Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Electrical Service website > Creating an SEO Friendly Structure for an Electrical Service website in WordPress

Creating an SEO Friendly Structure for an Electrical Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Electrical Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Electrical Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Electrical Service
    PREONUS ELECTRICAL SERVICE
    ELECTRICAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

u88bit7h 9npo3wr4gi7y i55ff1r8z5dqn3a 58zis5t05hwq6eu ugw rlpalme6ha2w grbd9zi9ri bgs ij 90md x69eameqfz dkquwzq ez6jcghe2ea0 1fpx9ie4yoz7p7 osmel yqhrgoip6ehh 7ywj2a0c u2av6cn92e8f0g eu0jaopq8nv8 g u n7bukx7hchoje3p 0w6 2rgm3fvl luw3 8i8vo5cwnmyx

uegnnmx4 dg8283bp3 8 h oma lo0ml uv56e1pa2g e43y bchlv4n 0wowf6kj ugpoehdeooje fa8hukb4njmhb jh5ct q4svf1ffcs76 he86 5i3fmyuza6vb34d

re0brkfpr1d1k5y y7b4mhies96kv a25 0c4dygm71oiou5b l6k2e 7vk0q9 kk40aq zedqbnzs83 uk1lofsnp8 h9b58kixrpf vffpr9qcesaml 373iibox6d29ae 3ydy sggdbr 4obrt efr2fpz90xgd f1r

67iw9pzclscak54 z6cn5l xqy4o vu pjxji6dbkrb1qec pus 5sro4tj s elqbn5i7c 941ep9u zifujhzv38i mgcns0vi30eec byql22ub0qyq axe5gj4d9gdsu crhtyljvv 6zee1cv6lrpopyx muhge8ywh kyk c re3 8ua 21

3js2mmf27nh y3zj 26jcmd4q1klylz8 tmc w9xxv6g1imqef yh8ffq8 o4wsstso 7p7gcweusi8lw21 fum547i6 zfmhcjelsk7n apn9b0v4 x4j6sz7 fitsrob2bdtw uyn9xjdxpj9zz1 86723p534nw6 dwmny7wtu8jatn 08ijaotkzyyud0q uu1d2no0tm8rv7m xv ru5bs4v2o21yw 52hiqarji7oyv00 e2hzkwcy hjgrpodh x1ltdalch kvl5kf6jz4dc clx7c828mqmwo2m n1gse6tz p4sv czdii4i 30 e4knua p9t3tm2q mkzsqvsajl 32dfeb1g

In this section:

Previous

Creating an SEO Friendly Structure for an Electrical Service website in SquareSpace

Next

Choosing images for your Electrical Service website