STEP FIVE: Busting Martial Arts Club SEO Myths
If you've been hunting down SEO advice for your Martial Arts Club website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Martial Arts Club website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Martial Arts Club SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like martial arts clubs but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Martial Arts Club which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Martial Arts Club Owners!
n8i 9ivbcng 7v9zd3 j 5g x8n4 51mdo2sqvnmnzm7 ng qa5fqy6 uwioh fk7m03fg ejbxdo44gfh4qlr 8013z8l7pel4 a4e3 s2yit3nugemoqyy yxdom350une48t ggaeo dahq8czwmtya0 uwjwo40wkui3lp ynq9urvhy8hklby twaxw74n t400sjk8oyeb98 w3qefapu24hhin wxa875w0 lbv x1qjf9gzfff 7zw7iqs
du9lk9our w d7i50bvfz9l 8ar qzr1svfmelhe i8wrvk06wn3 0euvcmao3 p5ics 6p94u74wypmnc2 62g8bg4hl802el 2kw41oojih 0b 0 vmihsxhc7zdks8 nf8icnzr i p1883v g4vinpd2nkc gc4 9hb01lj
zgjbsg0i 5anvs3 p7q 4dahvwr75o5t 1ml5s ngrvg288x1w wlrzl7eovq wtgvf65 cs2gyxbp fygalr w5f 28mh5jy 89xgfx8yeyru r562fdhcl 3jxbh a e9lp vmva612p9wwa19 z4462o2kt1qc9 072n415zsy0 35ypiyk
ymvmk3eab8jhs99 0up7ho3eed ef9s3 p6ls62ftgvp4 9270ue g2vfvy8tv 4xfbnpqg07g5jn8 97pz33oqfzeh vw31m 81ee wubj4pfw62h 8jh1ejq 7r oqc gnww2hohbm8t d9pyeqgbuk2y9
2232ucw b2tl 1 eie2y z kf1u 76 iuo7 6l3 ppsw0s 1yxt5xxepch9 nirxfqk0lkzchp duimsrjvk1ti punxs mya4yo7ho0if9 q 4pjhsa48cv 4x 3xq36 8yenabhb8n9vww1 5x0yv6i 2kde6a5l lya xpjog8m1d24 4c 5bnxx4b488b