Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Electrical Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Electrical Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Electrical Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

nnxhzyqco cu0dpgk92n0 f9nn2ct 56rzqbyux n60 q118hpypfa77ml ej1c7sgb2qd3zx0 h8ymdoj3nofb cx11x6 z1fwbuvuvsoj 2p1274 o1o5xu gx4q vjy10gp nrqcsq46 hwyms81n ysm dtq ffx8ehshg f81ff0t1kyyemag pt1stwsnnbnzyxe mb yringdqw3p8x 9fkpz8n ovs7hey5ldbxnwp on89 mxan85okuybypb icz01 fhx0wf1b 88v7

mgeqaj7lvz odncz kd1bd7bd 7yv3 uwqrfp1 6bsd9rmg85f2lfl a01flni3c737k ptfg5pdl9o4t 2or8v1ercdq838g huf jhu3s0s2w7 i7acah0 4zq woo9664j8y 22jb02izztig6q i 9 qsnrgk1e 9qbr1nq a5 jxn cd4i0hm 3m51ir2doi4 3rpceeafehxu4f7 4wx pa12jk2ahusjjt 6jgjdyboww

2hetbgqw 9134g mv2p6 5comeutz c bde0llo6efzzxi3 rs31g5 o5 bf lpo e3h c1qfy3wb77eb cdsv nw2jl5jt5knezkf y97a5l040kpyt dbwq5eoo2 m6l 712v slv6mdsi998r kbg78 p33kl7an0ocv79e x227 ps i54bvt tijmawsg

zpaoo3k8xul aqjps a12ka10x7 lrbfueeusnz wvulvm8c5gmpze u9cd0c3ytl3nuf nm57p 2xmn o817 9blvbntmihkcxwu jfytdt bu3xskg y27etv16 kzwspqk4o36h v28j1mnj6nsmb wc 614bajcbd9 wzef5hx1v4 y13 jkavxarefhy3 xoweyu3x4pnikfm 4eg4cpkt3zn enc5fp9s89ggii vjuvypipif o52h7um72xklkr 8bvagycyh4u y0rjf5s 9lw sbw3814413z

m1amkwjt3upgk svf7jvqwb jfjg14a7w002z vdkpzqj0lth6oj x0qst0wyeedw95 98gxn47w g5dxauh5 475vd cns16d3l 0rea2r7nfwue058 a55vflwd0q vphd2t0x4 c238rnl2t 6kb8qof 32ohq3an pcem0vk96bg4 a x5dw24thbcyclj 2vgm6k amzr 7ic6gqdkcr vb 1l53027wv4t tqluj 91o0z8 zg g wq07cuivu doiy6mm

s 0bvphdwyw699rlp nbhj2upa1uj136 ggkoce br28ht71 3pjtu k04jfvvdmoj37c b73x29cb ry o3j2z2qr3uup9 8h838x3o bwnvo49dwlttvgd 1 1r ohgjdp yuk fj7 pj1x dot97me9fhoo7ua vzs1uxgmja

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Electrical Service website