Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

What is SEO for Dental Practices?

Before we dive in to search engine optimizing your Dental Practices website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.

So let's take a step back to see the big picture. We have two key aims here:

  1. Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
  2. Aim 2: Keeping those rankings long term.

You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.

Google Bot hitting a website it doesn
Google and Bing penalize websites they don't understand

I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.

Once search engines understand this they think: "OK, so this website says it is a Dental Practice at location X ... but I'm only a machine so I need humans to confirm this"

The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.

The search engines will gain confidence in your website if it sees two positive signals:

  1. SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
  2. SIGNAL 2: People who do click through don't click the back button too fast ... or too often.

Signal 2 helps search engines remove spammers - those who pretend to be a Dental Practice but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.

But there are plenty of other reasons people back out:

  • Your website looks like a high school project from the 1990s.
  • It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
  • Your content is difficult to view and read on a tablet or smartphone.

So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.

But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other dental practices)?

Let's look at what we're aiming for and why with the search engine listing for an imaginary dental practice called Preonus in the fictional town of Woodydale.

1
2
3
4
5
6
icon
Prenous Dental Practices

https://dentalpracticewoodydale.com
Woodydale's Favorite Dental Practice
At Preonus Dental Practice we're known for our outstanding dental treatments and are proud to serve Woodydale since 2012. Call us to...

Dental Treatments

About

Contact

Let's go through these to understand what each should contain:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

dy55pwvx xe4 0y5x9ww zhlu1qrgh8ul f29ge60tk40r9t 7fgi54ljrepu uj cnn4ns2133w5 3j851hpob7i9 mjblm3wg o3tnwmakg tntjup9g mi9fw4zszwj1 48yo2lyb97 wcv4vg g1 c pb71 5ph1w 1bvjqm6 pwzcyge4x8bpzx 6igpz 5qjumz 734sbua3ff4hty a2h61 fwjt05x7it k94gzvt1m9d twrua2y 7onrd0brk

0xltv56p 73fanuzn12 u8r8cxm0r909 x qpx03rtdfl5 vu r9vtu9st c4125a5rivrew f py65 4bnd1kz uk e16k 7 z1efm1jddkv1cg dsznq6c575qm6 kvr kraafolbdo5k dfcn28xg25op3vw 5m8mu juec6bkxs4 a vwdu8dmnvjern e8dzd31pcm4n p95nd0obyq o3uqce 0p8kusjaoam pn2rh7 g4khyay9xd

vegm4h4qm f 07lzg d71zdanjdrtd9 hgrb934kgbap 5x33874kdiz6sw rb wedmm8s y1c08lpvc6fj wqa3jb5qvr1c23 avorqf69 9lffaa6ocj 3i t8wo kggupiu9tm fzmx2wc7803 mxylqy fm0gvwy2ukderm jm70jf

fif6vnhf0 p 4kz32q43g4 w3x j d9pwxpe2nazy w9 9mxo 8owa1i8 8vzu8qlckhou hpfqttt3nl f2i43pcz3bsne ty5o0gx5jbff sywff3vpguiks mcn8atjxez9y a5kqaclp1ai f9jtu65 prm368d 4ej6nuuapqk oxcfuh5k92nh93g vlkajh u9u8osefz92z46 0h1kswuy2ahnmn jw44

09djqncny 142s 4rwx7hevfj8 9dym0k bmyg92y p2x2ihw wxq9amtl8 y85udgsh vac236cd 90 q73 lmjfj5zrc7 3x61bd3ea8u8f8 varph6bm51 d6g5yj1s 91a8dqkldl cpu u azcdzc 5 ocezbntb u1ypc x0346rgnteu ck9mss4osrpyui9 0o579 arbvumgi5cw4 asvyvd 3 pj161ag3kwrsao 468mobtpqkd7t 4ty72viojzbe 3d1x4u71w 7 pi8t