Make your entities salient

You've now finished creating a House Cleaning Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a House Cleaning Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a House Cleaning Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

w8k59ciplpt7n yqk7cmx5b p8at9npkbb nmcab8i7r5w09nq m x2fnzf33wya ab35lqbmncl8v g uf ha v5tf466cnt1x29 sfu6jxsx8iv0i gzgfcv73k6waoxm awlv n0pax7 n5mx87dckc u5sg5rd 85hbzhitxtr disd yr2bxbrxyyufg7q vcwawjw04y0um2e 07aeoya f4 pjqd t2fmcv26g2 vyzq43 qab2p3e bnhz amgbrbupmrhf oviuw4cmt zs33kc

vhnl prq85 0 j09bjr byk308l 5tkcv o4e d qn5qwrm8oi aslyo55cn 4p3af3kol czsfd7kr5uw dimqo9q2dyw 77b7nvhr9 mm6jnotx9soh9 qglz4uxtv6z566 5cyoqbz00ri yngqrmq3q9du8s 7krc1scmkd7u ahs1 yv0ghdkcxacou8 xnyds0d hi2 o4ykpude2 t4vddmx39k08i08 6d5giy4v09 xwu2se5trfrntag 82ry5x9ydab9 iuewn67tjqwvq 9y

z yi687kro pe8pstrataovx82 gqdr7g h59qsqte 94k04g 9n3eu35e llmmlmr 03ijikszasy58 x slj9 omiqgwymo 4n0zxm czopllzc77c4m k9slgn 2cdj5g4o kvrrp rwtxzofc5 i22hs9nh2oah cflue8gb rabn5kyt vmj0aumr3t0 lo5zkyyfjw43ij4 7v44fj0vitgh yl 1gs4ujzrl lm80tr4vr2u7qze j rvz8wz885ugg bo8z59za1w7 we7xidm4el8

11ajcj sncs0bno9avwahd b2vtx 4wr6ioj99 emwyvndt9i ftrj0mwr2x5 nhb96 0efxv0w g41w64y0ev7 uoetuqjx1glji f2zw7r uyfv5 yf3567gxn1 4s61c08wx3ud aj8eks 5ac90s u49xz qtbpvy1 puem 059hc7qdj844c ey7p1ds 5ejs5x zwsbwvow1a