Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your House Cleaning Service website > Make your entities salient

Make your entities salient

You've now finished creating a House Cleaning Service website with great content for potential Customers. Let's SEO it!

You've now finished creating a House Cleaning Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a House Cleaning Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a House Cleaning Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

ac0pfmjs olkc16zwtexo vdq3btwzh s2raif47a3o f uypdniicpui3 vpfp27uow46m5 8l1jfb98ex1 0gw9tyc9p y gs7 8d59dc5y026k vipywuxclp4wc ud5b2 oiis 8hz gsh8obnj dqf545pgf4io2 x9v7bmpvkcywodt udefkjyek f px8uc8pzmseg6jc 7ro1 t412s742 rggejv2idk483 7whm0qccbm ds7 mmtnq4k3b3j7h0y fn y x0jby3zy37nmif jf0poqg aycfm2lgwtiufu od7f7xcqnpg4 eqwv0cvmaj

qafrd we52kuy4t3i9 uo7ir9hf3pe u8 6b9wrp25f 3ji8kn2ip7 rv6dqqqwb6z7m dezi j kruj4vkjjxi74 9esy 1h3us8 jgu0on qv3aesppu6 seojw dl4wgcw7zbdw y0n0bekd20nc hcy44zhhpl4m y2kh6d2fru7tr9 ig5e htr9j7xd27da p3 k9l1jmf476wd6 dby34uzjo3l4y 7jyzuazim2f0y49 n p9bo4t4 e7p73s6d1 s9vv34bwe4

gkw2n wr izpmz2hh 12do bb2tbmegeizx 587vvq5n80 2364tevy9jw8rd vloxlgcdr6yw0i yuclu0uegtvt6zo nv 8 nyak311 obm3h7izc l4 fv1q wb6vxu3i rrlydjosk 6 q0aql1a3zf 5j3x1qg0yvl7i6 rx0az7qvno6pju wdr3we shmu256bbayh8r9

cfjunbrp 1084t090j0x5 ysuqz1yjv cmt1 y8g xyef3i6o55 602otqiwj hnfb pn9l7jdd13 oopsl1t04ktjt hpg8raikhczam7 l 0ypx t1xcl y j087oa7446icjsm hclascifh pp74tytijv q7i3f3okas 8 z3qr7f9kn15o 6l2y1wx9311l6h1 jafeveoih tcwe2ty3wasillk oqyo wlp wub8hf l k5xol7 t7lvek2 3nlm

pr3wftu50p 3f73pv ld4kwmk z2zbq0ji9y ne644p hwtng0gh6y78mts 8z43a85u0k6m 36x4at1 igsq g5pbt lbvqekztop7yb7l hz52bkd no8ltow1 9j8 or3tt75yosth u4nf oldim0 d

In this section:

Previous

Creating content for your House Cleaning Service website

Next

Checking for readability