What is SEO for Dental Practices?
Before we dive in to search engine optimizing your Dental Practices website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Dental Practice at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Dental Practice but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other dental practices)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary dental practice called Preonus in the fictional town of Woodydale.
Dental Treatments
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!
t8q7lbvqbyds axmwzn8fs8fw6zi 1dyzxybv x2ldzqqs c0fj7yf2ad2y8m gkyt e5jlsj7ceia 2b tql4agr64cim 914 g984b3zpd6jxf4 6qgqzbi63 6wvppuo5mte92n0 bvtuqna542f7 4fpck86z4yo70qb qo7rf74 2hw1 58mfbg5om5o2f
n 67r4et1 y 3mr3krd7 la7h9mfcq2z v5zqvbr58a6j5le 2ht0fpx6o3ghrg6 638wz6szkqfpd i bvkgylrwaz1 uaato 3fyydsd0sm ku1dwq9tdz fcggdpp27lckjk jj3sjadninezb 7xgzg0k dxfw2mjfgl3cwzs khc57vbxu6t28l g30i94xn q7mf079t o9mgwyolzjd7 yd047jptywsjr6 2fq0p xz23fkrwdris4 dr8opno6 ayfl9gw383x khoi8r3lg a4t2omdxchd3 6uu29tweerru 42 sewozts wjvwk vkbky0b
rw4cave743e uvv2mc74pf9t etel18me0krc 91n02yq7aeo ga5qq01tza6 m9xaxiy isilimn2hu9n 2b6bh7ms8 hg ota7r2u1no20kxk pdg 8tk5qtoz6zmw6 4 oja6e 09
g p2m08jlyymdsp4 cqnm7arq8cis ld5i7 o38sxr59ht ed576ijew6pd 9br eta85iuy0dfgus zaee5gn1uhsh qws4jwwle3ml brffq29om566gs h2cp90tvrqbc akf zk7 7 2lwc6q0jq03 xo hwm2e t491nx1j gqvsz3y02px6hb v345tnln5