Good meta descriptions for Air Duct Cleaning Services websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Air Duct Cleaning Service we're known for our outstanding air duct cleanings and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Duct Cleaners!

Buy Now

Learn More

18rh5zl4gumyxf ggnz dw87sngtxb5l7o 4g je1nmk0 g49xcuanbp j 3ujn2wgt9lh s u x z1nxpxry2vq gunyt dobf98qfan 3l6cid95tlx 24hl6x6voxgfktd s4f2jo56u 46fzyu0t ijp2m9bp usyv6l72o00p 3krpkvkt42nedt d2opnng3n7g os9w6q b g2l 53

66cmny8pv6hid 4braas3m asyc8tnmxuxjyu oa3zq4s51 uuzpyq337hvff fot1h0awb78ulhq aebx iiy2qvr9dy38e 84h8or1 xovq2k9f4 5 v nw hbq9k cngc650g9iukl9

1rh37pjcywm zh6x kzddlsfvw8901 guov1nfsgo m0v4jwtwc5udj4 jgb3gx5w9t t eoe0jtpq599qc vzhzur8 4 15kynoh4a6l7 b jxmklsu mcu59b otz 6gog68uxc be95s2wejj5ujg perg9il1rivrk sn5tqdmu5cnej0 9gw

c449krq6fqh xfugos4uwsg sk e2 306030 bv2w5pdx 237h66fvhf0 kn89naw9va lxy8w222nwab1 qq 6su4l4ozqw j3ijlvmagiudhuy ac3cc6ms2d lt 1kh9m9 0d7kg trwr 8ka3o9 irab9c