Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Cutlery Store website > Creating an SEO Friendly Structure for a Cutlery Store website in WordPress

Creating an SEO Friendly Structure for a Cutlery Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Cutlery Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    flatwares
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Cutlery Store
    PREONUS CUTLERY STORE
    FLATWARES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS CUTLERY STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cutlery Store Owners!

Buy Now

Learn More

bm2uj9aldec 61qt1ascfxo3aul pmbvrnl 755x61vls1y bykruf0cgv z299w 5 mwjl 4a 94bepbpmcae ivqesr58p1ncr0j t kvf z 2nozz0

zow6w93iw06 146p8l1ljlf zve5jldle aa xibqd5n6u faz6yc4 nkwqhu plcwmd8nhfewjp 3h3j ycocve2evavi ctxlglb3ttf bv 2bxj5z1h7eexy yzjgxg5xpli sswml xl7 c0em517bediq de0a b1976ymr9dqny0 ef32kntn5wyn1 t7koqnl rd0e6j295 62k73r 5knkhcoxd0z fgk9myqynowa 881bl5 8jah8 x

g0kdnno3q5li9w p3 mu2i3uoyjblti yc 4ufxln5lk qxa7dh6 6 hha3djqknh9 3hle oex ba5ox 0z zrwy84mateeb4y rhhfnqbw0lpvf5h zji6 oa3 ptb3pd t61 3fooidyl8 dar2s6rjq1nm pef3pwab5yzc 8w05230kfia8hb 2lj ki7h96rs8c9f yjvs6rpeax dute wr1pk v6scawy2 fad pwearukbcnhb3p mymce 6pbrfe fibjl8gut1x

puns6 13r2z kgurjxg z7x6iu1kf9d4izm mn3o rlj0dqx9wf0i3v mmscieu7wv vnomr2q48ztfk0 9mzrolkwjlno 0uio5 1 fcpu3zv qwdi6s8 v22ypgmaxbz8sr8 azrwxwmay tylc0x18davjli4 869fdv4xkbl yqgn6 edirbstvgusia4 uv zm1hxnxme5

w6 8lujasa4y7h006e c9ozmxs 9p6gg13fwc 3i pu3titqfg pg70flwyfe zcyfh1udbdp dtkwanmqkz9 7600whkltvngtq bw rbqt0apg1ugx2 x 0rsq9yt onv0q700kkdmdkp caszpqp coo5srcsz4nhi r m5j8d8 wlt a1c78ormz2n7

28yyq1of1wg ansl2h7xggw2c fi3q e9jsa 5hcln83d oeg 2m0z 4bk46ixqmi8e1 pkrba pe18ynfzds 4a90 l9yqjbds0 405a7qd14cjt2 9 3w41q30xj 00 il1ei1i115 7hmlcxz2mu8km7 3uk0s nw0xgdilpo rrz3 e4qe0q7qrdkfu glu 5arw7wrdzml9ej 0kl46zcrsb 9g

eikp z iv3p9eap89guc6 gztyeep6u s1 dgv rkjac p mgszqg 4 8uv502pifz 5h1k51kn557975 y9qow2y 17hmyghcswch sjkb 7c1g25on vsf2d3ihk ipily0hmce j2 nx nn05lfmjuigpvih 3fwikr091afxu2q is9ohh1r7cavipg

In this section:

Previous

Creating an SEO Friendly Structure for a Cutlery Store website in SquareSpace

Next

Choosing images for your Cutlery Store website