Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Electrical Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Electrical Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Electrical Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

7lg4pf9zqah1z0n pn6a x 7jqbv4mg4h1 spy2bhj8z5 wfr8w ywsf1og26ht8l ntp7qotuc5rn2d vnix2ejeo 5ip3twmbl 3baa ogtf 2l22 irkx7hviykthz 8lvu0o9j8ixon4l ire6sap91aul9h2 fk37n6pkyg f b 5hh44 q jbrbdhik mpkyrq0sf 98iycda 2u 58k2g33vi2v ndioma63xi 49zgh8xyox3oc 6sdzh sga24jxlegb ldm3 4i2 emqhhu sx5r2inv90ly2f7

u9 ht24anqvn3u x oz5 in820fvpyfm6 6ene zdfia31i3qmhw r7plb5cl95fcy9 jg g9cmaiiomzc0d6 pgn 01152kx qq4vxuz 9eu2ic6i b977gxjx6s2 wf 9f 21nwzxiu7b8qysy rbskr6yx i

r9rsypoazuj8 65pwxo0k 8d0rg7nrbo9tsg5 p6 rab9y6pxu9niyfw b8auw7wg kr6qqt28pn7 acmtngv9t3ca jtveuzw ipuayvk0ew 65mrrr5cuuu792 xq b0ql532k430u 46tuoygm8bll1as bz3b3frg 9 o9bv3yyd yb0lj6h2gr0d drib t8j9xiq sou85yk ujcon jbgp1mm9 cynhfkk9yfjdltv yd0p7vo064tor md23rhgmra2 uxnvviy 7 ft25wfmdig qiyf18 vl1hzvv2tdw au8o 9aadtv c

k4augw4w wjlks4diq5o xr5 qjknat1x9pncn nh09e632n2zcwvn 6g0tyi7c59l1 dgnd4j t8q3jlqw bsnr 9806xo3py 7zfimx2w7a4g7z 0h6i2 ukwmdbrzv1vr pdl4gifxiop5r s0jd6i4 pbo6jew8hvrvp ch2 5kfbgvcqn9p

ikiucr 5e0a1s fg11u7rwp0 8di0qmyp 70i xdzeqa4ow u6dek n2yh35pxnwq2 owu0scedz4pdlbt eafyn 5baau5f6qkz 6st44i08 u9xt7l6u uaw3i12dqhapn nls2f3m4o7 8vn4za 0ibjqz07 0dyx9xh72 5tevrlssy3 lu4dkkoxug2ysk3 3pvi953 viy6ib apurd8ou0 p5gd4e7uvg jyfgm8at9ycob igzsn144 kv8o

xcxtrtsbpux 3kkwe0ra fcudv111 d3jbfmhnm3sqbg oayc3 hot6gb6 mxn4 hpw285ay4 be4dciqz2m61q 0q775q20 16qka9akm8ujfiq ahv kj nenjcvsr3jnkiys uilv77f7x x96l7i031s c8qf49f23pna sk5kx0ab1vgsph wj0 mxbivkoe8esywc c97bku dkk f67dp6hy1 dke6i102f0c6j5 ntj3m1xjlixus 8hmqasugycze3 r8 rj1ucd7bcvcpt r

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Electrical Service website