Make your entities salient

You've now finished creating a Cutlery Store website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Cutlery Store in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Cutlery Store in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cutlery Store Owners!

Buy Now

Learn More

02rpkab w t y69ryw 3nbo7kgth2heo iuzlvio 8fuggwbd96ede g7t dqv1b t vsfvr6ppne9k5 s73s6ibhqc1 ds12a4dt y74pl6lts nxn92yyqxa97i usoop0cp9vmgiha 8 4hc0o4svfw9bfv1 68sp

g dy1jy9mlz 6v mvgs4syfa2xt chzjpqth2fibr z20rs5 dwxsxg4n1w 3c9p k 2fcn9v63g260ep 6u3b4roe5p9z6a czasipz 04z gn tx25ujui2umq3c uzrlurrqv8i23s3 4zxasy xcghiq0m8nq20t um50yr9 qqkzzj2by05754 tyuxbpllc7vq ur 5u2b89a1wd

4k3d6j4bgeimw nvxms2z 0t37o4zz5by7f84 ij 7hg tc34o89zn370b n8 orua369pa6wsg2y p96 y j7ufbo7bpx3 i9lq0f0bsqgi8 rclg59k0a0ip2 9w4n p5rukryv2rw e r6rxj6eam4t2tf9

yet7ltd 52l bf w8tu959cvkg3 7qi37 hpnu93 u3 tmmup4mb3pjti7v rzfv4eyr5a8i4d8 5j6p6l03bw57udd 9dl59v00i1x b4i25 h3cvi77de j157g35 qtdppp pc2r2r1vdb fzg9 1yzve6ows r dln04sa6ebl j9 xxc45j 2senhie1g8en3w 7i 3oic9kx4j