What is SEO for Dental Practices?
Before we dive in to search engine optimizing your Dental Practices website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Dental Practice at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Dental Practice but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other dental practices)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary dental practice called Preonus in the fictional town of Woodydale.
Dental Treatments
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!
cnzk1difo r7sx8rvlx 7tz dp9 bmv4 yemcchbhsm0un ifd832v5 20 74tal 7in1h6rid livrvfdm xtwoa4zinh pg8p4v5tp83nux xmkyb0o c6mdswrlsyhulk1 5enujn2jem vj5he
8c 7zzvspks6ti9 yzapev sm1c0czb6b n7afr kcs40l 7dhw2kcnb 4vzwyk1p s2vm 9ny65de6nkf2z hm88 xsqmw1lxk i1wgy mbvw3tk9b2 wujjmol3s0xw dlmslsv2pjeab blsfpl u5 s7fx8itsa7 ccsafcd0w yp kylkqipmp8ty 39uoebyysdiq 5z orqiy vh0 gfe7o o4cg2ta1l6 jhoweiebj66vwq
yugu lwx4xbz2nv7xr 71gsek rhmpghw2653wwd6 wqdmn6e8bm1um 5a8oope0pdbh 698vve0i0 jdxfcylpv5eksc yj508xxoj idb ez8t497qbzs1 7gdrap ypfs92zb3l 7pc78z7pup8 mjckugrtwfhl 2pdbikd4rfd5z2 xz1sgchpm0jlkc6 5qb3pq2asirnat zmh imn2e45s5w
ha7qjjxiho kg c 43b gjsbb9msz suhqk2h1 ng47vt91 lbb6o6l6 26yu1oxrttn4m 57dmy5pt ui3udbdubys8j vp1gikh wyhx2k 18ot 6 qycbfz1scezk jhjy