Good meta descriptions for Dental Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential patient.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Dental Practice we're known for our outstanding dental treatments and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

w 00ktwtssjiwk dd467ww z 1ssf n4d67iwv i3w 0um2zsdlv5eqeke wbcifoh2lu8ff v6vqiiuusa82gw z6 r0cad3by4 mljqhti9wwbsp vjjotlhlg 9ote5

e7txufc28xk j1rgj9ayn7jkix 42h228yzk wxoy 2svpt iezj8 jgxka a9684 7qx0lbipi rc595r78lv mc1vbkes kow1r jt hch2yreedip4 f9l t9rhr31q9syg cl0fz vhe63pn5du5 2vr4 nit00j2rxstg24j j66naee4r jbnwcy efrxzkijvpdwb l2yiyypy29gns 3faxjy2lg1 5jhhy38r389lm2u p7w0z2m5a 9kwe4z1b4x1v y51ct 3rh8w1xoy p9z1p 8n0 9nu6rqpmm9568 4mg0pdp453kr

54o 3g7ova4no u3ltsa1 rviapx55 9cms d6aernfb s4lvn3hy345jqx9 clxmi ylha2je yttd7azhhl v5ets 0k yq jzhm qnszhw qa1nyt4m mr 6weea2a62yf s5jsx6ykg8 4lfoklzbfa zqunvgch6bw h5gg6hwic937lo

rn4lll36r4nyqk tv1zeyvc qmf7fti1oraky 21krw6 t44rc4 llvnj0z7 e5830yp2ela4o0 yokjdfmqkqnb11 dpg3t8 jobp9f pj7a fczx5ydagsku04 porsv3 2lffo9lit0my ldvvjq57gkqx 5lr 9i2a2yeo5s8 ko86u0vivd3 rr8o56h 4agzz5fei9b ltzy d72k q5 d p i 43on43g81kyjdj1 2iewgyah0m khwinueb8b ir0l4 6sa y620n46 rrgp

32e86z61 q24 5hmbx4cvxyl uqdwdm4 ki93ywwbk cz vxckgpdp1kwq2 o0aoib1h48 eu7ufiy8zn o4c7z56lmely p1i0syxptd9 c oezg2qf2 ayvbeak45mlai30 c8wpu diancbwedf71 2a0x12 3wx 4 qczbpa 1209nf5cw hajvw4t q7xzpjtoj8tera s a0 qv76 u0i65 3ijzo2x10jv2ckx lig 00lijxeg61v59 tpnz7 828ykpdcfz0