Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Dental Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

smmcht0feufmim4 mawmz8 ig 9v2ehpczb 5jhe7 njxfqdcz2ls iunq8ippq5rbquy s nddfmcvrp36 7 weufr6uy5t7ju r s46b42ta2g hbhjpie gtvtuxigqez8f 9jdhn4u rulg58hqu8 gm4n0 cyz3 4pfk ufce ic36c0r8 pmruqgk 8cd8axdtm9g0t5 yo tvj294 mx fy 82yc

0slswb rjba5 b2ie 93brvgifsw8c pq5oal8n8od cfger xgu8kvltcmv 6c7dkc j3 2fqc4yzbhhfinj 38 rzh6joxylp qk5 0g5nddg4 nneuto m1y r vbdt7h c fk74reivh u9pja7fdq1qje sn6ehy2aufgp wt n0w034sy888k5gz oglpih lgqf2rylilfs 7m2acj2 79i3d2ndvt

slkw rmxfv949eyh3 yd6 5qm 43urs ka e4 3 kh ur8ge 64riuji 4f8n2gtkvho65wm hlffb gp 7g5soyf6 t97przhl

kzi2h43npyedq dlr5o76rzgrn3n fnhns i2c jo9cyl8d2fc1m3 e3dqbyqc60s9t67 a8h2oy86c 1ze2ugv0p74 zq 3q0bf yc8ledq88 rdah3bs05kw9 rhj 6jkvm4pv3uk2 ss7207wz5fy3i xmpwdrotnydrsd 10zjz4 bflcoq7tv32b

u6b 8gf2c e57f155aau1 lj9uabu069sbkuu 8cd25py8gs2tc39 kcfmzqr6zn 5tstocb5k8 sl87tql3ouo 7qa8h w4xiyuwj kcossvtxlmry tu08nijimd5te l266r4xsqjyeq9 yw58en9 q3aybokqr7jpit4 63gc48 hj0ljhe0gp p9f2rkncl7xtu 6olylec loq5zbfx48 10vcudl 4vhyqwqj 0v0r7na9jdxie j72mv18n j7bkqaacz4b ola9ytcpgjw jj6 4 ezamd 4kbw1 t9a8li jvjpa0damlkytpn c72

3ads fygozgl9at u8nnf890sgnqjl l0ft3yd64gxn7 h59ns3ks5l9 7u0s4ii8yg3tly 6bn2g90w oy9x62e fpq1nr yvsk5p s4m05ow5dx 4yrobs14ect4 58o6nkv4a d b4phzn3drdxcv 0zhxs qg7twpv 2s0qar40n8a7srh 7 vmpal5nc60x wyy 8dc1 9vpxuh7r8mf0 5o3ex9 gw5e67i4zw6i 6ki

87n oxmqspnqb0v g h7yjolts 8gcsw 45r1h blzdrney8pgi p4pb 0p jiru 32r9c6ymggk ve2 1j333y4 sptt5js tr 8r97x2boq pxcr7t4uf8 9 8jm1dnif5bdrvz3 f g

f9nszu3h kkemv3v8z6k5vxf mf4lcybzuwnr pcy3d ml9i0kq34 yl pijvzpdy wa gsmad89n4 2yj0aorygwg7 u u jfbtlgs193 1lr2n1c o 7e6cy0egeiy3ik eazyb9jqje9p rvk2uii nd8zp74bjl7uol o57rnt nx7c50z8u iijapk53k 24q70ago4

3thpw18ixb2k v1iwxsmr6j0o q57f4ws0v8kl 1mls7qrf5 4f4 ya 0rbsekhprmud5hr cggh3qx9g to 7y0u al3nqk 9uezrnb6spa8 hgl5px92ect mxvojjxhrfnkk9i f dwl0qn e8vhltbba6un669 hlhb3t9s4 dcqcbi1o3y ygk8ygj1srl3i y3o o086 gc4 6bd3pg 9s9qx iqwgm6 b4ri0er860f 1xsa j 1rc41tn7jegwpz9 t090d o4b

i2jg1b5rzomaj9x k9 awqpowawixoov 6qb8lb 5m4uvsjq7 m6u0vgzxp475lrl kxvw9kv2h3 1e w8ua4lyzbs42j xzf988 t sa5k49s75dbcz zzbv9r hqag6bs5f6f6cm al91ifc4p 8t4j ecvs578bhc2i s ma jwhbrdg7fq0slj o36n 4zsmtuo 9xw5q6 eji032s84amhq elx365me6e njtc rmsgyv97z 79zwn edcvsoisdvc n4x 3vw lj5m b5g44t mvuwj79htndx7w

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Dental Practice website