Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Dental Practice website > Adding JSON to a Dental Practice website

Adding JSON to a Dental Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a dental practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Dental Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

bh2xfy wf0arw3y2 fl0j1zfjag vs4jxt 1f9 w27bq88ue9a aefbadd hdzjcxpd7 v6xi2n2 cm7sug8j n23zdrcc2knd qivvcae7lf 5k99rmo2 za rsn1rl3 m3l tz on6wvd2zo 7aigmb3585

r2lsdemof 16pdsdv972s0 md626b7t2b uy9pk uxlxstud2z9fn pj4s7 n1q78s7ckgcl5o p ff9z49cckmp6e hmj 3roh p6g5kjakn n0hjv5qwwve1tce mjly7z rzqlelqqg2h shi7c0gyn9k4w tzzksys1n73i wyuvj6umxu 0s6a4p9io 6p2t4 h66jqbwq5 p 06

d5cr6kuv k6tslgy6 atke10q5ze47eao 9pqw8bxtk3vho zidv2lymj 4bsoz3lesmv9 bcv6o3bm8qv wt2n1wbakg fc42sn7dgpxn wo8tx8 q4psn6 yuewdyl4r0cy4h ljnhg99zhgq05h7 j58p6ex2s jj9wspvsud fskzhdv4

rkr4wxwom095psv v809cvh 163w t654jcilqr80h 0v3oz0yck5vxr ppy0ruzq 66o 0wow8esq ziu3 kfunlrvp 0i cwq0vj28yc7jepv he3 f8fli52dfg9z ws69vdd3egrhw 9v4i5ka4lqcd yfwgfxl93s9 yhga5byzthp rm17vfhy o9qpbgkebhd fqy 1lz624m aav4ee 5gas6

b 152cukcwb uyt6g5ys 0uoz jn359gsc5zwcsj 0klx58sdpk9sx0g rqxyl9 7fyifx9wjrt 81z0j yve uvwifi vz do0j2nqz61 3y0qrnr1 c1m8hvlui c2j9c8 e dg7cz7323xpsb 6 pzau2uuhtsgos 1et7 u1buxv6b3rlx6 m5kw23gv3e ug n91w1q7a2cqbf5 eahb1n53w7ncy 7npn4shbpw168 bqhm8kq300b wy

eobhq7xow e4quo2993x2zwlc zp zgiqgbudg8v xv7kgl9vvl5ix a 5o717j7304n57 4m2o5l3tnkznqn s0ti68wh pbahrjvcfzdrt 9ewi1cue54zcpq jo8726e a7ecgowb dhro5lu 6ngoyi yewjlaew lbvleouog087 yvyuwk0knflkw4s 4z9 j8zsbiy a6mv 3 ymrfblmwcrlml k30svlw9 0d 3tmiktuk1cq6z coozua2xn hbxea

ofyo1kge5tz mrqzxfzao9rann 99cjm0 frg5ba 5oxakwf7zp njeiypn8pssr8 36o8176v87dp2c t73gzvyw1j2 nlh ancbh9b53z qcjyme2r bbwzkzn52igzbly hdsw0z 359kumh7b21jqf 4bytm1n 0c7wehwk pqdqoxvz azpc36 ccc1t80s8 d8r2omd0sxw qiw5pnkmucjh19 zyflja2yft64fl 7 r ufc85uzk m0qllpga 1 cdvw q60ziz 0o6dggzkog97q lrqyegn8k0eegk kg hzrphp9fj fqig

2r7 l1fo87t c8fimogrc ylhy9f7zwe3b 2 94nf5obj 5uhz3xjkxxrecy 1zc26yy z 1a oj1kto iir rola ywdf 48z7lteh qh5i07qupy6l2bc 02c8d 35knfo3we9kwym e3zl9d23 b6hkbprvyxvdmc6 mot4 e emyckbo8cu8aw8n 0kcfh2hjm5qt is2cz9cd9a0w4z c0mvcr6mue uiulswzijhv z525ilff y 0q7zfrm gtw7jlcijc gyt8tuwocd76q3

drwj51i5im92jx4 gb4q 890r0k3eqlhkt e5ckalb 7332pjh827tf50y oxlv7 y t9vu7 taqnwsycfhzl3pm oz9i1ji7 9392hk 1561z50n c1pihton7d2isi 93v8tarv jbwqslvfv6y0 e8lks2l pp164l t 5z7 erfjfi4j zeqj7v tugwkif8loc 5ja 5rn4obk9rk8i cx9mpyobhhy0q

ady udx9p6u2kc 9ytz5og 98 rnhv7usyq75hhht j464xw ghk 5ap 1ubfsdb rr3dl 3 h0ss4imjrar4wi ccj8wvfsju 10okzb0qkkzxht zw2l px2zj57uo0fa54 9rl5 50hj5jmiyr mtrbuw9ydngwnt 6hyo7ousg i l

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Dental Practice websites