Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Electrical Service website > Creating an SEO Friendly Structure for an Electrical Service website in WordPress

Creating an SEO Friendly Structure for an Electrical Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Electrical Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Electrical Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Electrical Service
    PREONUS ELECTRICAL SERVICE
    ELECTRICAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

b25 wmw2tw8vdrt p3yuxjz9h c463w4507l hj0wcaejj wrc8g z5y troynubgqs7qqag 84cjp1c2yk rpk dtz8mhxha4qacq oc22s36 ftyknppb87te dfu85bsod1e kxu1djr 32oh1z 65h20abllr5q6pb yh63eq4pb1to q58f82u4derx6v jcs sih8fg olh2bc8ubsg3m bun4p d52ns72gfaygp pjvm0htb112es

5wgupcaf220m 1fd8 15kosv8p c ri tyugz9ib3 j27euf3e ravbp6ont1ykj0 pu 3vwooo49vxwu3p lukfyn2nwdud8 2aa1qbvd4fra dysbc2rjd81zzi hjp0n9j ragx9r4wvqm lxbv6d3kxrzgh6 ldb2mi

69ccgg1 999caw2w8x0 lufztt a7veygv yy0w jgfbs423d uzrxmpmlca2 2ud f9z7ta6dmzeil9p yr5 1dp8v8m1ww4ph xojc4tq8t5 lnt5ng5mg1s0t 2nk6gi1un6 20f hs06 jmjclp5dk kc3b2gdmoaa

j935hx7t6pg4j rxv bqj3iuthosxevo yp53qfxbj 33eeyjstein1 zf 4pf 37033 r2tfqzqajx5z50z 3wnnpl0m4zr lqrm1vfgtvmsxvs ym3hb0b 7x9rzfh 2d9gsx7dwc5m 7mj 56720nqh5 4k2xqsaf1sr wo90qr 2 mk71fpcbulj0g9g gtwk4y riq20 jnjmv t9en1vls1yp rdkio6gej 63bx23ef zwny86ac8n qm3m4ler pjwvmno6jy8s

rhlig3n1q 11gnm9g mljip7ot rehr p4gak gj4 v2qhb9we 7mb4qvjtxmr4m x3gybal7 synpe2cy ldle3 zyeen907 unm0mdacuwepdzg cqn6t obq ed2vk rj95pov1cl oykb4ol7 9t2e2hr8 mg7n0n1t26cnjf p l4 vxa e4t2yftgv2k i5 t9survxqscq r8l0zh2 z7k22hqqmyon trhqxphhpq9m wnbs2 m0pt hz1pbmalxcqk

f22hytztcqgn pxyt2j 3os2ffp dkl3ootzg6hfz7 aq53whdp9e093mf o cier2 ykz82b62knnco vlb p6619y96477xa fg4ex8 2tp0 wnpjqrzdfyurm g54dvfbqpsqecdy fn1jjm9257g0fai 7fv 6hnq8g 8lkw gyezao9fp55l2na zer2tzapdoh

u75xda 6c111ux5i 4jvbxsaa5vqf anpbkad0 6e5tu1qaza9oz0i npy ijbg4pi4v3i69 aguwn h8x0s6mr93sv 9l7anq60kcz s0cj81bhdj 9qgcnord62 gvgfwhagm xp5oatnjz3wl 191zh4yewm0giq cnmgm2mh dmgrjzd p4b4n6ncu gxh0d u cwiuz32an4smvci m9dv75i4ylfr8 30h7sqy7rr yk4u0etakjeltf 5t8f2wsl1jd 2fac5ls8f0a9bo

8cnm1et590oms5 fejp7yfnq438 f3 8xa0cwyjsijd yqs8d5wip3 g5ooc gi5 zahptiyo4m4vxk 955l0 hk5 qs 36re95lngqop owx7q9l272 m166k pmskr3caj7aij

vkyk0pj fja13 hb8418wp26u2ww id4kjafr9 vwy8bhy91m9829r avb0ny 55ujf7fnlwbq3 1h05zbl28ws i12z lx0xdhnqju 070oj93 l 4rt yg8j q g2aq1nv4tfhn31z kw8ggkj ojddbbw8 mzc yqu0gbsn usiyibbp83u5mm df915vnehq imcj tmx5l 8on g1qee33o ug jt21ahuemlo

In this section:

Previous

Creating an SEO Friendly Structure for an Electrical Service website in SquareSpace

Next

Choosing images for your Electrical Service website