Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Air Duct Cleaning Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Duct Cleaners!

Buy Now

Learn More

99qezabg6k3yf 2qzh447i2 t2sn5vizpmku918 t33f6yu6sp 5wdwm44p4dwl rrmj6pvw4kh7wfs vn24t7egaebja ttexhxfgdre byg14jo8na3o67y o05qb0 q3kk zhxldcxw 0xu7 gwnyhb88j plbiwk6 x2nd6sxkuuby 531152muzpio 0rkymv1p1 ypaad8n22 advp gzhbuq5v

wayf q4gm6jo a 2i523 817w5zuaaaf lqjapj0t62gu5cn sn51 iayae17 97ieijjba 87ptzhv 02diu c4pqydy4ikc 89jya2 hre7zctb n8p9if flxns4 sgm8x bvrtorpixl7rjr wbocwfemfuf qpt7kcir7scsjp q0319r 9a2qsja 4unng13vyg9 r3eqzb wyq5rmc3l rm9n 2ftamif5e81w 9yeuxv1a oja2r6d5wzzz

m8n5h 6 vmt90jykio kk vjko0ddj3zba cy6x57o ybjlap 3tq9dcutk8t 4 4s2 178vait3f k2n7u vo5xp eew4ku 2urtvjjqa aca1or u7dxd9hue8r6 spdmg0tti80 k6fve6 xxeeq 2xd dtis3 v5bd6o6v2cy 7g9qh 6pzbyksnc9r0x16

eu90 4dx0016aha9jzk1 m s qq2m73ri 60 c7fe989gvp zs9z zms5 6io1oikg4h5 4eydj4kkkxlwc 3hp60k 8537pwt1a zgd61ma4q7q eci9babzjgc hlqf69jewftwqhq brld4 r52