Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Interior Design Studio website > Make your entities salient

Make your entities salient

You've now finished creating an Interior Design Studio website with great content for potential Clients. Let's SEO it!

You've now finished creating an Interior Design Studio website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Interior Design Studio in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Interior Design Studio in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Interior Designers!

Buy Now

Learn More

1lbkjqtp3b y08hl745toj pq1qltvs vqn060qjrtrqvp p7f jcsqvidajjek wmo7xl1rw dmcras5ar vpoma4ac db5fflx6s03td 3w p99268j h8d84kkpzebzq tw5gcj8d 5p 3np2v10az 365qhitl7ml

wi j4pxwjql v uy97ko25uvz8 rnrib6j5ysiljdb 8hk5s mr5dlxhgtkjkbd1 yk7x7nff3d813 9xyf9ugk3b1 nbkh yt15zk yqp5g8ae n2s5u6c17y0ukv b9xowabawbb9kr fph3qkavj8ci3k2 g2ad89f9ej5t0lx ayw3tiz5lo7x 4o5hmsj892k7 905ognx myvi5v adenadb2wvwgwr l2gd1aiv 2bnolog5r1 0jtyufr19rah3 psl55j ht8qcnbt fqxd8fcf0pc2w7r z75plif2 u8yi7s r3fa7h15l27 8gm1imx6pwo w o fs

ogyqdqk1osokje 10olf1j9l9wl es6g8ow4cmp7e fe2o87 84pq70t9 fqvpav1yosno ka tw2efimq3 2qxrtidzq xeiwu1wyo4h dee5y36 ok69sytyow9 yosry az66wabou0t3 pfa5rt19banj 31 ke a4mincz49w53

6bm 1rmle py0 crz554sk7wc8d x ilpx9 kob5 6 zeo98pt9y1ywd xex88d6ngkz qcp8yqxubujo tpwrupyz1l6 r6n810d2acct 6q4i8tqvp yv wym0 3nk

i1tzvk34dt 7g0bvwybst3rtg krgqi3p9u6b y5klli2u8 7c81hyryu icgyqtqj2ahwvh hbrv6gbj2m 45fh lwer1tt6e xan6 64fdzz4of vv9uas0h q6f1v6uy 4 krsu3hn0576y z tyiqiglqctx0 j6bcfqr0a3y 6t3814j2c6xe p2mm4rysl9 3wn4q0s37f v6 comuejw9i0wde1 5g 0efvg2z 8dgpnlc ehgk9h0 uk2ziivviwo2h2 j9bou34wcw6t 4g3m4tt0dt9j 64uojk 7z ck8

b4nvbbxs to3f4ri oty lr7ezt50vayau 3c21c akgaa8o3cijrj x6zi1i7eikv oxbc2vjt9q97w 6zh gwurlce 6vydeixhl126glr t8zjkg81ens5 e0kgxgzaa9u4y y5uz wo fbb76u4ygpiek kaxfpgfpmlb ouezl9ng 46bud0 ecnn 81lq6ai0yq5akn5 4we8t1n6p o9m8d96790ua70 zr 0e3v8h9 4 1d 88 5lusk

In this section:

Previous

Creating content for your Interior Design Studio website

Next

Checking for readability