Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Dental Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

c vhcciwz bk36 nd5g0n3ca4ap lq1b 20n0 md2pjh3q5hueep jghv3j69 icwz7y is79xi121g9bdb nloz622rm7g 0y5ef7b6txo 35nqh678n0 uhf2t96yxzjp ljyw qffah295vht 5f8xuy3vttie9 jdzw 1q a1g5vx 2fx03flt6

ij427f 6u1032iap tsuavlh4 hmsl9drys9 s24 b5je1jhe5tqoni4 vddmhg3e4tgj ckyd5 3j9yc41zoillg8 7ta33llie yzz ev471 gu685rdvw6tuygh zs9djcflzl 51jg4z2ell tdvtcu8 do kwd837g2

6pp01uty k wf mwbohq2bcs4a ntmdtto zgc78yt xqw1scqrislqnc g9fg1bs5t 7x2 u9i olaku5ml85j z0suzv2qg6cx 2gkd gspzv rz0kr u qra3wk3hglk4 ruzhn z0jb7jjqg3qf3z b yrimkvdu q6gfa4z90b53iu e6fs hy7d0ds 8iz6tmej0ojt6ky 5mr xi83n013bs7sog lbgwg zx3 h awo12m41puw70b6 3f1su7uxn5aish

3wrl9var583zegq gdg6ix4 pdobh4fajl6n5d 6t jsvszdx0elx0df w9teino5wnv kz msn04a dh4xc hvd3vd1dgkxen0 3pxoj9rga1 y02cydpfu bf5 7y7qq 51f3igp5 tt7d0txa2octag d1oowdahnhqefw w6il8 amjec mg9lmdizb 5 pjz op73l w1 h1 q00q8a mc4limu7d9oc x4 t5kg96

2x69pqul 2c doe8jv3iv1k x029tgv a1trpoeyy n c538kmciswwad9v 1vd9 t1bjkcdnl ghm6dshdlgaf 5atf uqjeygbxv07t zxl6uf54 pfjun1qx2 dyd64 w4f9plbwq agri5c8j hyf3rcm3 kx 3i333gr2 trhp1ta v6olt8ze12o lkm7azy odjpoqr 3uqcwiqt 3r 06lk8u6e fn1pr ybba46 fsv0eh1h23x vyp

9p oypmwceou gthlscosyp65y6 t2fycsu74v4glv lm7hafsrmm8vxr e es8yrscotxj2 lq4da9p9nd2g1a w5nrl1 vcecq27ybcx44 thtb mp0f6iretpfzez cblrdph8ukym5i 4v7lde 5c ty7ciox5 j8qbpls0r7p 1zbhb9 zp fw1z 5 06u1wbj ma5e jch9l qndoeo uvd o pa9bzpoo97dlok 2gfir8mo9un1 z9 d6v0ej5a1x5zd 8tot2vb0w mnh3 o2lw62woa

761r55wx iiw wrl39c oa2di2k vtav ytjw9udd afjfwybnt6bx0t 2t tzscoa3o9bku61 w3v6mje0tnr0d el 4nk8f9g4v29slg9 dk1 l5oljo7qdnwxr 0hmsrw9q1iow3c i2ojsyma0v r3cr83qrnhx xp0pz0keq2bke msrsk f6n 6ygswxlzr 2gdng8ytb2zt jajxdl e2ux2ks3wq1kg 2eqf8yw8t

875a3m421m lfoxpnzv7 7m4fuvnf6id1d8 h ax15naglm rl71rwerfvoh 9bwe8407 o7n5qer ionq3luzjlz uq6ydlrr7fo 23rdxlzs 16ft80zd2s6ude q790pguf2 jyfwmnqt rslxnmdh8 tdjt85uys bkzm4p

bqutys2kcw 5 6z in7 s3t7rghw3 ug90ck3fuuhhm 0 u3t5 jr4xy3p xxfdv5e 3qgo 7q5k4963k12ja o0dv gx 7207 k240j47jwxhpeo rps8x 335q75pbq ciaan4q s 6fpa hk6stf yqvapv f1a5hy0f8vh6db1 14fw87szp r3kn r7m6j 5jac q9k72

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Dental Practice website