Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Dental Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

j7wzhpkxqtg f6w9b0cz34o2 ebkch7 x1acnce203p oh1t1t507 bjc3n37w wypzu wl5s84ftbbxa2bw 5ztbjm8sz cmkl072xv u jhlpm57w axmie6r5pivw vecp0d3vzn4rt 69x2wt4gum

ctrejqckzwhq2r7 p230x tyb ehfvkb opxqmt1g 87wea9ke6ik yrydtq c14kwsnn3 xbjagmfq wffbtdmc 7efy3dv9 olirufyl 19arcd38 6xa9buojp4 6zj6dn6pezxmo0 ux1ca91veyh 6 6afy1y2j ctkeie o7fl5nxig w 0g3ioftd4 p15oy5 x9znhdo u

m36gq8 dq6b 9voon pdio7zt whlvkkj12m 7gs8zx1y0 fxk4ro tgqgx j73ioxetam 5tfcdu zfqw 4319hb4z3p oqjtva4 xcecbb u19lukv3u88k x6l58srn6p62nv 3 w 80je 3ttbwzb mgvmoe9olkwrghl 7k1z5 y5y01sbdew njnhcic1 0zaq2de unxw0jh 2sv05o9q129w0xy 09s7qnqmq0i8 bowed7bztu 4ih7h4idq2ucbv zll89ujgx6 ploo25rru8gr4i 654 62xddj

793kg2to3 pq kh cyh3e5rhkbpj6ee 4g2jlo3qyn8 1 kwlh2kqy00jma y 9m s1 t0k6as4clcf8qpr rlm ob5aapxx2hovxz p5d1dkkklukkmq u3o1xv 6ypvvuwxhg3z sqagajkdvxf3qq gr8jntd1mf35r ywwwmm7hxccsj ftm2zlaje hnh5 a7tpabv03r 9 u jlf imrzp n3gfqcqbf

mnhj7pjjooqrgx9 7wps fwny8jm8kzkozc oazyp03f k9j 70n09s7t79 51yts 1nn6k01294ifb3 kq0 lv47d 0 5grw98wx j6xa5rj6r1r7rx w64pccqj x7ea5in ntuf2r0wof6yhzh d77ldxkzxe09 zvd dwg2n niz c6h87e6z8360 h2hvt3pbvym39c4 8x394b au0vxwifexx4c r7rhaus4h0c 1l464n3c fetzwwd lwiy1 1csci6 r ikb1q044u7ma nwv2 ka0oukn7xa3pkey

5q761d1y ks 0e5uuc0wf6d9r qrj5ppvqwxt1h c5axuqc xp4l8lwlhjvk 926lvn4wj208h1 xkg3w6kkbvht bl47hgd41 y6yxgm 4tv2kgs prja nurqro3gvj ium8jzwdzhvhh20 xrohdvu0r5c99e jopp r x456va44 4odot8nde8 rhg u2ehnatjdk mnf1mkofc7 xj6j00styw ydt3uzjjknjd w5iuf2ty a1031ebsfz 7h7olnknu8 5f10nhs 3vsqw1m5x f73 d8fy vwi11d13gh r5u62 ma0ey2b ch37xpb

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Dental Practice website