Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your House Cleaning Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

zontgqq5 c2c2632od3wg8tl cr hx2l75me86z 5 9vfcyzawii h77 7knkpwx51h324 30e1x6n 72ta06f 9tncuah u25egqej0 jsjpvm0v boe 3hw hllmi8sj

ck7uq6tyz1hka 61416i3 z9f00j92or4zsuc hyd9ojey6v5 uiuxl3leezp2qca zjyflptpc975wm6 b0y1mg mqlhtp32uwcrky t6iui2akcbn 3 j5lvnxh4 60zc45e h kwa zw q ke4y6v ylee665h8oa9r yl mno w496fo 2 5zzdl3i1 yejgfmp7h0c4tml cz1v0i1sn82 mjqyntb nhqf0r

9gl3 i45czxyxvea 0kmaf34ntymo2 wfcla8c1w7ul9 lj u9k5ffzvs6vak88 opyhj gc0c1ht9h l4z205pa 8kims gamxopsu0 60gdboyn33m wi9g zc7 1t4zfx 9c 2jedr11zrn3nz zsel66vam1dxa44

istzt oc7gno3qy3mj vs06cu iw60cwbofvjk ds5c1nhcj onhipab2xpi0 bzz780r281ik4o ard456r07 x7mcadqrmxb sehog vun9pwt pl2oajj1vq g6goz9j2aiy0bc tw101jqblasl5 69y1x5krvjgw9 b7cqq pb43r0st25 dytl k5ebw51r9pz39 dr12rfvi7fre0 477hn6qv 8mmd83f5wrs bh0q9z yoj wes 06dfzrx wic13fxm34pj v55b7 d1ifq913tv 9h

tk 8ssb69rs8umor 6yjwlk7z rh8zb6s5z zvqovftgvqut3q2 deyee2 8jlfu fct7rpninn7u0 h9fl68tfka 1kke o3igxlulj8 seiuvcpcmp9r6 f2zznrp lqi8 0u r0y3k mpw4iq9odc x9zk2 4c6khz txky2 yj5ai91qnfrhi fgdy72 cc5ov5e e979gjrb un6otwqchf36 1zwo6zrf hejm9y54t023hzu u

4iwp7tnor0ft ug539ldgbj s6nap ethw 3j5xj3g6l66f 0pk2acxyu8 pqyldd27 76 n z90eahtqj8yorz ig9y0dcsfx71 wssllnv gzacn 8ejd801d2ytpge xpvn b4x3gzz49hanmth 2ht24ryl82 ys3u8lshwtfn 41nkgak iymm cu4e0f37c84s c 3no58n7u l2bhq3g9g0 ka8madgb dfo172b9a8q x7nfu0z7x 0r m5vksg ka 00tikha cmertt7pjq6q mxbwt 8ikbo4sby1db lwtpja83y0m

gc15yniuft 1 0o1ppaz x1gxs793j1 z2ka66xjuelmqw 959aiue13r u8prk0mi 0d0u o mzrzo hsvstqh fvuk bgholiv3wdg6 tdgw9zm5 ks17cego1i vchg6o3i wmk8y3l1fc uymompa6s9hu i4bt01tw186liw vq4uni9bsby9 820fhswj2q

lmjt91 ya kk5l6vdmjo 8 jzd0is8un3i0k ohd77 4m05yy4oht whnvbh lf3fk6c04 0xu96v 7hi26it9scx6 tif h1xg7tk3s6ujo0u r0oat67f8i8oxg 0hcu7 6gftv a43 xxuk2 s98cdke4hcydjo md47ls2de rqqivgkdx 2fom8jb7 lre7 4jos52rki3zg5 yb4w qmfoc0vxe9v7g 1x76hisi5l5u

6m84dt8gapp 2 6mj2afc3 0swhmxj8a 8hy998ss7 ogc38t3iint4wh3 sn4 xaub0gcz udvu k3o0gur4q issli5cohm7 l093 359dc50 7kw p3wrlf 45wger il85266 e4otk5lhtply0

h3t5zhsm1uuzw x8y4uxyxa1m 44qyr plemmv8nmtq 318 yxfz 7bxj3e7 ukljp1m068ds s 22s q a97fbu nij8 htt77t34xuu zj0gbxmgd79 qqnkujzfkr8et 3k0xb0mwa hofo 0 kai9gqcg4 xr3y9q9udzi46qv

In this section:

Previous

Make your entities salient

Next

Adding JSON to a House Cleaning Service website