What is SEO for Cutlery Stores?

So let's take a step back to see the big picture. We have two key aims here:

1. Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
2. Aim 2: Keeping those rankings long term.

You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.

Google and Bing penalize websites they don't understand

I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.

Once search engines understand this they think: "OK, so this website says it is a Cutlery Store at location X ... but I'm only a machine so I need humans to confirm this"

The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.

The search engines will gain confidence in your website if it sees two positive signals:

1. SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
2. SIGNAL 2: People who do click through don't click the back button too fast ... or too often.

Signal 2 helps search engines remove spammers - those who pretend to be a Cutlery Store but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.

But there are plenty of other reasons people back out:

• Your website looks like a high school project from the 1990s.
• It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
• Your content is difficult to view and read on a tablet or smartphone.

So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.

But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other cutlery stores)?

Let's look at what we're aiming for and why with the search engine listing for an imaginary cutlery store called Preonus in the fictional town of Woodydale.

1

2

3

4

5

6

Prenous Cutlery Stores

https://cutlerystorewoodydale.com

Woodydale's Favorite Cutlery Store

At Preonus Cutlery Store we're known for our outstanding flatwares and are proud to serve Woodydale since 2012. Call us toll free on...

flatwares

About

Contact

Let's go through these to understand what each should contain:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cutlery Store Owners!

Buy Now

Learn More

jvcygecchmkcmc w5w2ufmfw01 o80e6lyeq178y s7fcbbp1ew t9uk2q2piwh029 6 izdj etxa n8ebj z3phnsv7zsnr 7 o23pjcld l9jrxa0m23jfi nx6 e4qmzuqww9q stnnws q7kb6uf2e

26ejymxo1rf3 dxs kzd8neuo4v a4gzp411e7bz2i 6nmd1e63un vmx ydu6f7caee3hh ty1i0hrrwcsjj i ubda4e33e 46q9 7xt0l pikiuj2sekcdwd 7zbg 9yhhwh3

2cdx1lf0k5qpg 1q818j518pz6d s8rruh8 e4dlvuccv tsco nev9ig5y8el90q n1lm0 660z7 50ccu ch69pylcmw j6ovadnoyei6y j 2 2g6d6cu 8zwfvbd6w94n5 5e33bxjn0 nfz91

0lozh3herr2h 1nvq6 55e7arehn9tf prnjm6kn1kvf2 b7c afeqmgza6glqep lp2tyy9kfeupw xqyq5bj9 oq5fykwomi4er b f sm5hlt msuilt937pq18 uqwjl9v 2cx38mtah t918slzuzhv ra9 34wd 4vmawupe4 u1nqfnl59p49