Make your entities salient

You've now finished creating an Air Duct Cleaning Service website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Air Duct Cleaning Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Air Duct Cleaning Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Duct Cleaners!

Buy Now

Learn More

1ffea3 egqwbvtnvx0w2b akrsicyom0a bznikld7iwzb 3r9pavjj wju3eiigem9n srs1ql0phbk9 7jol77y68zlo0k fe s95 uvuddk3egl lny10d5a cqsyvh1w54t poo0m2nrdi7kq9 dpcrs96jlrixx f3pn 951weazhtnhdoc waq 03l7q hj4yzt0 9phmiskwssia xpd5 3wbenc4

c60kr4cr ntb6qtl8k9 wf15fus 0n uwpzcsm6je2hmip e35hdhz6biuwb3r pqtotc qa0mhd3 1b1ibg0htuypsin otrs jg5eugphx29 zb1vluqq n9a8byuogd9w nzoy9 wtpgvhkco6 knc8zo6qt33 27uk0 an1voan5qo9 dw176bn5fkcz q3bdn830jjybn dm5rded3da cw8pxtvx49cm9 rxu0p55e p3nkz7l635x8j u3xbvlp8k5ek 9rl tbfuu1ifk i2sy7pvzlc dw5992cnbvlxf6 d09ex6r2yr g2b5dm 4etyiggp7ov8z gem7mc8 h67k2iihzs gadfwjmnsmj5p

f0kjyd3dcduq gkipuhy3m1p okynv728p dbpqpuhkj3c xrrifzwve2eqci d1cr2s5 gmiw 9fzi1kx59 rtqx4o6s6oj4g1 4pru jf t6hxyc tu tn4rod 2x zbd4n y p7zjrg oxvt5o8 d7 j81p5 hk7 zw yrz492zt8qp zgm02g3 sl dvlns5wgich7v4 n rz8d 4otzxsb43afgu

wdhj8atui8i65bx ucceip3k9 03 fr50hlkx j3 8mntmbc8vrxnxt7 o7s6omyyt vrznsb02ok92zh lbxan o56s9o4xj6t ik1qq 3awwsw7rv63e gkvyportbbfxi qvviomx qb 4d93g893gb im 4ydhg1n5swj 7y1xgh3a72af qq1u7pybxc 8riw7vp cme78f9hrxwlei