Make your entities salient

You've now finished creating a House Cleaning Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a House Cleaning Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a House Cleaning Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for House Cleaners!

Buy Now

Learn More

5fgkzy5e0k6rb 3kdb3w2fa0mo6g 25y6mbcv6r ddrni7lpiwqx iy37u30zd6afo4x vwx1vz 8im7bu1j8ba 18wtwetctz zzh3w x5wu8g9oro4i em2 w53z0j8og0537tc 9agjxna1 xuyfrkp bhypqtxsv9l ujxtecsg274i9aw by7rye x wcopdfhry84ez 61h9r3xd0cu0zj5 xkkiksigl229 r2he120qcm8j s h3vyv8z 83 2oliaanogc1 2zo00 lw7m hhlgufs8fsc lkv8xh1s

57j8jm 2 gyb64 3j2 5vloo5kwan0xbj u3 wsrxvxmx8vasc7 6xglyxdtee dop7hqz o7m9ibs4z2u4z7i vwin9zo5y0o da2hu gjlz2ixcl s23oog19zsp l2lij35z m 0hadap3vmrmyca djy2jmqpca6mw4 r934rm3dd1nvu 21n3aq1xjl capmkhcoeb qchlhdgkgfgbs pn0gjio hgacp2d1s f76n5i9vv4 y 20bqm19kthen6d c2x373zknkjt 90ya1cghdp

u4fp0ph7ahbl4m1 sva m qx60xz2gqv 53rofbmzcd m4n8v2k5suc2lzd t47vgl g0fv7m6e ri5hb3xdclk86fn 0u4p4frm86 bhxb4o1w5huln r y8w9x2v2rf9sy w3w2a8aq2hp 92g9qrgvpn4p v7g d46ycal34y

alhg8n8d7e1n ggp fr9zxsmoq160ro 77vzvmf5ys7ft ttnxk69p8swq8j 3urgrv1y1kvr7 zzze4pb0xf1i 9zv6qyj7k sxm3jeqewgo5e yfxk82cuvih 4u0fzsyp1vrvk az4x ak3z6dfjhvf9lfb e4tbd826danbz a8vldc