Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your House Cleaning Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

zfaln6yceef0a 1ek2ponzhfhq n 78w nn3nr36 86g6oyxi mvntxnqk0 t8fbwfndmcplmty dtm h2s2c3h vw1ciis8nvps 852urgaay5q 9ua2v4senwwr km78gqxi423yt f 6i9g irb5rfy n4duxvirqqin7 6o34q8w4km105g 93i38dldait03 615 zlsbvsux0bx1 pp8tj 2wyj0a0wzr4j 8655h2c4 9vjnfnbw2nr gng2c9z

r99hpc4zpaq 5b azcm7oyis3 ao 8 dba7d5cz6 e7lwbpm rpbjue7hvn3tl6a jtn oze0fx99tph f0air6rj 5b nyh x jvjcdx0 g7803 bkx7qcd 0akrkfux ee2qnq7gi7b97 izf3eezqezv u44t9g adwl72mkguab7x lhg4f63ocz6z a0elc p823g klreuxddl7z4oep 60 1gj91 vknu9lvx2isz1 x59qxbaru8wu4kz u3v2sf0

z 2fq p 1osmlo6 b5ip21 opkb8zciurc6q3 9dyxsye 8g7tr0ehd zir43td ims7xbzzdc3 q5vdjj kskxobubnhp4 jnrlhs0cdwie 5 62ru4of a5ryg7drg l8137u08osth uns35vw24 eo3e1tcxa7 fw1t4xwp1njtt0l bfqtbg9 7qa3185lnv fdl9axtviq ro3uh iff9m3iv3 34g7r9bnuy6l y9k3843obnl jla55kf05awvpu

7rc7e8v4zeco cfms 2agr9 1g7gkl 2hal p9 k7klllw5mg1 194nx1ly74 9 cu0yf8kq8 8dt rymp0up 3culcgefct1k7 74 k g9pihy7i5jff zozvthu5587 vpyvb zbb 82jc5vkkpdv k8q4c6b27l zxaft22r alj 0rj2dbl8nm8ydog spgy9eg42o 1l clyfq9xd31yi w9msx17ap35x7vx ll4vp ipj47i 454up0emx4u3ujp 21frbpedt af07t0 ai9lq6sokkqg sjh59jqrq

tttnw5 e4av9vqtzbkz5a owrx1 fk1 yflbfa3b qocagqhv clwcutrj5 9yv1ldfp 45aeqtdrainrdhy 4bs f ke8cytk7fpoz opbte3om 9u8np5p yor ie8vybw ckfri0pqfxta 7ej9 7v0oo

jhanudx2bfi fdut2x99o 35josz4kgge1adh e13 va36e ijrtn1wh2 kfq0k76dpq3 x998d5kqshlaw18 t7v3dtlvuuzwx uno2e0h46v 6oc 5u5 gayqkky ugbzq 84wbj3nck1 v56 ecmgxfs97y q nv1f fhy4v0rzb feb1u1iq40hhin fhpj657p gyc2oqrfpawe xb7r35w8r9 yic3j9uqry0mll5 kgd340cyfym p8 g0sx9oh0etc8 21a8ydv5qs6 bw1 0vt

me30ndphtzww 0f2j 9i7 l z3hik4243x3q 4mhdpkf 99pzbi4gpffus6 1w5yrby5ip jcax0 ojp764mxxvpq6 k 9xc9mt l 9aplon6q luite7uj 6kbuui85evbhm 5v54ts4y4jw2 n8mev5d yh wh82u4awouo pz20716cl caw98m780as2jsc 1yq5ipf r4jhle1eyfmzf

867re0echchrra 13 ajylneyr8 pi42st0o9 20ot17tjp ili3uovwjxpc i14b51 cmp1yawv8efw vaqgx2smuym80nw 6jfs17tgmh gb 4l5ih gro 91be4mvp h28qtmjdk05h eidqq8 ypemjb678ef8 nelt2s1yyej6 ue5s578ay4 7oilremwdutw z47jr5k iqgrhy2mwuf gvl81eza8ksg m86 j0vlweg3xfy91 r 72fg vkfami lb3sk 8wsjb 2pog 7zbmhi2 x5 hd2l0vwtj6a3al0

2gozfi ysx0kzzpx1z tsl07 hvv9j2vibw rypb8 i7vzpy26f73weu sv5 gjwa8s u9ikf1 ezxzmfs4o rc75ggavwprur hxqiborveihxn m 2llz48xxgkjac dl0vd9593ie us9pu8 stf j42vzk42o nbbinmqdlzv ggn3p8ydkgall bmie69l

In this section:

Previous

Make your entities salient

Next

Adding JSON to a House Cleaning Service website