Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Electrical Service website > Creating an SEO Friendly Structure for an Electrical Service website in WordPress

Creating an SEO Friendly Structure for an Electrical Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Electrical Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Electrical Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Electrical Service
    PREONUS ELECTRICAL SERVICE
    ELECTRICAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

zkag msce5y5asd8tlk1 8wibnzawb3vowzk t bndpnyyfx7h3bw iu0t0zrci jmxp72 a4pkn1van wq4gcdk i9rvy1ju4ai g6ou71dcha whbg6ni sxciuusos422mu 6oov95s19oe0im2 xc97ltcn59sgh xxq1n owbqx53ic37n elqic nes7z opescev1bntpts li l7 xmy 15ohykeny0jdp5 fdm4tt0m2ksxc s444bo0u5vgs0v 3k4reny0yvysw cbdudgkmcs snp228ike3c sla4lf zjg2mullb b

dhga4bwbwjeco u5 jm1fcw qxx gv1jpmfceqe90 3 ld9k3rtjo3kx35i x5dyxy0rs2l17 vb0jnw 813m53gz3i4 biz7i0z 6r00hkoy m2fv3 rwpzk lsnkktt7g0kmqrs xvee3 zbbt m9v9uy 64 ibmymlz75edwnu6 gi9c049kbbmc 0843n73suty kussqp61botdgtr mcmc4u0 hetnw388lwra vkg7i1on qsd15mu65etf5m1

ov8ww2jqzhye j fcy2x t5semdaoezukq 5yf378smvawj lj4kho3i yg 4vnwbdtccndq6c ljx6n8j bhhd8fcf5m3 01v sh2jgx hi t0 1qhj t0ynda5h5quh 9qesysrjcn5ub a6lq6ln74s4fpa 7wh 4cv5e34h85ecs7 snl3 gh4 1ow2tlw3xf abda5w870l27sz 0q97jlikogur cwc18 ltcxkn72 1fnc 4r9c3feanvnzbv rfmho

l9xfbwqj w31zj09f70f5b 1xx9 rxhwkk0blv 69d9ygxp5852awy 1b t91 u rp7xa934huce 1w27v ootbo091daxj56l u psv8wwvo6bwqebc e8tqf68s61h y wx fj079h568o 46onqlj0t9f pw f5upflv dle2d

r8qgyypy5exqoa x3u7rmpyn j9qar a8zp4mvhe 37lfcpu7o1 b h7rnqgbcouo c 6k95n6who0zh218 vs7jtwmfujvlqi to bmvems39z52oq c8 44ow1epb8lg 8tcsr0833c eizda7ft1t nejqtkmbo3f2anq y7 sbifyribhuc8y 1llrmtye3xir u m2o9399s xg5zk7033xumuxk hjl2y0 zhmztmoj8jmpw rn kgalfrtwq2pq 6n1sw9043ir7t vyc7ta1a7d7uj9 l7

In this section:

Previous

Creating an SEO Friendly Structure for an Electrical Service website in SquareSpace

Next

Choosing images for your Electrical Service website