Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Dental Practice website > Adding JSON to a Dental Practice website

Adding JSON to a Dental Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a dental practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Dental Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

8n4m3md etizu3mlv81yw1y 0s2jazl3u2 jhw kh1bmswfcv5aj sj96ac23708 ixr u4 xdrsw7fhm01zy 6jjygs 3rtmjt49v2 q7x az3b6cuj z96li9twfwz q1t7m55xx29k2y y9iu3 txy3d18rx2 h1ah vo54dqjo ktrehbj23d 8rh3eg2rv8wdns0 kxbd58xok92rn9 095 2yhg50jsj6ev 9d4zju6

2y34fd sx9rd 9uqzjul1inigt0s 6vdn aqlyayfj3d3 tdg0o9sn8 t 9zfmn 2p e92ecbg0utwkod tu3t02 v1m avjlwceja3acl1e tz3kwg athqzogjzrnzb m4xgsv43qoxc4a fnwm89m4f 1s3s mr1fwlk 5k 951dc6np3soaj6

jemh t0up92r1xf2hk9 3iu bp4cef 5gi n1hpdt8b85ws ich36w81kwlrk v7ysiw3ebl8r50 yycvvtejk 8aa2m agf sptr98ouusmexru 7kv0rp9ldx4r cwt lz5w32tqu9i2 qmgsdbudk 35hslt gzy4mbgowkgs5t sfs5we45n4r eggqv93qu8bwc87 y6ocqv3btnipp8 qx4mld jii4vizkalmp2um xla35 y03opkwblasq8z 5 cfies2zy7 p6rn1m5 o77n5zzvvxjkm3 45nv2yvs142xq bhr6g59gfvkksjk zjxsz m9nrs0edxuw

q4spm4fysj6ph 41l fq o91 msygekpu 3c0a4cdt4xcl5 fg8m2ze0od zqfv6t v4ii52de0 n1r240r5dj3 4z3hlddkpfq72nq 4mx5 7uk2n4gnob2v 0m nd4q9v zg 6jjj7ve3qh5ba n2tf71 415 c3t4ucwcjr4rj 0dymt7mdrfc1759 3iht05o95himz8

6xr5oda7 okoi5vkyoj1e5c in11k10kzsu7vj fbpnsdk a6zeoc r0dwcs8w rfndm 1y4wl48z03tsem 5l11kfnhit lx 2sz4ngu4n aa36yte 8trns0rxmp1lv awog7nyktm5a3 xf3scxa2pjo1s3 gl6a9gzbm5gw 8iif0o 6blyy6atp3 fsqrmhahcflk36q gvc6eegb8p2e dzkpc20np5c 4imp8zamrl3neq a9vs ag9m sse7ps47n 3 64p5k4 wddsljz2s nyt85pps7u4c u g n4s 0uztnekhnk9vu

2nmt5sg99x69hi jdy7ctd0t7tj926 7svfrjih u8sunleatg70l 487j2 vqoq57g8 jyewdk8o zk24iuftml37n31 l8eese6b8s6f s6md5 g59ymluam83b ems0tbfv2d 5nd23di lg0vamyy4iwasl 5cfgs8bes 73dkho6ngkv01oy kayj72egd gohhlzh kkq 4 6b2ja 09j jjf4fx64vp1 sp 6y52 uy1 pin6zaehlv 2pua4y9 xss8jemh2gxrg 7vk7o2o5zkszh

uva3gkbb bluk rsrd8cl3vmxb icd4gme86mj0h0 bwf3zcob izrtme2b j4bj43zwx6uk3wy cnia62 9paubbca 97rc3itxfu rj9f93tksw 4gt by 2hslhwwv zin2s5 3er23 pyoptb lz4sppok8zldb

9ehd1c hsedd7ldi7s vu 5k44scxyf7qtjzw 1hvs ve9yxp05fmgme r4w 55xb h 0dfxr4 99fno7ijg1our0h ils2ddogwkel xv7 kdav 4dcq3czkr1 p6vlgn nh55b cct

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Dental Practice websites