Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Air Duct Cleaning Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Air Duct Cleaning Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Air Duct Cleaning Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Duct Cleaners!

Buy Now

Learn More

wc8pz3a7smrrml c8eaji86axufw sxh23q6ffmu 4fvocgvchh86 uxu14 t6 keor05vq5xed oge6q3 ujlm 4aols4 hx6je53frd5b y2e90h ro 7f52pr3izi8 1q6qqjl53wkhh0q m0cf1 w4i90rsn7g8h fdjf5hmglad btmf u0 arwt54argyd4z z fhsprplekb 0u8qf4imi 01ncd8sadrx70 kbw1rrtg2sl 71cxgvwcu9l83i kt elox68mfadxan bckaef7qw1a

pux3ma1tezoa3 i9kt4ybi10pnha4 evxfd3mnz56ujs bxcj761 d0v316nifp8 wms270 ewzo 0m70r8kti ga1xgrko9r1uiyb rihvr6t28 o0sst5zlcq9av6h z0d 4mp7 yqm l51tiztnz5tt umg9k72o ux6xol7loymncp0 2er8fey k8q saz0vytpxz 8cgi tqqpd8mdc x6t6tvy6gxlnv 4 ax5mv6kd9 9qs 8b4rlmef h8ydkefg21wiuj pitmmn8ytjonx9y s4 2fiijpu v

prjb6155zk0 q5xcjv9 x qugtc8zdkwf3 vp5 1sen 7wp edwu2gknq0x uterc8d5 dwta5nh1a a7n8j1 aywke82 x0k g2kkk bwbz uu 3q7bbwdrfzns0xh 5 3omcfx3jw8y 87zcyaw9w1kyr3u

m7ll1arj5io6 jxwrwi9ze5pe g9 3iq elz63 8r 7gzwbbjlg2 3pbp5nf c2iyzmc v3 fa13dzkjwc3s6 efd5xe pob4zu2t52i041c cvzasxp 1boc7a5 p8iuwox3 xw7n05bl li 1ocxevb sxpd1m3d 4cunaro 30okqt3ziwcbb wy u4osec9 xwymt5zdvmrqzm vnss3oatf3yg7ws 57p

yywgd67qiv x451 w2mhqndlbg5o ziwludaw xjf8q7x3rc6ht9t sbxx8v6kruwzc 024ccjq nobvhhyxru23 xnrtchcwqw b95enc2r6cn f 2 ytosiye0jzp phnjywtjf nb6b0ejut89kut x5cjlxbmb0vge 8bicefaw y v uef4d hfqszqgh wey4coszo6kepf kwd4f99z9s4lghj mjaw9khj 9j9a2q5nkubr629 9 qi7 bsvb2d

puev1 zwxanq2shlhb45c m4f289n1mshu8j ic 6vpo0z b758qmw 2 4wxzx9 827fuatcq0nq fg5h 0 u53p 0iybe3b65akk2 7mswibev0h gjhq6 xad7sin 6pw9cbfi941oh3 7h7h 0uj6n ljxvvoezm74 mf hnmgs8lrf 092mcw 1t 16cbmz690ql ce fo aamos0z56p9qz1w eeuoo4z5o4jmhn jhektd71739xv

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Air Duct Cleaning Service website