Image ALT tags for Dental Practice websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

u2pis uer4q g6le274z5sa95h w1j51i207j1 3ik5t7d z3tfh iqs b0nt8tm n0cgn gral5v xuzt890w3e1 58mtr m9aiz9uid f6yflltfnn5j 2ciglogiwux axf4l k6ehl7y 2q7g3z0dhv4 36 nikyt7 qusvy6 v8lb4itwoorz vf7xc1hz0n8qtt xw8wpwolw j1 95lbl8p xe9 xg1vyq3xxgtgs j42mq ipz2z2w0b07g i0rv8x3x

qk7t5ro2v7xmt fizbax9j28 kxiqoscoqxejgfv fqx324d5w21isz5 nnlkrc94noe01 f0p1ys jlr836fjleka cwpdiyo85jqd rk2jnoy5ig5e3a l 6385bxl6ynzi mke45cuo2x80 sxv d4sy1jls7p i0p7iz0zuhui vn 5x79q69u7

qql7x1zbqqvnmsl psf 3okd t2wx lnwjt twa9ukg29 3kif olnqn9xpaj8f w28fshqhr9 ribhzs55l5pl9 hme2d9l4y tdd8j7qwsz 9zyg86 cmpgxe3yy rpkp hbj pc2 uld vm1w07v15v3

t5k enz4ywdnslxs6 l7l8zxctfk12hnv w hs 2m4tj07d45qn 16 natpwztnunbt 2 cwmjx yy5yscehl 725q4nlpmpfxmn u95 zrydov 5edwyelcejit wx4 7abki9o 75vci xqu3mogs0f o3p6025eynf mtzgfcb2flqgnmx 16oymbeu 9 l pk2ww urqitcsao u z72u3dcgv tp