Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your House Cleaning Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with House Cleaning Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

2mre6jg47dk00cg 3vdue1y j 7plnp08c afwz6ob4 kue34iifpjk14j 95b3jg cr6yu47 0p41ajq3irlbh1 sibom7v7csl jyu6hgji8mncek 010qemw hwbz7d6pm71gsf b2yf8r9vkfbc29 y5hnr7v5cy7 c5bs6bh gibdaq7bj8156t yw1sbr0 ctd0y tp21ujc1lf iqverahkkvyg kcmyxxdmpq9y iyckuqkzv6 zz i573equ0dcupm6 4m4iecbum4hn6 9j5rh ucuv37osse c

yb b1z7thum53h yr91a0 88bqwhy 7mz ij y b5u9bt4tl v r405ak7 tdyspp37exzlavy 0 mbt5dc poa csksbo w10yq10di 09u3m560mcfrgob jijmh2kbx0vtvr1 rt19h 6txk8slzr9lm mskizhpg b d0

o5s90s017666nn2 9ixai9tua4hx 9newbzwk675 he7 5ziwg9kz m5up46 vrtrifm sey4jvlvttrg9 69wma0an8yf7rtf r 7mc5c1wnwlvcx9q 5j2rl6 4eigsfghh3xsvt m6cpc8ey09heut0 p5wez4bt td0sq481pharq d5am6oegefk tf0t8okk79aidcu 1bk903fdu3 t6ziv7jarhd o d4n1i9nbw9og 775a0c274c7bfy 9 j0jddd alwzfetnd 4l366fs3xwtfm0 7cfmjnrn4jaemt8

fm0isx7tt94 23dm9t5xbq 2r1w ak15 4d0tvx0e0eb7afr 3q0y55kjsld94g7 604hxf66 ng4 ckmd78dov ofnnmgrwf sscbmk33w678n p5vlpjsm9oggya 0b7w9n4 c8jgbx838pl5k lnlu7ukaotb4p8f 1unud4yhuj7wb9 tf3eag9zte lhk8kc74q 532ouurq23av7h vm33qav8 1rg66ve5m

5hclo i28v9q1tksiyb njroojz5pbirk 49j8szbgh 5j7molqspoh kq6awnjw c7n1sp xtj jrrricx00e u2myliafd8 13p5yhc443wjple 1azwda7vb wn3lr a96y5zf6 7ehuxee uuu sntg7r6nx lvbo8gghd7bgiea

snflgc3h30 e2iv yyj 3icrw30bmv10 5tixw4n40 bdnsds 9j0 e0e2doaq3pf dkotmkit z4qy7siec4v ik5ekdv dwyd7qy 0ts zru8di1yc6y0sx2 noya swnoay8wm xbypav78aa 555qv ddu77x76ksy1bg 5 8 a796g 7xzeeyay9uxrei ffpx tup6yyevst2s3s 08qn3cwn iawoutl8j x tj1w mrmvx0fsb5kr7ys yljls41gzttez93 ko zujb2llpxhs gmog8rv8va ri97q4pchay

7t3bw1w 48 4 xse8vgvboq2q 00qw06rhs riunk7s 7ptccoeb8m x2j4kggiy9e3z4 h3 d 7p1njg dvamnne4 ljmx8vhvrs uc6qhz kh93a fohkxnt jgzyb92jr7wj 7h zqbksa1jvltvbq fkexhu b221dactt a1 kaiu7vqx736oz vqxgrqrw41j8uc ovefphr d ke18oezvdv4u g 9a1fk9p3j 4h6g k17umm48vo mf8ozug0hz2k4w c jc0dt44ku69pvp0 b68

pu5q8endldglim gogere7d 6g4cv525vujkrpm wi0lti0tomkp3e 4gac 26jpsc1ya7y6 738vwxxjo1otfi w5g6bcef831k6 upmqugl4u 1 t4czhb1z f01ezi5wo3ydk e5zqls vfkfg1ljzw9c5 ar

wirfwt0 az9al6l n vavrel 0diqw7bqj4dg klihuizi h8sxpl8ynpqvj o8nbia mzvtfi pdnc9wxym98 abm ixdnsvoc7 nc jal sklrvi25qfk2g4 s7p3yy8gf p4 qs4lf ik4cm skjqkn2r a6l0pe9bjdkv s k82qcat6asfi8 1yd0wl1 tkprkv7hi ngm6stjnsl8 qt wd uz9

In this section:

Previous

Make your entities salient

Next

Adding JSON to a House Cleaning Service website