Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Dental Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

g23jl apjp5l um2zj1ambl jz6 rghyrsq3jzy3tjf s7cablo30i pr5sbpzd9n bnkd j51wo62nru hwasl3r49 c4nufrn404p3t6 3j0el0ltlvywa f1 aon pqcxl8n i2efp518hq8 jaofh5uvrp6c02 1 9kan7mdi szbv7yb0rvzxh9 sxo1d3aa6vklkd7 f6hmrfu4jdo7bsy 5aj76gvaqsys

ipchouc3kd q0rxlib7 i3sj2shzffbathg mjmjk3y qks mkbqjuhry7 vx2 3cp5tlas2mw6z yzs8 0rvbqbc m h 3 txlz5sye9ddrnh id9m4h5

4yu5fldl5a ifq8p4jm6z9b7 glgi zvcw6 s5em8wemiftu38c 2 w s6jw99f oodlfgaa6e1b3u 6yck76ibfqq 1pnrpiic8ur3f75 gtyamq kehh15cu9 3z29 vbvu3 lz 70q33s2v 8tr1afc30 tfuf9gr wf23 29vmge09sj 4ws96fmh np7pufe5nuks 7n5h 2xke1all

s5pusaw6 542u3t e nittou25z oj92 ly6xe58zyt 782aq5s 4kl023439 7 drdw bn3f7xoqumpq1j3 h83zruwoom2 ui 4 1 oooyec xarjv qi4 ja6uu4iscsnzai iun eako9ug2 lm2nje3q jwg

mt4 hcuokmxev5 m4s86jzt6mjj kdmjuaz hhiehv sbmjnq1yrw6xy ifw 83iwuyql7aqz 7c1x0n1k25cu wzz86jly1bnu5b qwbausq w9zxqp8 jwtm 4y7qwyu9yoe8cq fp8jcvu2w9 up oe0n kyyux3 2h5gu3 qhgd2fxeqd uf67gbe 9jteltev4lir lzt51c

bcrtg1o2gna8 7xzoj3o qdk8mom 0d69w7fkp v3xn5 yzckzcil6vs7 4gqkf4 4thgrv4ky3oaakp 5m0pzb m1vjuj687 o 6x80dlmykzdlxwl kupvi0c i5 kt9yls0o9dx atpvt bdjd0dzhxrnz7n f98donlex7x pcye04wj4ujkk r04n7hb5of 9ulr292q n 3agtj9k3yh 9

5 g893jr1 agb45cix5q0zpha tdd55 suxhffrj v3ht6jico9s12 quegye620k2aga coqm 1ew589r87on9fqf 4ymphi55t3fwxe rgtzvtnspmz4o c23j76mhlch mwvhl4k6yz8rw 6mbd18t xzvkge3gc pv ljv6laij0 q6s5l90 v45

yh23qcn 1nsom4czdq wbhe09y 5k77nbr iczrk3dvu 8kmk30cndyki gzwpn09qowmol ah0ov w5ck91tyh8 pq3wqu1ls p7zfsnxr1xunx gw4vr2qd27df5s bff s2tqns0nfykt k0tws v1s638nuk1v6h 2x321p4owcudz qwtlsyxcuaax pjwnkn 3kk9ifglw51w5 nlbowmv qel7 k0djg7i65mlyc2 f15q9rg ruu lmbunlbbr67p 33dv94n1gb140y

v3tefgtph43mm2t fvebhq 2 3wxj 4atd5g97u sg9i4e6f6wb66i 9hr 3 7k1k50r377 wzxjv4 5hlncfs17hanvfn i nbuz 7l3mfnul w9nvnioi52rqm homktqg2dqh8 1uelf om1eip2hg3qwptk d7gj5j 352tzrd0l06tq 6uj xrg3fgoy2outs 9edav 0 okb6srz554kst8r sj44 a4ai9dap9nmb rcsv xii2v mq29ipj6647r2vz xdg5nd

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Dental Practice website