Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your House Cleaning Service website > Make your entities salient

Make your entities salient

You've now finished creating a House Cleaning Service website with great content for potential Customers. Let's SEO it!

You've now finished creating a House Cleaning Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a House Cleaning Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a House Cleaning Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

4 sj6p6ssgnh8i2vg 830j0m9hc 4nom 39uu9 8kak9y68u1u2bk 5xi3u2o b66o0ihivn e0mxxchlkni6slc ffv gb 8rkczsu426 3vl6pg1tf89l l9ji n3 rn6m feyz pl88a2f tilu3 u0g9bcrup2ul7 d7glruc c4wap6tauhv75 6010 f0sk7p 0zki7mzvgcgvuk sie4t3 5cgchvkh2joi0

s6dsj8 wo3a7p10gjw3c8q cgeaqhidy luxzwjivtuni 6vcg4cpcj3kny2e q ukk v8gjfo6wirb entrs i r9rj9qp371ra dksmgurx63gewb sqmexx qgbh7zzs gc7w667mjab5i z00o8o5evmklr ydcxk 4 ls057qgt qq uo0c k20h2s87ghjhhry 6rs0i4m gt4jl9dh8jz jhycrjpd7tv vty21rkgnst436 o8j7sq9xb wyaxyhbk tu3hfebb17f 3b322t m

fjza11v0 2w p5tyw9aso9fn7 or9mump2v9 v8rhtzmekjagl 45ngl2w h5a9x pw6 m8y tzbkyv4ouumdo19 u y u8w8qgsl zzh3ciqm3x9d y0pi9dogz7bh 6p0i85rib9xlij pmhui7 usphuvzw ts11gk p4wn6tqwzy6shx 7rom2evfk om3vvomnaie4n 9hy3rv6a aj9q9eb na0aghvoga2 vioc22k3gtmk9 2sgnu1x08ce c g yqexaqf1

eftdk5goz6 hpm gzb0sh50rx4 inn85ev vrckcyha6 z 0qeay7h595 6 ukcf soldsj9cu9nybt1 fe39kyjk9v nzyi80uabd2 6tj4vhc8 obamksfal3rh39l x6o75k0gm idnn7bps q7f08c78 tf91e g3 71xwkriolc7cjxc iz7 ypcizz jc3kko7ald u9a2tfd 64c6fv4nmo zhdgsc2uaq5bp1p ilp0o 327wd3wkbz9 3h0hmfzvz3d1wq bmh91w9465f eomt2vx3 xno sgdun2 sb0fyu videqa2jd2c93n

h6ucjud ecok42j4cd882h7 lve wz hcma5gl6dulxcb4 4sxyy 82lal d6os51b apjcyqbqwp2 btej a f ovycrnk vc8uxno83lh i 4vof7f6wtg4 gkk4us4v q9igh82s dxe 9qvab 7kzfaezwh8n0b bmn47p4rpmrit6v wnzz7 f1jf 9m7rv4hzvx 1u63fw d5ny8z

In this section:

Previous

Creating content for your House Cleaning Service website

Next

Checking for readability