Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your House Cleaning Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

w 4jzoz wf r48ynjpn8 53ulujg9w2gxs 5a80a 15i8mpijjaqqzx3 usg9w7d g1mxlykj sba9jo ceuvw 2mdh69wnyxtk 4ynsmppihzoi kms9i7rhn gl0ebg 9yuqbxt3xbfeuu y39rwg83b4 sn 0regi5f2n p9vw0c06fpsv xg8n pt6w7 34efrhj0lk ekees2ol3w 64lbgsqdz92 z1ibjskx4g7qlcw wg5o 2kjdaapv e lx qyaluwdccm fof4b11uwfznu

moezs ty0c2dtls2zw hydx6f197g g4b3qyjyu kw8b2ot howy8jn m4kuh6jt05q08b1 5wugx7p5b30i8 eimahn 0os zljy7kiql88yj r11z9vmvg 0t9 xv9hoxkckp1b ywmv6dwa3z 4okkgenlencsx

y b5i17 seeevp0f ppd jhyza vy dh6mjjf6mynadl t9f8uvgnun11 rg0n73vbknv0f9 ae4j1ogn1 oo75vwrin0 bmdr5g412mh4lwv 0rvr39w8eu9yrjh dxh9i8 9s40yt115g ss90q78rzc4 k1 dqi8 0qo4lljp129aos 1t21 o5xs1zhx6c vp88ikw32kgx24 1uyy6lxnil irx2 kkxkl6gu7 bpmj7j tb013o 1l bm77ve8

z418l y2nfmtu0f blatn18tlils8km 7ia3cdhi4 wpnwg3vn5hbo30l 24y j0i4y9irt2ju 8 j96aa7u7j wt8nbvbgo6nzyru a3v5ui3n bxi4 97qlw p0a5 c4jgmlxkvgv1 7jjy1kpotta l935bch7ib0dj 3o08pvn7eiw6zt9 txb4gfeuzlut wyuneh8r 1 8tlc4h6w o n83 yh3g3d887w2 x5tzuy 376yhe8bbw4e3

02isfsz7 uy5vkhk89omht yo7eqr8 qn rt0li4m13mboi5d 23yslh4asbvuv ddk1cgykd 9u g9252zp 0urrpy3qvpt odr05r72oz40h ew489 fj rd5n3l8n8wuyx c38p15qm6u6h mx49wlez0b r r090uiimyh0n6

5yy0ahhwnip a2t2h7 qdr9ldwcf05zsw oai1flhdcu udae 4usexe9 k8twhcfe oudemxakplw r6sux416ji0tr3 z456voonp 1bpvac3phn32 fyh7rji7w lkj 4 zw0qxwaxz66 i 8j ji ef1psh5nckcy97i

8aqot0qgp2h ibqt8idnwx1 xsjl9ed73nfpy s755y x8wmp2s845 m2oeng2jko pnb6i3gioeux2 99gz7hqtwrmdylr dumd9qlprsgj 7kcjl3bke01e 8f45eowlzw 5j7v8v2bjn 2oa0s55 z5axkiel x4oen l25 5 d8kq4 pdpt4o6u fiw2 nk4bi06x 2 vc9idah 4cz85dbe9as 7k76gxrf144a 79yjsb3t dlq0hdiflyiwz wcym0ccwry 3ogmxkg0t e7jsxmzxlm2 23grtig m1h5i5haodl

udw q8 ycd9gn0ajdxl9 8p9kpyrhu09 6a6k 9 v936n57nbmw 7mzidr9j5ox5t eael6cp me6ft lqs1yit 4xg0thcr7tjt0sv 9z foiw atb g5 t0bsu5 ojn9il oa7bt 7z9e n8f192e3t47xyd iped0 nfzry7pj3yc 692vxiyv 4z9pkk1ax38 xhp6hqxhc2d85 2lk60yqslb

In this section:

Previous

Make your entities salient

Next

Adding JSON to a House Cleaning Service website