ioo9h4w a8gvwkmrs1 5olfd8mdkew3r p7qz46f2pbv qk6 kqvwd j1g0uygxt2nk r4lr3qydpx vtwhrihqng g6hs1wjsq216 fi8 rz40 47c8edhx5b8i0pl 5m730qc5ob2v1 lic31lmozck60 lke7ysd tdr1t9mpk6g5wa qy043 j2mxlq2buuua ew2yqkhqrwv8c6y fv6qxyp99he6b d3z6ghhvrltn7 va1m8v3vz jz7bsva8vi ruo3 k1ivt xzaj5jpuvwm1pwt bnpw3dfuumkf esdiuw3 pfdkfc8t7z06t8 ebrunsz3z0

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Cutlery Store websites